Want to start your interactive content strategy? Check out these seven types that will help you get there. Interactive content is easier than you think!

1. Types of interactive
content to get
you started
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2. From stand-alone microsites, engaging
quizzes or calculators embedded on a web
page to polls and custom made content,
there are many different interactive content
types. Even those are only the tip of the
iceberg in terms of what’s possible with
interactive content and a little imagination.

3. Now before we dig in, let’s review our
definition of interactive content. Interactive
content is anything that requires the viewer to
actively participate and interact with the
content before seeing the entirety of the
marketing message. Let’s explore 7 interactive
content types you can leverage today!

4. INFOGRAPHICS
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5. Interactive infographics take a popular visual
format and add a layer of interactivity that
draws the viewer in to participate with your
message. They often give readers the ability
to navigate information however they
choose, utilizing sliders, pop outs, and other
elements to keep the reader engaged.

6. Google’s Interactive Infographic

7. Google created an awesome interactive
infographic to explain how their search
algorithm works. The fun interactive content
style makes their information accessible,
even to the most computer un-savvy of
readers.
Check it out.

8. QUIZZES
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9. Interactive quizzes are one of the easiest
ways to capture audience attention, build
brand loyalty and drive conversion. Who
else can remember those “about me”
quizzes from the early days of forums?!
Since the dawn of the internet, quizzes have
been used to invite readers to participate
with some set of information.

10. BuzzFeed Quizzes

11. To understand the popularity of quizzes, one
need not look further than Buzzfeed!
Nowadays, Buzzfeed quizzes dominate social
media timelines, with topics ranging from
politics, celebrities, pop culture and more.
Check it out.

12. VIDEO
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13. Interactive video allows the viewer to control how
a story is presented, turning a typically passive
experience into an active one designed to capture
more attention. By creating a “choose your own
adventure” feel, interactive video allows the viewer
to create their own path to knowledge by giving
them the power to choose what aspects of your
message are most intriguing to them.

14. British Airways Chose Your Own Adventure Videos

15. British Airways used several Youtube
videos linked together with annotations to
create a “choose your own adventure” style
campaign that garnered great success. By
allowing viewers to navigate the series of
video however they chose, British Airways
drove conversions and increased brand loyalty.
Check it out.

16. MICROSITES
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17. Interactive microsites are stand-alone, short-
term webpages that captivate reader attention
and engage viewers as part of a marketing
initiative. Microsites give you the flexibility to
create an endless number of interactive
experiences for your target audience. You’re
only limited by your imagination!

18. Cracker Jacks’ Interactive Microsite

19. This interactive microsite created by Cracker
Jacks gave the viewer the digital equivalent of
rooting through a bag of popcorn for the
nostalgic prizes the brand is so famous for. By
thinking outside the box, Cracker Jacks was able
to carry their brand persona over into a digital
interactive form that enhanced brand loyalty.
Check it out.

20. WHITEPAPERS
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21. Interactive white papers take a staple of B2B
marketing and update them into a format fit for
today’s digital world. Adding a layer of
interactivity to your white papers creates an
experience that is significantly more dynamic
and engaging. Why should B2C marketers
have all the fun when it comes to interactivity?!

22. Arcserve’s Interactive Whitepaper

23. Arcserve created an interactive white
paper with animations and clickable interactive
elements. These interactive additions allow a
company to qualify buyers or leads while
providing value in the form of information.
Check it out.

24. TIMELINES
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25. Interactive timelines are a great way to
disseminate tons of information quickly, without
bogging the viewer down. By providing links to
external sources or relevant internal site pages,
you give power to the reader to research only
the information that is pertinent to them,
without requiring them to dig around through
mountains of text.

26. Google Chrome’s Interactive Timeline

27. The Google Chrome team created an interactive
timeline that breaks down the history of web
browsers, starting from their inception and
moving forward to the current day landscape.
As opposed to a text article containing the
same information, a timeline is a streamlined
approach that allows users to navigate 21 years
of internet history on a single page.
Check it out.

28. REVEAL
MARKETING
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29. Interactive reveal experiences require the
recipients of a message to perform an action in
order to uncover a hidden message. These
type of experiences take advantage of
psychological principles such as Curiosity or
the Fear of Missing Out, which drive readers to
interact with your messages while ensuring the
information you serve up is remembered.

30. Need/Want’s Reveal Marketing Campaign

31. Need/Want recently ran a summer sale, offering
a special promo revealed in a first email with a
follow-up email 3 days later, before the end of
the promotion. Using reveal marketing with their
email blast raised their click-through rate by 4
times!
Check it out.

32. No matter what kind of interactive content types you choose to
integrate into your next campaign, your readers will be enticed
to act and follow your CTA. Dynamic, interactive content drives
conversions while providing entertainment for your readers.
The type of interactive content you choose to include in your
campaigns is limited only by your imagination. As these
examples prove, you can add a layer of interactivity to almost
any kind of campaign!
Want learn more about interactive content? Check out our course Interactive Content 101