Dr Robert Varnam, Joint Lead, NHS Future Forum, gives a background to the work of the Future Forum and provides an update on the feedback the Forum has gathered around integrated care during their listening exercise.
Bob Hudson: Public health lessons from home: The view from WalesThe King's Fund
Bob Hudson, Chief Executive of Public Health Wales, gives an overview of the Welsh public health system and how it fits within wider changes to the NHS in Wales.
Dr Robert Varnam, Joint Lead, NHS Future Forum, gives a background to the work of the Future Forum and provides an update on the feedback the Forum has gathered around integrated care during their listening exercise.
Bob Hudson: Public health lessons from home: The view from WalesThe King's Fund
Bob Hudson, Chief Executive of Public Health Wales, gives an overview of the Welsh public health system and how it fits within wider changes to the NHS in Wales.
Eventos Demo for SemTechBiz 2013 (San Francisco)AI4BD GmbH
Eventos allows to cluster, categories in real time web information (articles). Individuals can train the system and start to collect articles by topics. Those are automatically aggregated to events, super-topics and also show a history of a story evolution.
Frances Patterson: Creating a new framework for delivering adult social careThe King's Fund
Frances Patterson QC, Public Law Commissioner at the Law Commission, outlines the recommendations set out in the new legal framework for adult social care.
Rachael Addicott on commissioning end-of-life careThe King's Fund
Rachael Addicott, senior fellow at The King's Fund, presents early findings from her ongoing research into effective commissioning of services at the end of life, along with case studies of innovation and best practice.
Paul Zollinger-Read: Understanding the big pictureThe King's Fund
Paul Zollinger-Read, GP and Medical Adviser and Clinical Lead on Primary Care, The King's Fund speaks on 'Understanding the big picture: how consortia can grasp early opportunities and take ownership of reforms'
Chris Naylor: volunteering in health and careThe King's Fund
Chris Naylor, Fellow in Health Policy at The King's Fund, looks at the value of volunteering in health and social care, what it takes to get it right and the impact of the NHS reforms on volunteers.
Commission on the Future of Health and Social Care in England infographicsThe King's Fund
With health and social care services facing unprecedented challenges, are the current arrangements fit for purpose?
Our new set of infographics considers how people's health and social care needs might change in the future, and looks at the facts and figures behind health and social care spending.
Beverly Alimo-Metcalfe, Chief Executive, Real World Group, discusses the relationship between governance and leadership at The King's Fund's Leadership Summit 2012.
Peter Littlejohns: Generating the right kind of clinical evidence and guidanceThe King's Fund
Peter Littlejohns, Clinical and Public Health Director, NICE, discusses how they are working to help patients and clinicians make choices about health care.
Havi Carel, Senior Lecturer in Philosophy at the University of the West of England, talks about her experiences of being a patient and draws on insights, ideas and techniques from philosophy to understand the experience of illness.
Annie Francis, Programme Director of the Neighbourhood Midwives initiative, looks at the qualities and characteristics midwives need and the challenges and barriers they face when trying to work in different ways.
Tricia McGregor, Joint Managing Director of Central Surrey Health, tells her story at the Creating employee-owned organisations in the NHS: engaging and empowering NHS staff conference held at The King's Fund.
Eventos Demo for SemTechBiz 2013 (San Francisco)AI4BD GmbH
Eventos allows to cluster, categories in real time web information (articles). Individuals can train the system and start to collect articles by topics. Those are automatically aggregated to events, super-topics and also show a history of a story evolution.
Frances Patterson: Creating a new framework for delivering adult social careThe King's Fund
Frances Patterson QC, Public Law Commissioner at the Law Commission, outlines the recommendations set out in the new legal framework for adult social care.
Rachael Addicott on commissioning end-of-life careThe King's Fund
Rachael Addicott, senior fellow at The King's Fund, presents early findings from her ongoing research into effective commissioning of services at the end of life, along with case studies of innovation and best practice.
Paul Zollinger-Read: Understanding the big pictureThe King's Fund
Paul Zollinger-Read, GP and Medical Adviser and Clinical Lead on Primary Care, The King's Fund speaks on 'Understanding the big picture: how consortia can grasp early opportunities and take ownership of reforms'
Chris Naylor: volunteering in health and careThe King's Fund
Chris Naylor, Fellow in Health Policy at The King's Fund, looks at the value of volunteering in health and social care, what it takes to get it right and the impact of the NHS reforms on volunteers.
Commission on the Future of Health and Social Care in England infographicsThe King's Fund
With health and social care services facing unprecedented challenges, are the current arrangements fit for purpose?
Our new set of infographics considers how people's health and social care needs might change in the future, and looks at the facts and figures behind health and social care spending.
Beverly Alimo-Metcalfe, Chief Executive, Real World Group, discusses the relationship between governance and leadership at The King's Fund's Leadership Summit 2012.
Peter Littlejohns: Generating the right kind of clinical evidence and guidanceThe King's Fund
Peter Littlejohns, Clinical and Public Health Director, NICE, discusses how they are working to help patients and clinicians make choices about health care.
Havi Carel, Senior Lecturer in Philosophy at the University of the West of England, talks about her experiences of being a patient and draws on insights, ideas and techniques from philosophy to understand the experience of illness.
Annie Francis, Programme Director of the Neighbourhood Midwives initiative, looks at the qualities and characteristics midwives need and the challenges and barriers they face when trying to work in different ways.
Tricia McGregor, Joint Managing Director of Central Surrey Health, tells her story at the Creating employee-owned organisations in the NHS: engaging and empowering NHS staff conference held at The King's Fund.
1. Tydelig skille mellom kontekstuelle
annonser og redaksjonelt innhold
Jan Thoresen, #redaktør #klikk.no
@jthorese
2.
3. Presseetikken er umoden på nett,
gamle regler ikke overførbare
• Behandlingen i PFU oppklarer
– Bruk av kontekstuelle
annonser
– Plasseringen av
annonsene
– Samme annonsør og
kilde
– Riktig merking av
annonser
4. Alle anonser vi selger på
nett er kontekstuelle
• Kjønn, seksjon,
underseksjon, emneord,
søkeord, målretting,
remålretting.
• Rundt halvparten av
annonsene er solgt utenfor
huset av annonsenettverk.
• Både grafiske og
tekstannonser
• Tekstannonsene analyserer
teksten og finner annonser
som er booket å emner som
likner.
6. Pressetisk prinsipp
• Alltid teksten først,
så annonsen.
• Ikke mulig å bestille
artikler om
bestemte tema
• Vi må tåle at det
noen ganger er
samme annonsør og
kilde eller vinkling
7. Klagepunkt #1
• Påstand:
– Klikk.no kan ikke selge kontekstuelle annonser på
nett og fritas for ansvar når annonsør og kilde i
saken er den samme.
• Konklusjon PFU:
– Ikke kritikkverdig.
9. Kan man ha
annonser i
lesebanen?
• Toppen av artikkelen
på klikk.no inneholder
11 annonser.
• Seks ligger i lesebanen
• Fem ligger rundt
artikkelen
10. Klagepunkt #2
• Påstand:
– Annonsens plassering mellom ingressen og
teksten bryter ned det klare skillet mellom tekst
og annonse.
• Konklusjon PFU:
– Ikke kritikkverdig.
12. Klagepunkt #3
• Påstand:
– Annonsen som er merket med «Annonser fra
Google» er for dårlig merket
• Konklusjon PFU:
– Ikke kritikkverdig.
13. Klagepunkt #4
• Påstand: Kombinasjonen av annonsenes
plassering og utforming gjør at de ikke skiller
seg tilstrekkelig fra teksten
• Konklusjon PFU
– Brudd på god presseskikk