1 John Johnson COMM 300/4010 Research Study Analysis January 25, 2015 According to Arlene (2005), Literature Review is a text written text by researchers, scholars, and practitioners that systematically, explicitly, and reproducibly identify, evaluate, and synthesize the existing body of completed and recorded work. A good literature review should be critical, comprehensive and contextualized (Arlene, 2005). It is guided by one’s research objective or by the issue or thesis, you are arguing. It shows that you have up-to-date awareness of the relevant studies of other scholars, and that the study questions under focus are relevant. Further, it ascertains that your research will address a certain gap. Literature review will help you place your original work (in the case of theses or dissertations) in the context of existing literature by showing that there are gaps in knowledge in your field that merit a closer investigation (Arlene, 2005). It demonstrates that your work will fill this gap by adding knowledge in and understanding of your field. Secondly, it illustrates that your work has not been done before by any scholar as it affirms your intellectual contribution is indeed original. Thirdly, it provides a critical approach to scholarship. Literature review shows that you have analyzed and critiqued the theories or methodologies in the field and that you know the main arguments related to your topic. Fourthly, it helps yourself to focus on the primary theoretical and methodological approaches to your discipline, as well as the primary factors of your research. In addition, it identifies controversies and differences of opinion among scholars in the specific field under focus, and provides a scenario for the study as the valid, crucial response as well as considerable addressing of those controversies. Lastly, it synthesizes the results of your research into a precise account of what is known in your field of inquiry and what remains to be investigated, in a manner that it would address the thesis, problem, or research question (Arlene, 2005). The research defines different terms. For instance, Status cues are defined as important guidelines in normal Face-to-Face (FtF) interactions which affects the interpretation and processing of communication. Heuristic processing is outlined a set of rules that makes more efficient the cognitive processing. The use of heuristic processing may have effects that are negative and inaccurate results. Language and linguistic style- the study has examined the impact of languages on the credibility, persuasiveness and attractiveness on computer mediated communications. A variety of languages used in the study such as the Standard Singapore English and the colloquial Singapore English, which have been developed and used within the community. This study further suggests how language variation influences perception of the audience. Source expertise is explained as a status cue that may place judgmen.