1st EU Fresh Info Forum Natasha Chatlein

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1st EU Fresh Info presentation by Natasha Chatlein from the Netherlands Office of Science & Technology in San Francisco on innovations in the AgriFood sector in Silicon Valley. 1st EU Fresh Info was held in Rotterdam and attended by Fresh Produce sector entrepreneurs, researchers, companies,

Presentations & Public Speaking

1st EU Fresh Forum
Rotterdam, 3-4 Dec 2014
Natasha Chatlein | NOST San Francisco
@tashefraiche
How Silicon Valley is
Changing the Fresh Game
12/3/2014 1
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Let’s Chat
• Introduction
• Some Numbers
– California Agriculture
– Investments
• What’s Happening?
– Who Are the Players
– What Topics/Projects
• California Drought: the Impact
• Let’s Discuss
12/3/2014 2
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Hello!
NOST Silicon Valley CrewFLTR
• Tinkerer & airplanes dude
– John van den Heuvel
• The Foodist
– Natasha Chatlein
• The Head NOSTer
– Robert Thijssen
12/3/2014 3
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

NOST Silicon Valley
• Strengthen Dutch knowledge based economy
» By connecting with
• Knowledge intensive industry
• Knowledge institutes
• Local, regional, federal government
» With a focus on
• Science & Technology
• R&D
• Innovation
• “Topsectoren”
12/3/2014 4
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

12/3/2014 5
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Agriculture
“World’s Oldest Industry”
Ripe for Disruption
Silicon Valley Acquires Taste for Food
FOOD: Bigger than big data/cloud/mobile
12/3/2014 6
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

California Agriculture
12/3/2014 7
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

What’s Happening
• 70% investment growth annually since 2009
• Agriculture kept going strong during recession
• Tech (hardware + software) becoming cheaper
• VC Firms Investments:
– 2008: < $50M
– 2013: $350M
– 2014: forecasted to $1Billion
12/3/2014 8
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

What’s Happening
• Future hedging: Climate Change, feeding 10B,
food shortages
• 3rd quarter 2014: 41 deals totaling $269
million in food & ag startups
– 2013 Q3: Half!
12/3/2014 9
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

What’s interesting
• Acreage
– Farmland LP
• Animal Welfare
– Hampton Creek Farms, Beyond Meat,
– Modern Meadows, Mark Post
• “Hardware”: Automation
– Blue River Technology, Drones, sensors, robots
• Software
– Data, Apps
12/3/2014 10
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

What’s Interesting
• Software
– DATA
• Healthy Fast Foods
– Sweetgreens, Tender Greens
• MealKit
• Food Delivery
• Online Grocery
Good Eggs
Plated
SpoonRocket
12/3/2014 11
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

12/3/2014 12
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Key Players: Government
• USDA
– KYF
• CDFA
• Fresno WET Center
– Incubator
– Fresno State University
• “Blue Tech Valley”
12/3/2014 13
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Key Players: Investors
• Khosla Ventures
• Kleiner Perkins Caufield & Byers
• True Ventures
• US Venture Partners
• Bill Gates
• Roger Royce Law Firm
– AgTech Conference 2014
12/3/2014 14
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Key Players: Corporates
Monsanto
• 2013 $930M Climate Corp acquisition
– Data data data: 50TB of rich live data pulled from
2.5million locations, sophisticated AI
• 2012: $250M acquisition Precision Planters
– Planting depth & space optimization to max yield
12/3/2014 15
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Key Players: Non-Profits
• Mixing Bowl Hub
– Rob Trice (founder)
– Food IT: Soil to Fork
Conference 2015
• Local Food Lab
– Krysia Zajonc (founder)
– Incubator/Accelerator
– Food Startup Bootcamp
• Imagine H2O
– Scott Bryan
– Accelerator program
– Annual Water Gala
• Feeding10Billion
– Online networking &
information space for
NewFood & AgTech
Entrepreneurs
12/3/2014 16
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

California Drought
12/3/2014 17
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

WaterFX
Water Desalination Plant
Central Valley
Goal: $450/acre foot
12/3/2014 18
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

In short…
A Broken Food & Ag System
paired with
Recession & Drought
causes
Silicon Valley to acquire a taste for food
leads to
Investments surging year after year
Lots of programs popping up
12/3/2014 19
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

Natasha Chatlein
NOST Silicon Valley
natasha@nost-sv.org
@tashefraiche
+1 650 504 1533
www.nostsiliconvalley.org
12/3/2014 20
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

12/3/2014 21
Natasha Chatlein | EU Fresh Forum 2014
Rotterdam

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Cottbus Brandenburg University of Technology Lecture series on Smart RegionsCritically Assembling Data, Processes & Things: Toward and Open Smart CityJune 5, 2018 This lecture will critically focus on smart cities from a data based socio-technological assemblage approach. It is a theoretical and methodological framework that allows for an empirical examination of how smart cities are socially and technically constructed, and to study them as discursive regimes and as a large technological infrastructural systems. The lecture will refer to the research outcomes of the ERC funded Programmable City Project led by Rob Kitchin at Maynooth University and will feature examples of empirical research conducted in Dublin and other Irish cities. In addition, the lecture will discuss the research outcomes of the Canadian Open Smart Cities project funded by the Government of Canada GeoConnections Program. Examples will be drawn from five case studies namely about the cities of Edmonton, Guelph, Ottawa and Montreal, and the Ontario Smart Grid as well as number of international best practices. The recent Infrastructure Canada Canadian Smart City Challenge and the controversial Sidewalk Lab Waterfront Toronto project will also be discussed. It will be argued that no two smart cities are alike although the technological solutionist and networked urbanist approaches dominate and it is suggested that these kind of smart cities may not live up to the promise of being better places to live. In this lecture, the ideals of an Open Smart City are offered instead and in this kind of city residents, civil society, academics, and the private sector collaborate with public officials to mobilize data and technologies when warranted in an ethical, accountable and transparent way in order to govern the city as a fair, viable and livable commons that balances economic development, social progress and environmental responsibility. Although an Open Smart City does not yet exist, it will be argued that it is possible.

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1st EU Fresh Info Forum Natasha Chatlein

1. 1st EU Fresh Forum Rotterdam, 3-4 Dec 2014 Natasha Chatlein | NOST San Francisco @tashefraiche How Silicon Valley is Changing the Fresh Game 12/3/2014 1 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

2. Let’s Chat • Introduction • Some Numbers – California Agriculture – Investments • What’s Happening? – Who Are the Players – What Topics/Projects • California Drought: the Impact • Let’s Discuss 12/3/2014 2 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

3. Hello! NOST Silicon Valley CrewFLTR • Tinkerer & airplanes dude – John van den Heuvel • The Foodist – Natasha Chatlein • The Head NOSTer – Robert Thijssen 12/3/2014 3 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

4. NOST Silicon Valley • Strengthen Dutch knowledge based economy » By connecting with • Knowledge intensive industry • Knowledge institutes • Local, regional, federal government » With a focus on • Science & Technology • R&D • Innovation • “Topsectoren” 12/3/2014 4 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

5. 12/3/2014 5 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

6. Agriculture “World’s Oldest Industry” Ripe for Disruption Silicon Valley Acquires Taste for Food FOOD: Bigger than big data/cloud/mobile 12/3/2014 6 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

7. California Agriculture 12/3/2014 7 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

8. What’s Happening • 70% investment growth annually since 2009 • Agriculture kept going strong during recession • Tech (hardware + software) becoming cheaper • VC Firms Investments: – 2008: < $50M – 2013: $350M – 2014: forecasted to $1Billion 12/3/2014 8 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

9. What’s Happening • Future hedging: Climate Change, feeding 10B, food shortages • 3rd quarter 2014: 41 deals totaling $269 million in food & ag startups – 2013 Q3: Half! 12/3/2014 9 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

10. What’s interesting • Acreage – Farmland LP • Animal Welfare – Hampton Creek Farms, Beyond Meat, – Modern Meadows, Mark Post • “Hardware”: Automation – Blue River Technology, Drones, sensors, robots • Software – Data, Apps 12/3/2014 10 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

11. What’s Interesting • Software – DATA • Healthy Fast Foods – Sweetgreens, Tender Greens • MealKit • Food Delivery • Online Grocery Good Eggs Plated SpoonRocket 12/3/2014 11 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

12. 12/3/2014 12 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

13. Key Players: Government • USDA – KYF • CDFA • Fresno WET Center – Incubator – Fresno State University • “Blue Tech Valley” 12/3/2014 13 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

14. Key Players: Investors • Khosla Ventures • Kleiner Perkins Caufield & Byers • True Ventures • US Venture Partners • Bill Gates • Roger Royce Law Firm – AgTech Conference 2014 12/3/2014 14 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

15. Key Players: Corporates Monsanto • 2013 $930M Climate Corp acquisition – Data data data: 50TB of rich live data pulled from 2.5million locations, sophisticated AI • 2012: $250M acquisition Precision Planters – Planting depth & space optimization to max yield 12/3/2014 15 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

16. Key Players: Non-Profits • Mixing Bowl Hub – Rob Trice (founder) – Food IT: Soil to Fork Conference 2015 • Local Food Lab – Krysia Zajonc (founder) – Incubator/Accelerator – Food Startup Bootcamp • Imagine H2O – Scott Bryan – Accelerator program – Annual Water Gala • Feeding10Billion – Online networking & information space for NewFood & AgTech Entrepreneurs 12/3/2014 16 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

17. California Drought 12/3/2014 17 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

18. WaterFX Water Desalination Plant Central Valley Goal: $450/acre foot 12/3/2014 18 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

19. In short… A Broken Food & Ag System paired with Recession & Drought causes Silicon Valley to acquire a taste for food leads to Investments surging year after year Lots of programs popping up 12/3/2014 19 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

20. Natasha Chatlein NOST Silicon Valley natasha@nost-sv.org @tashefraiche +1 650 504 1533 www.nostsiliconvalley.org 12/3/2014 20 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

21. 12/3/2014 21 Natasha Chatlein | EU Fresh Forum 2014 Rotterdam

Editor's Notes

Historical weather info, climate change models, soils conditions, current rain fall, heat conditions

1st EU Fresh Info Forum Natasha Chatlein

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