This document discusses trends in digital media consumption. It notes that time spent on digital activities like video, audio and reading is increasing as devices converge. While video remains dominant at nearly 6 hours per day, audio consumption is rising due to multitasking. It also discusses how online celebrities on YouTube now have more influence than traditional celebrities among teens. While digital music streaming is growing, overall music sales are declining, but live music revenue is increasing. The document also mentions that funding thresholds in digital media are rising, making it harder for companies to get subsequent funding rounds.

1. Digital Media
January 2016

2. Time spent on digital activities is increasing
As smartphones, tablets, computers and televisions converge and become
omnipresent, digital entertainment– either in the form of video, audio or the written
word – is accessed at all times in all environments, which can therefore be scaled
more easily and is valued higher.
Source: http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

3. Consumers are spending more time with audio driven
by multitasking
Source: http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

4. But video is still dominant
At an average of nearly 6 hours of viewing time per day, video is the most popular
form of media entertainment and digital video is eating away at traditional TV
Source: http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

5. The next generation of celebrities isn’t coming from
Hollywood
Web videos is driven by native creators producing short content that reaches a
massive audience and grows overall media consumption. Because of that, YouTube
stars are demonstrating more influence than ever even when compared with
mainstream household names. 8 of the top 10 most influential celebrities among
teens are now commanded by YouTube creators
Online Star
Hollywood / Pop Star
Source: https://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/?mc_cid=f1667117aa&mc_eid=d52c6f12c2

6. Consumers are buying less music, streaming isn’t
making up for lost sales, but live music is on the rise
Digital recorded music revenue has already overtaken physical sales but overall
sales is in decline. Falls in global total recorded music revenue will continue to 2019,
albeit at a slowing pace. By comparison,global total live music revenue will rise at a
rate that will just about compensate for recorded music losses, boosting total music
revenue to a 0.8% CAGR over the forecast period.
Source: PWC

7. Competition is fierce for funding
The metrics threshold required to attract funding in digital media are becoming
higher; thus it is difficult for companies to get their second round of funding, but
those that do are of higher quality due to the competition
Source: CB Insights