Slides from the Salesforce London Marketer (Marketing Cloud) Community Group from the meeting on the 14th Jan '21. The topic this month was the new B2C Solution Architect Certification that focuses on how to combine Service Cloud, Marketing Cloud and Commerce Cloud to deliver a considered B2C solution, presented by Doug Midgely.

1. Salesforce Marketer
Group (MC) London
14th Jan 2020, 6pm BST
2021 Welcome & B2C Solution Architect

2. Jimson Lee
CloudAnalysts
@SalesforceJim
Kerry Townsend
AmberStar Consulting
@KerryTownsend

3. Agenda
● Welcome
● Announcements
● Dreamforce To You & DreamTX Highlights
● NEW B2C Solution Architect
● Q&A/Discussion
● Wrap Up

4. Upcoming Meetups
● London Marketers (MC) Group - 11th Feb
11th Feb sfdc.co/Jan21NewFeatureOverview
● London Admins - 21st Jan
● London Devs - 20th Jan

5. 19 March 2021
www.londonscalling.net
@LDNsCall
Save the Date!

6. Dreamforce To You Highlights

7. Dreamforce 2020 (60 sec update)
Dreamforce to You 2020 Keynote
Wednesday, December 2, 6:00 p.m. GMT
Summary:
Customer 360 Audiences & Slack
The Primary demos: US State of Rhode Island, Bentley, AT&T
https://www.salesforce.com/dreamforce/

8. Key Marketing Sessions
https://www.salesforce.com/dreamforce/trail-maps/
Marketing Cloud Innovation and Releases
Create Holistic Email Programs to Enhance Engagement
Ethics of Marketing Personalization
http://salesforce.com/EthicalAndHumaneUse
The Future of Marketing
How the CDP Helps Marketers to Engage Everywhere
How Measurement Innovation Drives Marketing Agility

9. Key Marketing Sessions
Innovations in 2020
● Customer 360 Audiences in Oct
● Interaction Studio Powered by
Einstein
● Pardot Premium
● Interactive Email incl Form Block
● Einstein Enhancements
What’s Coming…
● Datorama Reports in Marketing
Cloud
● Customer 360 Audiences
enhancements
● AMP into Email
● Chat Messaging for WhatsApp
(Install App)
● TotalConnect - Datorama
Innovations and Releases

11. B2C Solution Architect

12. Main Talk: New B2C Solution Architect
In this session Doug will:
● Background & Process of creating the cert
● Target Audience
● Prerequisites
● Content
● Q&A
Doug Midgley

13. B2C Solution Architect Trailhead
Exam Guide
https://trailhead.salesforce.c
om/credentials/b2csolutiona
rchitect

14. B2C Solution Architect Resources
Non-Partners
A lot of content is available
https://trailhead.salesforce.com/en/help?artic
le=Partner-Learning-Camp-B2C-Solution-Archi
tect-Courses
https://trailhead.salesforce.com/en/search?ke
ywords=abraham+lloyd
Partners
The Learning Path via the
Partner Learning Camp