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Tip 1: Make your brand as unique as possible.

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Tip 2: Treat your brand as an investment, not
a cost.

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Tip 3: Quickly globalize the brand and its
products.

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Tip 4: Reward customers’ involvement to
make them become active promoters of your
brand, not simply loyalists.

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Tip 5: Encourage communities that share your
values.

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Tip 6: Donations to good causes can
demonstrate the brand is not insensitive to
the world around it.

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Tip 7: Sponsorship is also a perceptible
experience: visually associating the brand
with an event, a sporting team or the like.

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Tip 8: The brand must become a medium
between the people in the community, real or
virtual, and provide more than products. It
must provide real services.

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Tip 9: Make an impact. Make people
remember your brand.

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Tip 10: Proliferate your brand by linking to
memorable phrases, images and positive
brand benefits.

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Tip 11: Make your first impression count.
Don’t let yourself down with a tatty business
card, dodgy home-made literature or a poorly
designed advert.

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Tip 12: Consider how your customers relate to
your brand? Is it immediately apparent what
you’re about?

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Tip 13: Consider style and content that is
appropriate for your line of business that your
audience will respond more positively to.

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Tip 14: Remember the cultural and
sociological significance of your brand. What,
for example, do the colours of your brand
signify?

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Tip 15: Don’t baffle your customer. Don’t
overload with too much technical data. Speak
in a language the customer understands.

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Tip 16: Test and measure the brand and
message. Everyone has different opinions, but
take a general consensus. The one who
decides if your message is clear is the
customer not you.

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Tip 17: Clear design can give room for the
message to breathe and isn’t drowned out
with excessive text or unrelated imagery.
Don’t be scared of white space, it can work to
draw attention.

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Tip 18: Maintain consistent messaging
promotes the feeling of solidity and security
with customers; making you easier to trust.

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Tip 19: Assess your competitors. What are
they doing wrong? How do you differ? Why
are you better?

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Tip 20: Use contrast in design layout to
emphasize the message.