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from Deah Curry PhD, CPC therapist & client attraction coach www.TheNoHypeMentor.com 17 Tips for  Writing Strong  Client Attracting  PT ‘Profiles ’ Click or push space bar  if slide doesn’t advance fast enough for you Home  Find a Therapist  Topics  Tests  Magazine  Psych Basics  Blogs  Diagnosis Dictionary
Quick Summary:   10 Things to Be Sure to Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ignore the prompts when you can ,[object Object],[object Object],[object Object]
Write in the 2 nd  and 1 st  person  (you, and I) ,[object Object],[object Object],[object Object],[object Object]
Speaking directly to  your prospective ideal client ,[object Object],[object Object],[object Object],[object Object]
Be direct and concrete about the central problem they are concerned about ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use words that specify emotions clients feel  in words they use in talking with friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Name how the client is likely feeling  and what they emotionally want ,[object Object],[object Object],[object Object],[object Object]
Describe what the client is likely experiencing,  from their perspective ,[object Object],[object Object],[object Object],[object Object]
Keep the focus 80% on them,  and 20% on how you can help ,[object Object],[object Object],[object Object],[object Object]
Use your 20% to mention your  unique selling points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End with a call to action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7 Things to NOT Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t try to attract different niches  with the same profile ,[object Object],[object Object],[object Object]
Don’t use professional jargon ,[object Object],[object Object],[object Object]
Don’t try to appeal to intellect ,[object Object],[object Object],[object Object]
Don’t list your goals for their therapy ,[object Object],[object Object],[object Object]
Don’t write in the impersonal 3 rd  person  as if you don’t know yourself ,[object Object],[object Object],[object Object]
Don’t list or try to explain  the techniques  and processes you use ,[object Object],[object Object],[object Object]
Don’t focus on your professional experience and credentials ,[object Object],[object Object],[object Object]
Thanks for watching Are you a counselor in private practice struggling to make your business thrive? Feel like self-promotion is sleazy, discouraging, or scary? Want a proven, step by step action plan & expert coach? You CAN spend less time at marketing, save more money,  get more clients ~ Find out how! Email DrDeah at DeahCurry.net for a  20 minute no-cost consult  to share your marketing struggles, ask key questions,  and talk about solutions. Presentation © 2010 by Deah Curry PhD, CPC www.TheNoHypeMentor.com All rights reserved in all media  No reproduction or circulation without permission

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17 Tips for PT Profiles

  • 1. from Deah Curry PhD, CPC therapist & client attraction coach www.TheNoHypeMentor.com 17 Tips for Writing Strong Client Attracting PT ‘Profiles ’ Click or push space bar if slide doesn’t advance fast enough for you Home Find a Therapist Topics Tests Magazine Psych Basics Blogs Diagnosis Dictionary
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  • 21. Thanks for watching Are you a counselor in private practice struggling to make your business thrive? Feel like self-promotion is sleazy, discouraging, or scary? Want a proven, step by step action plan & expert coach? You CAN spend less time at marketing, save more money, get more clients ~ Find out how! Email DrDeah at DeahCurry.net for a 20 minute no-cost consult to share your marketing struggles, ask key questions, and talk about solutions. Presentation © 2010 by Deah Curry PhD, CPC www.TheNoHypeMentor.com All rights reserved in all media No reproduction or circulation without permission