This document provides an overview of Nestle's business including their vision, mission, general environment, five forces model, SWOT analysis, business strategy, competitors, problems, solutions, stakeholders, and acquisition strategy. It discusses Nestle's aim to meet consumer needs with high quality foods. It also analyzes their strengths as a global leader, weaknesses in some markets, opportunities in health trends, and threats from competition. The document outlines Nestle's strategy of cost leadership and differentiation across product categories.
Nestlé is a large multinational food and beverage company founded in 1866 with approximately 254,000 employees operating in over 70 countries. Its vision is to meet consumer needs with high quality foods, and its mission is to provide safe, nutritious options that support health. Nestlé faces opportunities like growth in the US coffee market but also threats such as increasing competition and pressures for healthier products. It employs a matrix structure organized by both products and geographical regions. With a diverse product portfolio, Nestlé pursues integrated cost leadership and differentiation strategies.
Nestle is a large food and beverage company founded in 1867 that has grown through mergers and acquisitions. It implemented an ERP system from SAP in 2000 to standardize processes across subsidiaries. The implementation faced challenges from employee resistance and turnover. However, it resulted in cost savings, improved forecasting and data sharing between subsidiaries. Nestle also uses technologies like e-commerce and a transportation management system to further streamline operations and reduce costs.
Unilever is a British-Dutch multinational consumer goods company that owns over 700 brands. It has operations in 150 countries worldwide and is owned by Unilever NV and Unilever PLC. Unilever has a centralized organizational structure to support its diversified global operations in food, beverages, cleaning agents and personal care products. The company's corporate governance framework and five golden rules aim to align business goals with stakeholder interests through ethical practices and transparency.
This document provides an overview of Nestle, the largest food and beverage company in the world. It discusses Nestle's history and operations, including its 2000+ brands sold in 191 countries. Porter's Five Forces model is used to analyze threats of new entrants, bargaining powers of suppliers and buyers, threat of substitutes, and rivalry among competitors. A SWOT analysis identifies Nestle's strengths like its long history and R&D, weaknesses like lower consumer research, opportunities like expanding product lines, and threats like rising material prices. The Boston Consulting Group matrix shows where Nestle's products fall in terms of market share and growth. The document concludes with details on Nestle's social responsibility programs in nutrition, water, and
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
This document analyzes Porter's five forces for Nestle. It finds that the threat of new entrants is low due to Nestle's strong brand and market leadership. However, the threat of substitute goods is high because Nestle deals in common, daily use products and there is high competition. The bargaining power of suppliers is moderate as Nestle maintains high quality standards, and the bargaining power of customers is also moderate as they have options but Nestle differentiates on quality. Within the industry, competitive rivalry is strong as Nestle's main rivals are Danone and Kraft Foods, but Nestle leads through quality and innovation.
Nestlé is a large multinational food and beverage company founded in 1866 with approximately 254,000 employees operating in over 70 countries. Its vision is to meet consumer needs with high quality foods, and its mission is to provide safe, nutritious options that support health. Nestlé faces opportunities like growth in the US coffee market but also threats such as increasing competition and pressures for healthier products. It employs a matrix structure organized by both products and geographical regions. With a diverse product portfolio, Nestlé pursues integrated cost leadership and differentiation strategies.
Nestle is a large food and beverage company founded in 1867 that has grown through mergers and acquisitions. It implemented an ERP system from SAP in 2000 to standardize processes across subsidiaries. The implementation faced challenges from employee resistance and turnover. However, it resulted in cost savings, improved forecasting and data sharing between subsidiaries. Nestle also uses technologies like e-commerce and a transportation management system to further streamline operations and reduce costs.
Unilever is a British-Dutch multinational consumer goods company that owns over 700 brands. It has operations in 150 countries worldwide and is owned by Unilever NV and Unilever PLC. Unilever has a centralized organizational structure to support its diversified global operations in food, beverages, cleaning agents and personal care products. The company's corporate governance framework and five golden rules aim to align business goals with stakeholder interests through ethical practices and transparency.
This document provides an overview of Nestle, the largest food and beverage company in the world. It discusses Nestle's history and operations, including its 2000+ brands sold in 191 countries. Porter's Five Forces model is used to analyze threats of new entrants, bargaining powers of suppliers and buyers, threat of substitutes, and rivalry among competitors. A SWOT analysis identifies Nestle's strengths like its long history and R&D, weaknesses like lower consumer research, opportunities like expanding product lines, and threats like rising material prices. The Boston Consulting Group matrix shows where Nestle's products fall in terms of market share and growth. The document concludes with details on Nestle's social responsibility programs in nutrition, water, and
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
This document analyzes Porter's five forces for Nestle. It finds that the threat of new entrants is low due to Nestle's strong brand and market leadership. However, the threat of substitute goods is high because Nestle deals in common, daily use products and there is high competition. The bargaining power of suppliers is moderate as Nestle maintains high quality standards, and the bargaining power of customers is also moderate as they have options but Nestle differentiates on quality. Within the industry, competitive rivalry is strong as Nestle's main rivals are Danone and Kraft Foods, but Nestle leads through quality and innovation.
Nestlé is a global food and beverage company established in 1905 in Switzerland. It has grown significantly through acquisitions and innovation to offer products from morning to night including baby food, bottled water, cereal, chocolate and other confections. To continue growing, Nestlé focuses on emerging markets, health and wellness products, and out-of-home consumption. It aims to increase organic growth and profit margins through constant efficiency improvements and investments in research and development.
Planning strategy of Nestle with special reference to present scenarioVivek Tyagi
This document analyzes Nestle's strategic management processes. It discusses Nestle's industry, products, goals, and strategic objectives. Nestle aims to be the leading provider of nutrition, health and wellness worldwide. It plans numerous new product launches and strategic initiatives to increase market share and returns. The document evaluates how Nestle uses strategic planning, product differentiation, and business process reengineering to gain competitive advantage.
The document is a case study analysis of Nestle, the world's largest food and beverage company. It provides an overview of Nestle's history and operations, competitors, and analyzes the company using a SWOT analysis and Porter's Five Forces model. It discusses Nestle's strategic focus on health, sustainability, and innovation. The document recommends alternatives for Nestle to address issues, including focusing on product quality, marketing transparency, and foreign direct investment.
Nestle was founded in 1866 in Switzerland and began operations in India in 1912. It responded to India's call for local production by establishing its first Indian factory in 1961 in Moga, Punjab. Nestle has a vision of being the best and most trusted company for food, nutrition, health and wellness. It has a global presence with 8000 products across milk, nutrition, beverages, water and other categories. The company emphasizes corporate social responsibility and sustainability. It faces competition globally but also leverages its long history and brand strength.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
Channel & distribution system of nestle india ltdGopal Kumar
An In depth Study on Sales & Distribution Management practices at Nestle India Ltd. Finding were counter analysis,distribution system and order taking.Suggestion was to have an efficient distribution system according to the counters
Whole Foods Market is an organic and natural foods supermarket chain. As of 2009, it operated 289 stores across North America. While Whole Foods differentiates itself through its high-quality organic and natural products, it faces increasing competition in this space. To maintain its leadership position, the company's strategy focuses on expanding its store base internationally and introducing lower-priced store concepts while continuing to emphasize its strong brand and mission.
Business Strategy-I had to coach and work with 5 underclassman to come up with a business strategy to make $50 million in 4 years while leaving a minimal environmental footprint
This document provides information about Nestle, its products and distribution system in India. It discusses:
- Nestle was founded in 1867 and is now the world's largest food and beverage company.
- It employs 250,000 people globally and has operations in almost every country.
- In India, Nestle has various popular brands like Maggi, Nestea, KitKat and Milkmaid.
- It uses a decentralized distribution system with regional sales offices and distributors who supply retailers.
- The distribution channel involves manufacturers, C&F agents, distributors, super stockists, re-distributors and retailers to get products to customers. Target setting and incentives are used to motivate channel partners.
This document discusses PepsiCo India's sales management and distribution systems. It outlines PepsiCo's 16 brands in India and major competitors. It then describes PepsiCo's various beverage delivery channels and sales techniques. The document also discusses challenges, distribution operations through different systems like Direct Store Delivery and Broker Warehouse Distribution. It notes problems faced and provides recommendations around supply chain and logistics.
This document summarizes a study on supply chain management presented to Sir Sarfraz Rashid. It outlines the objectives of optimizing internal and external sourcing, maximizing firm revenue, and aligning processes with customer requirements. Benefits include balancing supply and demand, improving decision making, and learning about different supply chain policies. It then profiles the milk supply chains of Nestle, Olper's, and Haleeb Foods, comparing their logistics, warehouses, distribution networks, collection, processing, and customer relationship management. It finds that while costs vary depending on each company's systems, their milk processing and inventory management are similar. The document concludes with recommendations around resource utilization, technology, byproducts, suppliers, flexibility,
Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.
This document provides information about a marketing report submitted by a group of students. It includes the names and student IDs of the group members, the date of submission, and details about the company they selected to analyze - Nestle International Ltd. The main contents section lists the topics that will be covered in the report, such as the introduction, evolution, principles, brands and products, marketing strategy, and vision of Nestle.
The document summarizes Nestle's supply chain management for bottled water. It discusses Nestle's vision, mission, and history. It also outlines Nestle's procurement process, including demand and supply analysis, sourcing strategies, supplier selection, and management. The procurement cycle is explained in 8 steps from recognizing a need to closing the purchase order.
- Nestlé India is a subsidiary of Swiss company Nestlé S.A, established in 1961 in India.
- It has seven factories across India and produces brands like Nescafe, Maggi, KitKat and milk products.
- In 2009, it achieved 14.9% volume growth led by Maggi and new product launches.
- Its financials are strong with a market cap of Rs. 7 billion and revenue of Rs. 56.1 billion in 2009.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalized sales and operations planning (S&OP) KFC case study by Elizbe Rohde.
Presented at the 37th Annual SAPICS Conference and exhibition for supply chain professionals, held at Sun City Hotel and Casino, South Africa on 1 June.
The document provides an overview of McDonald's strategic management from 1955 to the present. It discusses key leaders and their contributions, such as Ray Kroc establishing the self-service and quick-service model in the 1950s. It also outlines challenges McDonald's faced, such as health concerns in the late 1990s/early 2000s. The document further analyzes McDonald's external environment, industry competitiveness, internal factors and provides a SWOT analysis. It concludes with strategies around vision, mission, operations, marketing, human resources, and more.
Calling out to Spirulina Growers- Join Spirulina.NetworkDitsa Keren
Spirulina.Network is a global community of spirulina growers, working together to promote the use of spirulina across multiple industry sectors by raising awareness and providing business opportunities.
1. Nestle's vision is to meet consumer needs everyday by marketing high quality foods, while their mission is to provide safe, nutritious foods that meet health needs and preferences.
2. Nestle conducts business globally and uses the latest technology in R&D to develop new products and improve quality. It aims to be a truly global food company.
3. Nestle has strengths in its long history of success, global scale of operations, innovation leadership, and strong brand, but faces threats from competition and some market maturity.
Nestlé is a 186-year-old Swiss food and beverage company with operations in almost every country worldwide. It has over 247,000 employees and annual turnover of 92.18 billion. Nestlé's vision is to use research to create better foods that improve people's lives, and its mission is to provide high-quality foods throughout the day globally. The company focuses on nutrition, health, wellness, and sustainable financial performance. Major competitors include Unilever, Mars, and Britannia. Paul Bulcke has served as Nestlé's CEO since 2008.
Nestlé is a global food and beverage company established in 1905 in Switzerland. It has grown significantly through acquisitions and innovation to offer products from morning to night including baby food, bottled water, cereal, chocolate and other confections. To continue growing, Nestlé focuses on emerging markets, health and wellness products, and out-of-home consumption. It aims to increase organic growth and profit margins through constant efficiency improvements and investments in research and development.
Planning strategy of Nestle with special reference to present scenarioVivek Tyagi
This document analyzes Nestle's strategic management processes. It discusses Nestle's industry, products, goals, and strategic objectives. Nestle aims to be the leading provider of nutrition, health and wellness worldwide. It plans numerous new product launches and strategic initiatives to increase market share and returns. The document evaluates how Nestle uses strategic planning, product differentiation, and business process reengineering to gain competitive advantage.
The document is a case study analysis of Nestle, the world's largest food and beverage company. It provides an overview of Nestle's history and operations, competitors, and analyzes the company using a SWOT analysis and Porter's Five Forces model. It discusses Nestle's strategic focus on health, sustainability, and innovation. The document recommends alternatives for Nestle to address issues, including focusing on product quality, marketing transparency, and foreign direct investment.
Nestle was founded in 1866 in Switzerland and began operations in India in 1912. It responded to India's call for local production by establishing its first Indian factory in 1961 in Moga, Punjab. Nestle has a vision of being the best and most trusted company for food, nutrition, health and wellness. It has a global presence with 8000 products across milk, nutrition, beverages, water and other categories. The company emphasizes corporate social responsibility and sustainability. It faces competition globally but also leverages its long history and brand strength.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
Channel & distribution system of nestle india ltdGopal Kumar
An In depth Study on Sales & Distribution Management practices at Nestle India Ltd. Finding were counter analysis,distribution system and order taking.Suggestion was to have an efficient distribution system according to the counters
Whole Foods Market is an organic and natural foods supermarket chain. As of 2009, it operated 289 stores across North America. While Whole Foods differentiates itself through its high-quality organic and natural products, it faces increasing competition in this space. To maintain its leadership position, the company's strategy focuses on expanding its store base internationally and introducing lower-priced store concepts while continuing to emphasize its strong brand and mission.
Business Strategy-I had to coach and work with 5 underclassman to come up with a business strategy to make $50 million in 4 years while leaving a minimal environmental footprint
This document provides information about Nestle, its products and distribution system in India. It discusses:
- Nestle was founded in 1867 and is now the world's largest food and beverage company.
- It employs 250,000 people globally and has operations in almost every country.
- In India, Nestle has various popular brands like Maggi, Nestea, KitKat and Milkmaid.
- It uses a decentralized distribution system with regional sales offices and distributors who supply retailers.
- The distribution channel involves manufacturers, C&F agents, distributors, super stockists, re-distributors and retailers to get products to customers. Target setting and incentives are used to motivate channel partners.
This document discusses PepsiCo India's sales management and distribution systems. It outlines PepsiCo's 16 brands in India and major competitors. It then describes PepsiCo's various beverage delivery channels and sales techniques. The document also discusses challenges, distribution operations through different systems like Direct Store Delivery and Broker Warehouse Distribution. It notes problems faced and provides recommendations around supply chain and logistics.
This document summarizes a study on supply chain management presented to Sir Sarfraz Rashid. It outlines the objectives of optimizing internal and external sourcing, maximizing firm revenue, and aligning processes with customer requirements. Benefits include balancing supply and demand, improving decision making, and learning about different supply chain policies. It then profiles the milk supply chains of Nestle, Olper's, and Haleeb Foods, comparing their logistics, warehouses, distribution networks, collection, processing, and customer relationship management. It finds that while costs vary depending on each company's systems, their milk processing and inventory management are similar. The document concludes with recommendations around resource utilization, technology, byproducts, suppliers, flexibility,
Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.
This document provides information about a marketing report submitted by a group of students. It includes the names and student IDs of the group members, the date of submission, and details about the company they selected to analyze - Nestle International Ltd. The main contents section lists the topics that will be covered in the report, such as the introduction, evolution, principles, brands and products, marketing strategy, and vision of Nestle.
The document summarizes Nestle's supply chain management for bottled water. It discusses Nestle's vision, mission, and history. It also outlines Nestle's procurement process, including demand and supply analysis, sourcing strategies, supplier selection, and management. The procurement cycle is explained in 8 steps from recognizing a need to closing the purchase order.
- Nestlé India is a subsidiary of Swiss company Nestlé S.A, established in 1961 in India.
- It has seven factories across India and produces brands like Nescafe, Maggi, KitKat and milk products.
- In 2009, it achieved 14.9% volume growth led by Maggi and new product launches.
- Its financials are strong with a market cap of Rs. 7 billion and revenue of Rs. 56.1 billion in 2009.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalized sales and operations planning (S&OP) KFC case study by Elizbe Rohde.
Presented at the 37th Annual SAPICS Conference and exhibition for supply chain professionals, held at Sun City Hotel and Casino, South Africa on 1 June.
The document provides an overview of McDonald's strategic management from 1955 to the present. It discusses key leaders and their contributions, such as Ray Kroc establishing the self-service and quick-service model in the 1950s. It also outlines challenges McDonald's faced, such as health concerns in the late 1990s/early 2000s. The document further analyzes McDonald's external environment, industry competitiveness, internal factors and provides a SWOT analysis. It concludes with strategies around vision, mission, operations, marketing, human resources, and more.
Calling out to Spirulina Growers- Join Spirulina.NetworkDitsa Keren
Spirulina.Network is a global community of spirulina growers, working together to promote the use of spirulina across multiple industry sectors by raising awareness and providing business opportunities.
1. Nestle's vision is to meet consumer needs everyday by marketing high quality foods, while their mission is to provide safe, nutritious foods that meet health needs and preferences.
2. Nestle conducts business globally and uses the latest technology in R&D to develop new products and improve quality. It aims to be a truly global food company.
3. Nestle has strengths in its long history of success, global scale of operations, innovation leadership, and strong brand, but faces threats from competition and some market maturity.
Nestlé is a 186-year-old Swiss food and beverage company with operations in almost every country worldwide. It has over 247,000 employees and annual turnover of 92.18 billion. Nestlé's vision is to use research to create better foods that improve people's lives, and its mission is to provide high-quality foods throughout the day globally. The company focuses on nutrition, health, wellness, and sustainable financial performance. Major competitors include Unilever, Mars, and Britannia. Paul Bulcke has served as Nestlé's CEO since 2008.
1. Nestlé is a global food and beverage company founded in 1867 that operates in over 70 countries and employs 254,000 people.
2. The company's four-part business strategy focuses on growing existing businesses, developing new businesses, operational efficiency, and reducing costs.
3. A SWOT analysis identifies Nestlé's strengths as its strong brand name, experience, and consumer insights, while weaknesses include some product positioning and managing subsidiaries. Opportunities include emerging market growth while threats include competitors.
The document summarizes the business case for a strategic alliance between Nestle and General Mills to expand their Yoplait yogurt brand internationally. Nestle and General Mills have complementary capabilities that could benefit an alliance - Nestle has global marketing and distribution expertise while General Mills has yogurt production capabilities. Both companies are large market leaders that could mutually benefit from the alliance and international expansion of the Yoplait brand. The document reviews the company profiles, strategies, financials and brands of Nestle and General Mills to assess their suitability and strategic fit as potential alliance partners.
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
The document provides information about Whole Foods Market, the largest supermarket chain specializing in organic foods. It discusses Whole Foods' industry definition, activities, drivers, performance metrics, business locations, barriers to entry, competitors, introduction, SWOT analysis, values, competitive strategies, corporate and store structure, recruitment, training, development, performance management, team control, compensation, on-site HR, and succession planning.
Despite performing well & being a market leader in almost all segments viz. beverages, food, milk, noodles and culinary products in India, the company is yet to display the same growth success in confectionery segment. The report provides inclusive and in-depth analysis of the scopes and challenges for Nestle India and is going to analyze the major industry drivers, along with the challenges hindering the growth of the company in this booming industry
Mornut Presentation - A case to produce nuts milkvythaong212
This presentation provides an overview of Mornut, a Vietnamese non-dairy company. It discusses Mornut's mission, vision and values, as well as an external environmental analysis, internal resources assessment, and business strategy. Key points include:
Mornut aims to be a passionate supporter of local farmers and bring healthy, non-dairy products globally. Its external analysis finds opportunities in growing demand but also strong competition. Internally, it has strengths in quality ingredients but weaknesses in brand awareness. Its business strategy is to focus on building a healthy lifestyle community and positioning its nuts milks as daily necessities through quality and marketing.
The document is a case study analysis of Nestle, the world's largest food and beverage company. It provides an overview of Nestle's history and operations, competitors, and analyzes the company using a SWOT analysis and Porter's Five Forces model. It discusses Nestle's strategic focus on health, sustainability, and innovation. The document recommends alternatives for Nestle to address issues, including focusing on product quality, marketing transparency, and foreign direct investment. The best solution is to meet consumer expectations through consistent quality products, improved marketing and public relations, and involvement in charitable initiatives.
The document provides information about Nestle, including its group members, products, factories, strategic approach, SWOT analysis, and suggestions. It summarizes that Nestle is the world's largest food company, operating in over 80 countries with over 500 factories. It discusses Nestle's mission, cultural web analysis using symbols, stories, and power structures, and Porter's five forces analysis of the competitive environment in the food industry. The SWOT analysis identifies Nestle's strengths in brand image, marketing, and distribution but weaknesses in higher prices. Opportunities include expanding product lines and transitioning to health and wellness, while threats include price fluctuations, competition, and legal issues.
Nestlé is one of the world's largest food and beverage companies founded in 1866 in Switzerland. It produces a wide range of products from baby food to beverages to snacks. Nestlé employs over 340,000 people worldwide and had sales of over $92 billion in 2012. While Nestlé has strong brand recognition and distribution channels, it also faces threats from trends toward healthy eating and private label brands. The company aims to provide consumers with nutritious choices through extensive research and new product development.
This document provides an overview of Nestlé, the largest food company in the world. It discusses Nestlé's industry analysis, products, corporate culture, strategy, organizational structure, and challenges. Nestlé operates in the food processing industry, producing packaged foods with extended shelf lives. It focuses on health, nutrition and wellness, and differentiates its products through quality and innovation. The company culture emphasizes flexibility, creativity, and responsiveness to markets. Nestlé's corporate strategy involves product differentiation, acquisitions, and creating shared value. It faces challenges around flexibility as a large company, supplier issues, and maintaining a positive public image.
Nestle's internal factors were analyzed using an IFE matrix. Key strengths included its strong brand image, socially responsible reputation, and increased profits and export sales in 2009. Weaknesses included a lack of awareness among target markets and low promotional activities. The IFE matrix score was 2.99 out of 4, indicating Nestle has more internal strengths than weaknesses.
The financial ratios for Nestle in 2009 were also compared to industry averages. Nestle had higher liquidity, activity, and profitability ratios but also higher solvency and debt ratios compared to industry averages.
Yes, this decentralized strategy was very appropriate for Nestle's business model. Nestle operates in almost every country in the world, so allowing local management teams to understand local customer needs and adapt products accordingly helped Nestle achieve huge success globally. A centralized, "one-size-fits-all" approach would not have worked given the diverse markets Nestle operates in. The decentralized strategy empowered local teams while still benefiting from Nestle's global scale and brand.
nestle International business management slidesaqsaz
The document provides information about Nestle, a Swiss multinational food and drink processing conglomerate. It details that Nestle was founded in 1866 by Henri Nestle and has grown to be the largest food company in the world, present in 191 countries with 447 factories and 339,000 employees. The document also summarizes Nestle's operations, products, strategies, history of growth, and controversies.
The document provides an agenda and introduction for a strategic analysis of Procter & Gamble (P&G). It outlines P&G's history, founders, products, revenues, competitors and strategic direction including vision, mission and objectives. External and internal environmental analyses are conducted including opportunities/threats and strengths/weaknesses. Current strategic performance is evaluated through financial ratios showing improved liquidity and returns.
Nestle is the world's largest food and beverage company founded in 1867. It has over 250,000 employees operating in over 70 countries worldwide. Nestle has a wide portfolio of brands across product categories like coffee, chocolate, bottled water and packaged foods. The company focuses on sustainability, quality and creating long term value for its stakeholders. Nestle utilizes benchmarking to continuously improve its operations and match industry best practices.
This document summarizes a marketing project for the relaunch of Nestle Yelly, a yogurt with a layer of jelly. It includes the following key points:
1. Nestle aims to relaunch Yelly with modifications after its initial failure, targeting health-conscious consumers looking for taste.
2. The product will be available in strawberry, pineapple, and frozen yogurt flavors with fruit chunks and a jelly layer. It will be packaged in recyclable plastic cups and sold at grocery stores and supermarkets.
3. A marketing mix is proposed, including competitive pricing, advertising, and selective distribution. Sales and expenses are budgeted, with a break-even analysis conducted. Controls like quality
Similar to 17495022 nestle-business-presentation (20)
2. CONTENT
• Vision & Mission
• General environment
• 5 forces model
• SWOT
• Business strategy
• Competitors
• Problems and Solution
• Stake holders
• Acquisition Strategy
• Organizational Structure
• Strategic Leadership
• Strategic Entrepreneurship
3. Vision
“Nestlé's aim is to meet the various needs
of the consumer everyday by marketing
and selling foods of a consistently high
quality.”
4. Mission
“We strive to bring consumers foods that
are safe, of high quality and provide
optimal nutrient to meet physiological
needs. Nestle helps provide selections for
all individual taste and lifestyle
preferences.”
5. General environment
• Demographic trends:
- Nearly all age from young to old people.
- All six continents (customers)
• Economic trends:
- Most countries all over the world are
affected by the global economic crisis.
6. General environment
• Political/Legal trends:
- More countries join WTO: allow more
free trade across the nations
• Sociocultural trends:
- The world people care more about their
health, especially with foods and
beverages.
7. General environment
• Technological trends:
- Use most of latest technology( in researching,
producing…)
- Try to find new way of create new product
- Improve the quality of products.
• Global trends:
- Improve operational efficiency by integrating
the company’s businesses on a global scale.
- “We’re now transitioning to become a
genuinely global food company, to behave as
one”
8. Five forces model
New entrants Substitute products
• Multinational • Diversity products
companies • Confectionery,
• More companies instant foods
joint in domestic • Not many firms
market focus on pet foods
• High pressure • Average pressure
9. Five forces model
Suppliers Buyers
• Sign contracts with • Variety demands
farmers • Different tastes
• Stable suppliers • Need to attract
• Trust to the big firm customers
• Low pressure • High pressure
10. SWOT analysis
• Strengths:
- Very long history (over 140 years)
- Operated factories in 77 countries (all six continents), a
truly global company.
- Considered the innovation leader in the global food and
nutrition sector(3500 scientist in company R&D network)
- Low cost operators (beat the competition by producing
low cost products, edging ahead with low operating
costs)
- Offering thousands of local products.
- Have a great CEO, Peter Brabeck, and a very strong
workforces.
11. SWOT analysis
• Weaknesses:
- Not as successful as they thought they
would be in some market (i.e. France)
- Some of their product were positioned as
too scientific, and consumers didn’t quite
understand (i.e. LC-1 was a food and not
a drug)
12. SWOT analysis
• Opportunities:
- Well-known company and strong brandname
- Health-based products are becoming more
popular in the world, including in the United
States
- Ranked first in nearly all the product
segments in which it operated (market leader)
- Unaffected by current economic conditions
(its share of the UK confectionery market rise to
15.6 per cent with a 0.5 per cent growth this
year)
13. SWOT analysis
• Threats:
- Some markets they are entering are
already mature
- Global competitors.
- There are intense competitions in the
United States, especially yogurt market
(General Mills)
14. Business-level strategy
• Nestlé business-level strategy is
integrated cost leadership/differentiation
- Wide range of products (over 20
categories: coffee, milk, mineral water, pet
foods, cereals…)
- Low cost operators.
15. Competitors
• Many competitors
• The same qualities
• The same prices
• Unilever, Kraft, Master foods…
• High pressure
16. Problem
• High market share
• Low growth
• Competitive pressure
• Want to expand
• Don’t have enough resources
18. PROBLEMS TO NESTLE
• Storm of Melamine in 2008
+ Melamine: increasing high protein
affectedly
=> kidney stone, cancer
• Relate with Nestle ???
19. • 2/10/2008 : Finding Melamine in Nestle
powdered milk at Taiwan
=> 6 kinds of Nestle milk products :
having Melamine poisoned chemical
substance ( little percent)
• Nestle in Switzerland :force to take back
baby milk products in France, Spain, Italy
20. However
• 42 Nestle samples tested in Measured
Quality Standard Technique Center: No
Melamine
• Nestle products at Vietnam or imported
from America, Europe, New Zealand,
absolutely not from China
21. Stakeholders
• Shareholders: • Business partners:
profits long-term, trusted
• Employees: stable relationships
job, promotion • Local environment:
• Consumers: high need Nestle has
quality products, responsibilities
reasonable price
22. Acquisition Strategy
• 90’s year: Baby product’s of Nestle were
not concerned
• 1998: Peter Brabeck became Director
=> Begin biggest A&M cases:
+ Drerer’s Grand ice-cream Company
+ Rlaston Purina- Pet food biggest North-
American : 11 billion USD
24. The most successful A&M
• Buy Gerber, Baby food brand name from
Novartis corporation : 5.5 billion $
=> No.1 in Baby food largest market,
America.
----->
25. Not only buy but sell
• Selling the Milk manufacturing Industry in
BaVi to Anco Company ( during 1 year)
• Are they right when selling ???
+ The truth : spend money to focus on
different field
Invest 4 million$ ( maybe money from
selling Milk industry 1 year) to Maggi
produce industry
26. Organizational Structure
National Sales Manager
Zonal Sales Manager
Regional Sales Manager
Customer Service System Support Event Management
Manager Area Managers Executive
Customer Service Territory in- System support
Officer charge Officers
Event Chiller
Sales Associates Management Technician
Officer
DSR Loader
27. Strategic Leadership
• To force the businesses to become more
efficient.
• To create a regional manufacturing
network.
• To integrate the company’s business on a
global scale.
• To reduce marketing expenditures by
exploiting the synergies between brands.
29. Develop R&D network
• >3,500 scientists work on improving
existing products and creating tomorrow’s
nourishments
• Two thirds of company’s R&D activities
are dedicated to renovating existing
products, the remaining third is reserved
for radical product innovations.
• Improve on operational level
• A number of organizational changes.
30. Acquisition
• Reaching a critical mass in terms of market
share
+ the acquisition of Dreyer’s
+ the acquisition of Ralson Purina
+ the acquisition of Jenny Craig
• Gain expert knowledge for further expansion into
new product segments.
+ Life Ventures fund
+ The Nestle Growth fund