The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, but Android Market revenues are forecast to grow substantially. Games are the most popular app category. Mobile apps allow content owners to engage audiences across devices and generate additional revenues through paid downloads and advertising. However, monetizing content and addressing device fragmentation and market saturation remain challenges in the mobile app industry.
Mobile OS and Mobile Browser Trends and PredictionjTribe
The document provides an overview of the mobile browsing landscape in Australia and recommendations for a mobile web app strategy. It analyzes the current state of mobile operating systems and browsers, trends toward web applications, and challenges of testing across devices. It recommends focusing web development on the five largest platforms and taking a staged approach from basic mobile websites to optimized apps for specific devices.
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
Stanislav Gurba discusses various platforms and monetization strategies for mobile apps. He notes that Android has the largest market share of any platform at over 50% of new smartphone sales. However, iOS generates the majority of app revenue, with nearly 83% of app store revenues coming from the iOS app store. Gurba advocates using freemium models rather than premium pricing, as freemium allows developers to earn money from free games through in-app purchases, mobile ads, offers, and sponsorships. He provides tips for implementing these strategies effectively.
Mobile OS and Mobile Browser Trends and PredictionjTribe
The document provides an overview of the mobile browsing landscape in Australia and recommendations for a mobile web app strategy. It analyzes the current state of mobile operating systems and browsers, trends toward web applications, and challenges of testing across devices. It recommends focusing web development on the five largest platforms and taking a staged approach from basic mobile websites to optimized apps for specific devices.
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
Stanislav Gurba discusses various platforms and monetization strategies for mobile apps. He notes that Android has the largest market share of any platform at over 50% of new smartphone sales. However, iOS generates the majority of app revenue, with nearly 83% of app store revenues coming from the iOS app store. Gurba advocates using freemium models rather than premium pricing, as freemium allows developers to earn money from free games through in-app purchases, mobile ads, offers, and sponsorships. He provides tips for implementing these strategies effectively.
U.S. new light vehicle sales are projected to grow 7.3% in 2012 to 13.7 million vehicles. Vehicle make loyalty is gradually increasing for the entire industry, though still less than 50% of owners remain loyal to a brand. The average age of vehicles in operation in the U.S. reached a record high of 10.8 years in 2011, indicating pent-up demand as consumers delay new vehicle purchases.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
This document proposes developing a mobile platform for Atlas BTS to stay relevant in the business travel market and meet customer expectations of mobile services. It outlines the growing mobile landscape driven by smartphone adoption and usage. Recent events show travel companies embracing mobile, like Expedia's mobile strategy. The document analyzes mobile operating systems and device platforms, and reviews options like native apps, web apps and mobile websites with their pros and cons. It uses Orbitz as an example and discusses implications for Atlas BTS's business and processes. The proposal aims to extend Atlas BTS's offerings and services onto a mobile platform through an appropriate technology selection.
The report summarizes app store analytics for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, and Windows Marketplace in June 2010. It finds that the percentage of apps with in-app purchases is higher for the Apple App Store on iPad (10%) than iPhone (2%), with games and social networking having the most. It also lists the top grossing paid and free apps with in-app purchases for each store, noting the most successful apps and their monetization strategies.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
This document discusses how the convergence of desktop, mobile, and web platforms is blurring the lines between devices. It describes how processing power, memory, and battery life are becoming similar across laptops, netbooks, and smartphones. It also explains how the growing capabilities of the web are forcing more common behaviors across platforms. The document then outlines how Qt can help developers by allowing them to write code for desktop, embedded, and mobile platforms using one code base, and by providing capabilities for powerful UIs, graphics, and web integration.
The document discusses the growing smartphone market in China. It notes that smartphone shipments grew 36.2% year-over-year in the first half of 2011. Android has become the dominant operating system in China, accounting for 49% of smartphones shipped in 2011 compared to 14% in 2010. The document also examines trends in the mobile internet and app markets in China, such as rapid growth in mobile internet users and app downloads.
The document is AdMob's Mobile Metrics Report for March 2009. Some key findings include:
- Android captured 6% of the US smartphone operating system market in March and requests increased 47% on average each month since its November 2008 launch.
- In March, the iPhone had 8 times more requests than Android in the US, while worldwide the iPhone and iPod touch together had 23 times more requests.
- Worldwide mobile requests handled by AdMob increased 17% month-over-month to 7.7 billion in March 2009.
This document discusses cross-platform solutions for mobile app development. It begins with an introduction to the mobile landscape and popular mobile platforms. It then covers native mobile app development and the benefits of cross-platform solutions, such as building apps once that run on multiple platforms. Several cross-platform solutions are described, including those based on web technologies like PhoneGap and Adobe Air, and those using native technologies like MoSync. Game development options and conclusions on cross-platform solutions are also provided.
Cine Vue is a proposed comprehensive movie portal that aims to address gaps in existing Indian movie portals and international ones. It will provide veritable data on Indian movies, including a DVD purchase option comparing multiple online vendors and a video-on-demand service for parallel cinema. The portal also aims to be a platform bringing together film industry professionals and aspirants. The target audience is general movie audiences aged 18-34 as well as production houses and independent producers. Key marketing initiatives include the use of social media, online advertising, affiliate marketing, and direct marketing events. The portal plans to generate revenue through advertising, revenue sharing with affiliates, subscriptions, and video-on-demand services for parallel cinema.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
Localization For iPhone and Other iOS DevicesDierk Seeburg
2012 ATA 53rd Annual Conference, Session T-7: Localization For iPhone and Other iOS Devices
The iPhone is the best selling consumer device ever developed. The iTunes app store is the largest software application marketplace ever created. Over 25 billion apps have been downloaded and sold in over a hundred languages. Would you like to know how to break into the market for localizing these apps? Come and learn about the ins and outs of localizing apps for Internetwork Operating System devices like the iPhone and iPad. Practical examples will provide insight into technical and other aspects of this niche to get you started.
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
The document summarizes local events in Vicksburg, Mississippi for the upcoming week. Three local women - Elyssa Lassiter of Central Mississippi, Grace Claire Cordes of University of Southern Mississippi, and Jeralyn Stuart of Vicksburg - will be competing in the Miss Mississippi pageant. The pageant events and schedule are outlined. Additionally, the document provides details about other local summer camps, art workshops, and community events happening in the area.
This document is a newspaper from September 11, 2011 that includes various articles and information related to the 10th anniversary of the 9/11 terrorist attacks. The main articles summarize memorial events planned for the anniversary at sites impacted by the attacks, including the World Trade Center in New York, the Pentagon, and a field in Pennsylvania. It also profiles a Vicksburg engineer, Robert Hall, whose work at the Army Corps of Engineers developing building supports and materials is credited with preventing more extensive damage and loss of life at the Pentagon on 9/11.
U.S. new light vehicle sales are projected to grow 7.3% in 2012 to 13.7 million vehicles. Vehicle make loyalty is gradually increasing for the entire industry, though still less than 50% of owners remain loyal to a brand. The average age of vehicles in operation in the U.S. reached a record high of 10.8 years in 2011, indicating pent-up demand as consumers delay new vehicle purchases.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
This document proposes developing a mobile platform for Atlas BTS to stay relevant in the business travel market and meet customer expectations of mobile services. It outlines the growing mobile landscape driven by smartphone adoption and usage. Recent events show travel companies embracing mobile, like Expedia's mobile strategy. The document analyzes mobile operating systems and device platforms, and reviews options like native apps, web apps and mobile websites with their pros and cons. It uses Orbitz as an example and discusses implications for Atlas BTS's business and processes. The proposal aims to extend Atlas BTS's offerings and services onto a mobile platform through an appropriate technology selection.
The report summarizes app store analytics for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, and Windows Marketplace in June 2010. It finds that the percentage of apps with in-app purchases is higher for the Apple App Store on iPad (10%) than iPhone (2%), with games and social networking having the most. It also lists the top grossing paid and free apps with in-app purchases for each store, noting the most successful apps and their monetization strategies.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
This document discusses how the convergence of desktop, mobile, and web platforms is blurring the lines between devices. It describes how processing power, memory, and battery life are becoming similar across laptops, netbooks, and smartphones. It also explains how the growing capabilities of the web are forcing more common behaviors across platforms. The document then outlines how Qt can help developers by allowing them to write code for desktop, embedded, and mobile platforms using one code base, and by providing capabilities for powerful UIs, graphics, and web integration.
The document discusses the growing smartphone market in China. It notes that smartphone shipments grew 36.2% year-over-year in the first half of 2011. Android has become the dominant operating system in China, accounting for 49% of smartphones shipped in 2011 compared to 14% in 2010. The document also examines trends in the mobile internet and app markets in China, such as rapid growth in mobile internet users and app downloads.
The document is AdMob's Mobile Metrics Report for March 2009. Some key findings include:
- Android captured 6% of the US smartphone operating system market in March and requests increased 47% on average each month since its November 2008 launch.
- In March, the iPhone had 8 times more requests than Android in the US, while worldwide the iPhone and iPod touch together had 23 times more requests.
- Worldwide mobile requests handled by AdMob increased 17% month-over-month to 7.7 billion in March 2009.
This document discusses cross-platform solutions for mobile app development. It begins with an introduction to the mobile landscape and popular mobile platforms. It then covers native mobile app development and the benefits of cross-platform solutions, such as building apps once that run on multiple platforms. Several cross-platform solutions are described, including those based on web technologies like PhoneGap and Adobe Air, and those using native technologies like MoSync. Game development options and conclusions on cross-platform solutions are also provided.
Cine Vue is a proposed comprehensive movie portal that aims to address gaps in existing Indian movie portals and international ones. It will provide veritable data on Indian movies, including a DVD purchase option comparing multiple online vendors and a video-on-demand service for parallel cinema. The portal also aims to be a platform bringing together film industry professionals and aspirants. The target audience is general movie audiences aged 18-34 as well as production houses and independent producers. Key marketing initiatives include the use of social media, online advertising, affiliate marketing, and direct marketing events. The portal plans to generate revenue through advertising, revenue sharing with affiliates, subscriptions, and video-on-demand services for parallel cinema.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
Localization For iPhone and Other iOS DevicesDierk Seeburg
2012 ATA 53rd Annual Conference, Session T-7: Localization For iPhone and Other iOS Devices
The iPhone is the best selling consumer device ever developed. The iTunes app store is the largest software application marketplace ever created. Over 25 billion apps have been downloaded and sold in over a hundred languages. Would you like to know how to break into the market for localizing these apps? Come and learn about the ins and outs of localizing apps for Internetwork Operating System devices like the iPhone and iPad. Practical examples will provide insight into technical and other aspects of this niche to get you started.
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
The document summarizes local events in Vicksburg, Mississippi for the upcoming week. Three local women - Elyssa Lassiter of Central Mississippi, Grace Claire Cordes of University of Southern Mississippi, and Jeralyn Stuart of Vicksburg - will be competing in the Miss Mississippi pageant. The pageant events and schedule are outlined. Additionally, the document provides details about other local summer camps, art workshops, and community events happening in the area.
This document is a newspaper from September 11, 2011 that includes various articles and information related to the 10th anniversary of the 9/11 terrorist attacks. The main articles summarize memorial events planned for the anniversary at sites impacted by the attacks, including the World Trade Center in New York, the Pentagon, and a field in Pennsylvania. It also profiles a Vicksburg engineer, Robert Hall, whose work at the Army Corps of Engineers developing building supports and materials is credited with preventing more extensive damage and loss of life at the Pentagon on 9/11.
This document provides a summary of events on September 11, 2001 through eyewitness accounts and news reports. It describes the experiences of Brian Clark, who was in the south tower of the World Trade Center during the attacks. It details his actions to evacuate others from the building and his escape. It also summarizes the timeline of events that day, including the crashes of four hijacked planes into the World Trade Center towers, the Pentagon, and a field in Pennsylvania. The summary describes the collapse of the towers and the immediate response by officials and the media.
Tim Brooks, CEO-designate of BMJ Group and member of the Cabinet Office Digital Advisory Board, gave a keynote speech at the Mobile Media Strategies conference on September 25, 2012. He discussed how mobile usage is rapidly increasing and becoming the primary interface for many consumers and transactions. However, advertising rates on mobile are still much lower than desktop, and the industry faces challenges in monetizing mobile including lack of consistent metrics, focus on past strategies over innovation, and risk aversion.
The document discusses the development of The Week's mobile app. It launched in November 2011 with 300,000 downloads and digital subscriptions growing 10% per month. The app was built with HTML5 rather than replicating the print magazine layout. This allowed for a focus on user experience and accessibility across devices like iPad, iPhone and Kindle Fire. The discussion emphasizes understanding the purpose of the product for users and prioritizing a clear reading experience over flashy design.
1. The document discusses pricing power in the media industry and strategies to improve pricing.
2. It finds that 64% of media companies believe they have low pricing power and pricing receives insufficient management attention.
3. Common reasons for low pricing are treated as myths, such as the idea that digital content must be cheaper or that more eyeballs will lead to greater monetization. The document argues for value-based rather than cost-plus pricing.
The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.
I used some materials from my previous presentations, but with some updated data.
Mobile devices and apps are becoming increasingly important to advertisers. Smartphones now make up over 50% of the installed base in Australia, with Android and iOS dominating. People are simultaneously consuming content on their mobile devices while watching TV. Advertisers are shifting their spending to online and mobile formats. Publishers have found success by providing engaging apps that encourage sharing and measurement of user interactions. To be successful, advertisers need to get the basics right with audience targeting, data, and tracking. They should also look to add layers of measurement and engagement within mobile apps to extend programs and drive innovation.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
- Andrew Burgert is the GM of Mobile at Globant, a top software product development company in Latin America with over 2,600 employees and $100M in revenue.
- Globant was founded in 2003 and has 20 worldwide offices.
- Mobile devices like smartphones and tablets have seen huge growth, with US smartphone penetration reaching 35% by late 2011 and tablets growing to 12.8% of the US population in 2012.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how mass media and mass marketing structures that have defined consumer connections for over 50 years are declining. It notes that many consumers are now too busy using their smartphones to notice this change. Mobile device usage is rising rapidly and surpassing desktop internet usage. This shift means marketers must understand mobile consumer behavior and choose the best mobile technologies and approaches to reach the right audiences.
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
Android has revolutionized the mobile and device landscape and like many FOSS projects, Android is complex. Effective management and control requires training, tools, processes and standards. The SPDX standard will reduce friction in the mobile supply chain, increase efficiency and promote compliance.
India Smartphone Outlook for 2012 by Convergence CatalystJayanth Kolla
India's smartphone market grew significantly in 2011, with sales reaching 9-9.5 million units. Nokia led the market but Android gained share, especially in Q4. In 2012, smartphone sales are expected to grow 100% to 18-20 million units as prices decrease. Android is forecasted to surpass Symbian and capture over 50% of the market due to many new affordable devices. Dual-SIM and contracts will become more common as carriers experiment with new models. Global brands like Nokia and Blackberry will leverage their strength while Indian OEMs expand portfolios.
India's smartphone market grew significantly in 2011, with sales reaching 9-9.5 million units. Nokia led the market but Android gained share, especially in Q4. In 2012, smartphone sales are expected to grow 100% to 18-20 million units as prices decrease. Android is forecasted to surpass Symbian and capture over 50% of the market due to many new affordable devices. Dual-SIM smartphones and experiments with carrier contracts will be key trends. Global brands like Nokia and Blackberry aim to leverage their strength in India.
Mobile market trends in the US show that Android has gained the largest share of the OS market, surpassing iOS and eating into Blackberry's declining share. Samsung has become the top mobile OEM, manufacturing many popular Android smartphones. The US smartphone market is highly competitive and innovative, with the mobile multimedia market in the US expected to be worth $20 billion by 2015, driven by growth in areas like in-app purchases and paid mobile music.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
This document summarizes the rise of the Android mobile operating system. It notes that Android has grown rapidly since its introduction in 2008 and now has the largest market share of any mobile platform. The document provides statistics showing Android surpassing other platforms like iOS, Blackberry and Windows Mobile in terms of market share, app downloads, and data usage. It also discusses how Android is expanding beyond smartphones into new devices and product categories.
Mobile technologies are reshaping retail by enabling new consumer experiences and opportunities for retailers. Mobility is having the biggest impact in mobile marketing, shopper services, mobile payments, and mobile store operations. By focusing on these areas, retailers can increase net margins by as much as 10 percent through delivering instant, contextual answers to consumers' questions on mobile devices.
1) Mobile Linux Landscape is dominated by a competition between Android and MeeGo operating systems for smartphones.
2) MeeGo is a new open source software platform created by merging the Maemo and Moblin operating systems.
3) Nokia plans to release its first MeeGo-based smartphone in the second half of 2010 in an effort to combine its platform projects with Intel and establish an ecosystem play.
The document summarizes a presentation given by Steffen Schlimmer of Netbiscuits GmbH at the IFRA Expo Vienna 2011 on October 10th about monetizing the mobile web. The presentation covered the growth of the mobile market, challenges around fragmentation across operating systems and devices, and opportunities for rich content and interactive ad formats on mobile websites and apps. Netbiscuits' platform allows companies to deliver optimized experiences across all mobile devices and wrap mobile websites into hybrid apps for multiple platforms.
Mobile platforms have reached critical mass, with smartphones and tablets surpassing PC shipments. Mobile usage is also becoming truly global, with the top 5 countries representing 46% of internet users. Social networking is further accelerating the rapid growth of mobile platforms and usage worldwide.
The document discusses the mobile platform wars at MWC 2013. It summarizes the market share of different mobile operating systems like Android, iOS, Windows Phone, and others. It also discusses emerging platforms like Firefox OS, Ubuntu Touch, and Tizen. Finally, it questions whether these new platforms will succeed given Android and iOS's dominance, and why web-based platforms are emerging as alternatives to traditional platforms controlled by large companies.
The document discusses how to make a successful digital edition. It recommends sorting intellectual property rights and reproduction permissions, supporting customers, knowing the target audience, communicating with manufacturers, marketing the product effectively, analyzing user data, and making the digital edition engaging rather than flat or dull. The overall message is to not just create a good product, but to publish it well in order to have a digital edition that works.
ImpulsePay is a mobile payment service that allows users to make frictionless payments from any mobile device or tablet without needing to complete a purchase on their mobile. It claims to have increased mobile payments by 50% compared to PayPal and that 90% of people in the UK now own a mobile phone that could support its service.
1) The document discusses building multi-platform apps and tools for professional audiences across news, periodicals, research and analysis, and data tools.
2) It provides an overview of use cases by user type and screen, and the company's approach to responsive design, native apps, and web apps.
3) A case study is presented on Lloyd's List and Lloyd's List Intelligence apps for iPhone and iPad, highlighting lessons learned around iteration, testing, and integration.
This document discusses the growing platform wars between Apple, Android, Samsung and Facebook in the mobile industry. It summarizes key metrics around smartphone and mobile platform adoption rates, app store growth and usage, and the increasing polarization between the top platforms. Over 810 million iOS and Android devices have been activated cumulatively, with over 675 million active users on these two platforms alone.
The document discusses alternative solutions to paywalls for online content providers. It proposes Znak it!, a micropayment platform that allows users to pay small amounts, called Znaks, to access individual articles, videos, or other content items from various websites. The platform provides benefits over paywalls such as being less expensive to implement and operate, supporting on-demand incremental payments, and creating a partnership between content providers, marketers and users. Initial pilots show the platform generating over $300,000 in revenue from 3,767 content purchases across various media types. The document concludes 2012 may be the "year of the dime and nickel" as micropayment models become more popular.
This document discusses how companies can use big data to improve their product development process. It provides examples of how data can be collected from various sources, including apps, websites, conferences, and purchases to gain insights into customers. This detailed customer data allows companies to narrow their targeting of different customer segments. The data is then analyzed and used to develop new products tailored to specific customer needs, which can increase customer renewals. An example case study is also provided of how a media company implemented a tiered paywall strategy with different levels of access based on the data provided by users.
This document provides information about the British Media Awards, including the deadline for entries of March 1st. It lists 13 categories for awards, such as Overall Media Innovation of the Year and Newspaper Innovator of the Year. It also introduces several sponsors of the awards, including Abacus e-Media, ImpulsePay, RBS, scout analytics, and Znak-it, and provides brief descriptions of their services related to audience development, mobile payments, and analytics.
This document discusses The Economist's approach to using a paywall for its premium online content. It summarizes that The Economist provides (1) premium content from a trusted brand in exchange for reasonable payments, and uses (2) various engagement and discovery techniques like search, social media, editor's highlights, and on-site participation to build audience and encourage habitual usage prior to encountering the metered paywall. The document outlines the goals and techniques used across the different areas of The Economist's "engagement ecosystem" to acquire and retain customers online.
The document discusses paywall strategies for digital content publishers. It notes that while content was once freely available online, many publishers now use paywalls to generate revenue from paid subscriptions or individual article purchases. The document suggests publishers think about how to add more value to their content offerings through services like advice, interpretation and empowering tools, in order to justify the cost of paid access and drive customer conversions from free to paid options.
David Shepherd is the Content and Platform Director at XpertHR, an online legal compliance toolkit and data service for HR professionals. He helped launch and grow XpertHR rapidly into a leading subscription service in its market. Previously he worked at IRS and Incomes Data Services. XpertHR provides concise summaries and compliance information to help HR professionals. It has expanded its offerings over the years to include additional data services, applications, and international versions.
This document discusses strategies for marketing a publication that is shifting from free to paid content behind a paywall. It provides details on:
1) The process of executing the switch from free to paid, including messaging, campaigns, and considering the impact on the brand.
2) Going beyond traditional marketing to use new skills and techniques for driving conversions.
3) How paywalls have impacted conversion rates for existing and new subscribers across demographics.
4) The importance of regular contact and targeting high converting audiences.
This document discusses a media company that has implemented a paywall model. It provides statistics on their digital audience and paid subscribers. They have found that less than 1% of their audience pays for subscriptions, but this group accounts for over 10% of traffic. The paywall has saved their previous business model. Moving forward, they aim to boost subscriptions by refining their paid content offer and introducing metered access to free content.
Paywalls have been used for centuries to fund journalism. Early newspapers in the 1700s experimented with subscription models to generate revenue and counter free copies. Modern news sites are again implementing paywalls and exploring subscription options as advertising revenue has declined sharply in the digital age.
Staffan Ekholm, CEO of Moving Media+, discusses how and why the company built a magazine format specifically for tablet devices. He argues that existing magazine reading software is outdated for the 21st century and that tablets provide both opportunities and challenges that require new creative approaches optimized for the device. The format is designed to take advantage of tablets' interactive capabilities by incorporating touch, swipe and tap features while still providing an immersive reading experience.
Payforit is a mobile payment service that allows payments with 50% fewer keystrokes than PayPal from any mobile device in the UK. Users can set up automatic recurring charges between 50p and £10 that are taken from their phone bill or prepaid credit. Content publishers can use PublishPay to optimize their existing content for mobile and integrate a payment gateway to earn 75% of payments with no setup or monthly fees.
Yudu is a SaaS platform that has provided cloud-based publishing tools since 2007, publishing up to 1200 publications per day with over 80 apps live since July 2010 containing more than 1000 publications, most with rich media and interactivity. Yudu covers publishing to the web, mobile apps, and ePub format for illustrated books, and was named one of the top 50 fastest growing UK tech companies in 2010 and top 50 in Europe in 2011 by Deloitte and Media Momentum.
This document provides information on mobile consulting and technology services including content strategy, monetization models, CMS integration, workflow design, optimized user experience, paywall development and integrations, and analytics, BI and CRM integrations. The document also lists related websites and social media accounts.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.