VIP Industries Ltd is world's second largest and Asia’s largest luggage maker based in Mumbai, Maharashtra, India. The company manufactures plastic moulded suitcases, handbags, briefcases, vanity cases and luggage. It has acquired UK luggage brand Carlton in 2004. It provides travel products, hard and soft-sided luggage, bags, backpacks, duffels, shoulder bags, waist pouches, sling bags, duffel trolleys, vanity cases, office bags and satchels, suitcases, and briefcases. The company offers its products primarily under the VIP, Carlton, Footloose, Alfa, Aristocrat, Skybags, and Buddy brands. It also manufactures moulded furniture under the Moderna brand. For more info about Lemon Entrepreneurs visit:- www.lemon-school.com

1. VIP BAGS
When you are very important
- Maitri Borundia

2. INTRODUCTION
• Established in 1971
• Headed by Mr. Dilip G. Piramal
• Now, by Radhika Piramal – more professional brand
• World's second largest and Asia’s largest luggage maker based
in Mumbai, Maharashtra, India
• Products range over strolleys, suitcases, briefcases, vanity
cases, duffles, business bags, backpacks and accessories
• Spread across Middle East, the UK, USA, Germany, Spain, Italy,
African and South East Asian countries
Maitri Borundia

3. Offerings and Competitors
• V.I.P offers 5 luggage brands
• Skybags – young (25-35 years)
• Carlton -(acquired in ’04 to enter UK market)
• Caprese -women range
• Aristocrat- premium end
• Alfa (1.5 lakhs pieces/month) , durability
• Main competitors:
• Samsonite
• Delsey
• Safari
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4. • Indian market share declined from 70% in 2000 to 50% in 2015
• During the financial year 14-15, revenue from Operations &
Other Income was Rs.1050.29 crores, representing an increase
of 7.66% over the previous year
• Profit before exceptional items and tax amounted to 62.44
crores
• Sold in about 8,000 retail outlets with 400 ExclusiveV.I.P. outlets
spread across India
• Spread across 1300 retail stores in 27 countries
• Wide range of market segment – 295 to 7000 a piece
Present Situation
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5. Brand name
Asia’s no.1
Market leader (60%)
Huge product range
Excessive employee
base
High transportation cost
Improper distribution
Tie-ups with Carlton
Youth segment and high
class
Low demand industry
Excessive competition
Price war
SWOT
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6. "VIP is an old and trusted brand but I don't find it sleek.
It's a brand my father swears by.”
- Common youth
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7. Hurdles faced and solved
• Samsonite, which came in 2005, stole much market share
• Had to shut down factories in India and import from China – to
improve profitability
• Rise in economy and production costs
• No compromise in advertising just for better bottomline
• Brand image as a heritage and not a youth brand
• Small and casual Luggage market
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8. INNOVATIONS
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9. CELEBS- ADS
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10. Maitri Borundia

11. Future Growth Strategies
• Creating a fashionable perception
• Advertising aggressively among youth
• Improve innovative solutions of four-wheeler luggage
• Having a clear brand portfolio for all segments
• Avoid aggressive discounting of premium brands
• Open separate stores for premium segment(Carlton)
• Advertise in premium communication channels
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12. • More focus on international market
• Currently second rung players
• Have to position themselves as strong players
• Good international styling inline with international
market trends
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13. Happy Journey
Thanks for travelling with me 
Maitri Borundia