The document provides 18 tips for building a strong brand identity. It recommends having a logo, registering the logo, considering emotion in brand design, consistency, researching customers, keeping the brand simple but creative, clearly communicating value, introducing customers to leadership, using social media, community involvement, becoming a trusted advisor, using CEO photos on websites and social media, creating branded social media pages, having a simple and recognizable logo, avoiding overly complex logos, sticking to consistent colors, keeping the logo unique, simple and original, and paying careful attention to branding as the first impression of the company.

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Tip 1: Have a Logo.

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Tip 2: Don’t forget to register or trademark
your logo.

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Tip 3: To design a brand identity, you must
also consider emotion as another factor.

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Tip 4: Be Consistent.

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Tip 5: Research your customers or your target
audience.

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Tip 6: Keep everything about your brand
simple but Creative.

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Tip 7: Capture Your Value - Use clear
language to communicate your value.

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Tip 8: Let your customers get to know the
face behind the brand.

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Tip 9: Use social media to help your brand
shine.

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Tip 10: Get involved in your community to get
exposure for your brand.

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Tip 11: Become a Trusted Advisor.

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Tip 12: Social media profiles & websites with
photos of CEO’s are considered more credible
than those without.

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Tip 13: Create branded social media pages.

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Tip 14: Your logo & other corporate identity
items need to be simple & recognisable. It
should not be too complex; this is so that the
logo & catch phrase can catch people’s
attention & can be remember & stored in their
memory.

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Tip 15: If your logo design is too fancy and
over the top it will not be able to be placed on
a number of different surfaces from
letterheads to billboards.

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Tip 16: If you decide to use colours, it is
important that you bare in mind that you
need to stick to these colours and they need
to be consistent throughout your packaging
and advertising.

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Tip 17: When designing your logo, be sure to
keep it unique, simple and original.

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Tip 18: You need to pay careful attention to
your brand identity as it is often the first
impression people will have of your company.
This can be achieved by building your brand
and carefully marketing your product.