The document provides 47 tips for developing a strong brand identity and effective website, including having a recognizable logo, consistent branding, understanding your target audience, using social media, and keeping content updated and optimized for all devices. Key elements of brand identity are the company name, logo, and tagline which should be simple, unique and professional. The website design should focus on clear informative content, simple formatting, and usability across different screens.

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Tip 1: Have a Logo.

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Tip 2: Don’t forget to register or trademark
your logo.

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Tip 3: To design a brand identity, you must
also consider emotion as another factor.

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Tip 4: Be Consistent.

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Tip 5: Research your customers or your target
audience.

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Tip 6: Keep everything about your brand
simple but Creative.

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Tip 7: Capture Your Value - Use clear
language to communicate your value.

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Tip 8: Let your customers get to know the
face behind the brand.

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Tip 9: Use social media to help your brand
shine.

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Tip 10: Get involved in your community to get
exposure for your brand.

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Tip 11: Become a Trusted Advisor.

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Tip 12: Social media profiles & websites with
photos of CEO’s are considered more credible
than those without.

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Tip 13: Create branded social media pages.

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Tip 14: Your logo and other corporate identity
items need to be simple and recognisable. It
should not be too complex; this is so that the
logo and catch phrase can catch people’s
attention and can be remember and stored in
their memory.

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Tip 15: If your logo design is too fancy and
over the top it will not be able to be placed on
a number of different surfaces from
letterheads to billboards.

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Tip 16: If you decide to use colours, it is
important that you bare in mind that you
need to stick to these colours and they need
to be consistent throughout your packaging
and advertising.

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Tip 17: When designing your logo, be sure to
keep it unique, simple and original.

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Tip 18: You need to pay careful attention to
your brand identity as it is often the first
impression people will have of your company.
This can be achieved by building your brand
and carefully marketing your product.

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Tip 19: It includes logo design as well as
business cards, adverts and brochures. These
will describe your business’s products,
services and specialities. These are also used
to create brand awareness and knowledge
about your company and what it offers.

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Tip 20: It is important that you know what
your company stands for and what they want
to achieve.

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Tip 21: The identity needs to be consistent
throughout all your campaigns and products.

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Tip 22: You should have a tagline that
explains exactly what you do as a company
and how it will benefit your clients by using
your business.

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Tip 23: Limit the number of fonts you use in
your logo and branding.

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Tip 24: Your brand identity consists of 3 very
important elements; these include the
company name, logo and tagline.

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Tip 25: The logo, branding and general
appearance of your company needs to be
professional and shows that you mean
business.

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Tip 26: Items that can be used to improve
your brand identity: business cards,
letterheads, envelopes, letterhead, postcards,
brochures, website and adverts.

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Tip 27: Remember visual interpretation is
very important and can be used to your
advantage.

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Tip 28: Conduct research by visiting
competitor’s websites. This will allow you to
get ideas on designs that are pleasing to the
eye and memorable.

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Tip 29: Avoid using clipart; it can look cheap
and unprofessional.

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Tip 30: Only choose 2 colours (psychology of
colours) when creating your brand identity.
This is also a cost effective way to design
your logo and corporate identity.

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Tip 31: The size of the logo used to promote
and improve your corporate identity needs to
be considered. Ensure that it is legible in both
very big and small sizes.

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Tip 32: When creating your corporate identity
it is important that you include the phone
number, email address, physical address,
website URL and the products on all materials
such as business cards, adverts and
brochures.

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Tip 33: Look at your competitors and decide
what you like and dislike.

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Tip 34: colour, font, page layouts, and
methods to achieve visual continuity and
brand recognition for the brand.

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Tip 35: You also need to consider corporate
communication such as advertising, PR and
other information.

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Tip 36: It is important that you work on the
ethics, norms and values of the company as a
whole.

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Tip 37: To ensure that your website is
working as it should, be sure to update and
test your website regularly.

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Tip 38: The content on your website is mainly
what your clients are after. Ensure that the
content is informative, concise, relevant,
appealing and easy to read.

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Tip 39: It is important that all design
elements are considered when designing a
website. These include font design, color and
size as well as pictures and other
illustrations.

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Tip 40: Keep the website current and up to
date.

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Tip 41: Popup windows are a big no-no. They
irritate the reader and can cause you to lose
business. Too many adverts can make the
page very cluttered and busy.

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Tip 42: Minimize the elements that increase
the file size. These include graphics, flash and
scripts.

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Tip 43: Optimise your HTML and script code.
This means you need to get rid of unwanted
and unused scripts and tags – your web
developer should do this.

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Tip 44: Maximise content area for web
designing.

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Tip 45: Keep the web design simple.

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Tip 46: It is important that you design a
website that is suitable for all screen
resolutions. This means that the amount of
scrolling needs to be reduced.

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Tip 47: The color of the background needs to
make it easier for the viewer to read the text,
not more difficult.