New Top Level Domain presentation used for the ‘New Opportunities, New Domains’ webinar hosted by 1&1 UK experts Katrina Douglas and Leslie Bunder. Watch a recording of the webinar on YouTube at: http://1a1u.com/ca

1. New Opportunities New Domains
Presenters:
Katrina Douglas and Leslie Bunder
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2. ® 1&1 Internet Ltd. 2014 2
Presenters
Leslie Bunder
Market Manager UK,
1&1
Katrina Douglas
Head of Marketing UK,
1&1

3. Agenda
® 1&1 Internet Ltd. 2014 3
What Are New Top Level Domains (nTLDs)?
Why Should You Consider An nTLD?
How Can They Benefit Your Business?
Case Studies: How nTDs Are Benefiting Businesses
How to Secure Your nTLD
When Will The nTLDs Be Available?

4. The end of a domain name
e.g. .co.uk, com, .net, .org,
New top level domains
The new range of creative
extensions
® 1&1 Internet Ltd. 2014 4
What Are New Top Level Domains?

5. A Brief History
Page5® 1&1 Internet Ltd. 2014
1381 nTLDs
650+ Generic nTLDs
22
gTLD
.com
290 ccTLDs
..co.uk
.fr
.de
645 Brands
.acer
.bmw
.zara
104 IDNS
.点看
.‫موقع‬
Today Upcoming
150+ Biz
.cafe
.dentist
.florist
.hotel
65 Geo
.berlin
.london
.nyc
65 Tech
.web
.app
.email
5
1998

6. Increased
Options
Tailored to Your
Business
nTLDs
® 1&1 Internet Ltd. 2014 6
Why Should You Consider An nTLD?

7. Increase Awareness
Protect your Brand Identity
Connect any new name to your current website
Differentiate yourself
® 1&1 Internet Ltd. 2014 7
How Can They Benefit Your Business?

8. Business:
 Tippers, builders merchant
 New domain: www.Tippers.plumbing
Why:
 Seeking new ways to gain traffic to the website
 In the past has had to make do with long names
 .Plumbing helps segment their marketing
® 1&1 Internet Ltd. 2014 8
Case Study: Allan Akers, Ecommerce Manager
“Now that we have the domain it will make it
easier to spread the word about our projects
which should lead to more visitors and therefore
more conversions. With the new domain we can
now have a more segmented marketing
approach.”

9. Business:
 Auto balance adult and children’s bikes
 New domain: www.jyro.bike
Why:
 Part of a re-brand
 Protect and strengthen online brand identity
 Looks clean, sounds great
® 1&1 Internet Ltd. 2014 9
Case Study: Robert Bodill, Jyrobikes
“It’s the small things you see. Firstly,
all terms relating to our business can
help increase our search engine
success. Secondly, by having a business
sector specific ending, we can simply
communicate JYRO.BIKE. It looks clean,
sounds great and is easy to remember!
Our customers will be able to find us
quicker online.”
Robert Bodill, Founder and CEO,

10. Business:
 Self employed photographer
 New domain: www.benbull.photography
Why:
 Photography domain market is congested
 Strengthen brand identity
 Improve chances of being found online
® 1&1 Internet Ltd. 2014 10
Case Study: Ben Bull Photography
“I first heard about the new TLDs from a 1&1 TV Ad and
remember thinking ‘this sound too good to be true’, but as soon
as .photography came up I knew I had to jump to it or I would
never get it! As far as domains go I think this is one of the last
opportunities for me to be relevant to my business through my
online brand identity.”

11. Step 1: What do you want your ntld to represent?
Location e.g. .London. .wales .scot
Subject area e.g. .wine, .football, .wedding
Business sector e.g. .accounting, .marketing
Website type e.g. .shop, .blog
® 1&1 Internet Ltd. 2014 11
How to Secure Your nTLD

12. Step 2: Visit the 1&1 nTLD portal
® 1&1 Internet Ltd. 2014 12
How to Secure Your nTLD

13. nTLDS already available!
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When Will The nTLDs Be Available?
TLD
.VENTURES .LIGHTING .ENTERPRISES
.SINGLES .PHOTOGRAPHY .TIPS
.BIKE .CONTRACTORS .VOYAGE
.HOLDINGS .LAND .SHOES
.PLUMBING .TECHNOLOGY .CAREERS
.GURU .CONSTRUCTION .PHOTOS
.CLOTHING .DIRECTORY .RECIPES
.CAMERA .KITCHEN
.EQUIPMENT .TODAY
.ESTATE .DIAMONDS
.GALLERY
.GRAPHICS

14. nTLDS to be released in the next month!
® 1&1 Internet Ltd. 2014 14
When Will The nTLDs Be Available?
TLD Release date TLD Release date
.CAREERS 26/02/2014 CENTER 19/03/2014
.PHOTOS 26/02/2014 BUILDERS 26/03/2014
.RECIPES 26/02/2014 SOLUTIONS 26/03/2014
.SHOES 26/02/2014 SUPPORT 26/03/2014
.CAB 05/03/2014 TRAINING 26/03/2014
.DOMAINS 05/03/2014 BUILDERS 19/03/2014
.LIMO 05/03/2014 CENTER 26/03/2014
.COMPANY 05/03/2014
.COMPUTER 12/03/2014
.SYSTEMS 12/03/2014
.ACADEMY 12/03/2014
.MANAGEMENT 19/03/2014

15. ® 1&1 Internet Ltd. 2014 15
The Bottom Line
Register domains that:
a) Match your business objectives
b) That you want to protect
c) For future use...
Before someone else does!

16. Thank you for your attention!
Questions?!?
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