Everything has to be made out of something. What is the best material for a given application? How can designers know what material properties to use in a simulation? How does processing influence a material’s performance? How can failure analysis provide insights for better designs? Materials expertise can inform decision-making at all stages of the product development cycle. How can materials engineers best support the needs of their organizations? How can organizations get the best value from their materials engineers? This discussion will focus on how materials engineering can provide a key supporting role in design and analysis, simulation, testing, production, and process optimization.