Innovation Showcase: Hugo Fiennes, CEO/Co-Founder, Electric Imp

2. The
world
is
(o-en)
broken,
inefficient
and
insecure

3. The
world
is
(o-en)
broken,
inefficient
and
insecure

4. The
world
is
(o-en)
broken,
inefficient
and
insecure

5. The
world
is
(o-en)
broken,
inefficient
and
insecure

6. The
world
is
(o-en)
broken,
inefficient
and
insecure

7. The
internet
knows
“things”
about
the
world,
and
wants
to
help

8. The
internet
knows
“things”
about
the
world,
and
wants
to
help
?

9. The
internet
knows
“things”
about
the
world,
and
wants
to
help
?

10. The
internet
knows
“things”
about
the
world,
and
wants
to
help

11. The
internet
knows
“things”
about
the
world,
and
wants
to
help
?

12. Why
isn’t
everything
already
connected?

13. Why
isn’t
everything
already
connected?
Skills
needed
to
build
things
Product
ideas
Customer
knowledge
Market
research
Industrial
design
Physical
design
Hardware
design
Embedded
so-ware
Manufacturing
operaIons
MarkeIng
Sales
etc
!

14. Why
isn’t
everything
already
connected?
Skills
needed
to
build
things
Skills
needed
to
connect
things
Product
ideas
Customer
knowledge
Market
research
Industrial
design
Physical
design
Hardware
design
Embedded
so-ware
Manufacturing
operaIons
MarkeIng
Sales
etc
Antenna
design
RF
engineering
RF
approvals
Network-­‐centric
OS
design
Protocol
design
Physical
security
Network
security
Server
so-ware
Scalability
Cloud
operaIons
Device
management
Ongoing
security
&
support
etc
!

15. Fixing
things
with
connecIvity
hTp://xkcd.com/927/

16. Fixing
things
with
connecIvity
hTp://xkcd.com/927/
BECAUSE IT WORKS, YEAH?

17. Electric
Imp:
the
plaorm
to
build
secure,
capable
and
scalable
products
with
Cloud
Side
Virtual
Machines
Device
Virtual
Machines
Hardware
§ Scalable
§ Always
on
§ Instant
updates
§ REST
APIs
§ HTTP
endpoint
per
VM
§ App/OS
isolaIon
§ Power
management
§ Simple
hardware
APIs
§ Instant
updates
§ Security
as
a
service
§ Hardware
independence

18. BlinkUpTM:
As
easy
as
it
looks
1
2
3
4
select
a
wifi
network
enter
the
wifi
pw,
press
send
BlinkUp
hold
the
screen
to
the
sensor
during
BlinkUp
your
device
is
now
securely
connected
4G
8.00AM
network
home
password
********
Send
BlinkUp
café
me
café
me
4G
8.00AM
Connect
an
Imp
home
work
other
network
>
>
>