4. As healthcare continues to digitize, Indian pharma
companies must transform themselves
in basic ways to stay competitive.
DIGITALIZATION shall help YOU:
• Connect with doctors & patients
• Educate patients for medication adherence
• Reach to rural & Tier 2 markets
Healthcare is undergoing disruption too
6. The Bottom Line:
Patients are people and lead busy lives. Patients forget.
Patients Need Reminders, Education & Motivation.
Patients appreciate thoughtful, personalized
communications from pharma
companies.“76% of patients think
pharmaceutical companies have
responsibility to provide
information and services that
help them manage their own
health.”
(Accenture Life Sciences, Great Expectation, U.S. patient
research, 2013)
Making patients feel special is the most
important aspect of patient retention.
7. Introducing, Ayukrt.
India’s first and only multilingual
m-Health Care Digital Platform, integrating
Patients, Doctors & Pharma company
At one platform .
8.
9. Improve Your Relationship with Doctors
Establish one to one communication with doctors
Share product educational video, text messages, e-journals
Today’s doctors going digital, they need effective patient management platform. Sponsor them
what they need
Increase Patient Affinity
Build confidence and trust among your patients with communications they will appreciate
Improve Patient Engagement
Keep patients engaged by routinely sending them useful wellness reminders of all types
Induce Customer Loyalty
Create Loyal customer base and your goodwill ambassadors
Improve Your Quality of Care
Keep in touch with patients more often without monopolizing doctor
Enhance sale by giving easy access to specialty medicine
Reach out to rural market
Give message, health tips to patient in their preferred language
Track Sales Team Performance with Real Time Data and Reward Appropriately
The Pharma Benefits
