One Subtask at a Time How to Manage Big Content Projects.pdf
The project is just a little daunting -- there's hundreds of pages of content to be rewritten (or written), ushered through an approval process, and optimized for SEO, and there's only a couple of months until launch. This is the situation we found ourselves in as we began the redesign for the TASB Risk Management Fund website, which hadn't been refreshed in nearly a decade. Come join us as we discuss the tools and strategies we used to approach and successfully accomplish this monumental challenge, along with how you can adapt them for your next big project. Learning objectives 1. A framework for setting up and structuring your big content development project for success 2. Strategies to win buy-in from technology-adverse coworkers 3. Helpful hacks for the tools we used that you can apply to your projects today
Recommended
More Related Content
Similar to One Subtask at a Time How to Manage Big Content Projects.pdf
Similar to One Subtask at a Time How to Manage Big Content Projects.pdf (20)
Recently uploaded
Recently uploaded (20)
One Subtask at a Time How to Manage Big Content Projects.pdf
- 1. One Subtask at a Time: Amanda Beck Director, Business Marketing & Digital Experience Confab Conference May 03, 2023 Deja Roberson Digital Project Coordinator How to Manage Big Content Projects
- 2. Project Overview 01 02 Intro to Reality 03 The Hacks 04 Walk the Walk 05 The Wrap-Up Our Roadmap Here's what we'll cover today
- 3. Who We Are We were in the weeds on this project. Amanda Beck RM marketing account rep Marketing director DX director (mid-project) Deja Roberson DX project manager Keeper of all the info Asana shepherd
- 6. Digital Infrastructure Program 20 business areas 12 sites 8 brands Complex Organization: Creating systems for digital presence Reimagining content organization and development
- 7. Risk Management Commercial insurance for school districts Built on shared architecture and content model Second brand & fourth website redesigned
- 8. Project Objectives Improve Service Delivery Retain & Grow Membership Enhance User Experience Drive Brand Strength & Distinction Allow for Design Scalability
- 14. The Hacks
- 15. Determining The "Next Right Thing" Where Success is Defined Hack #1
- 16. The "Next Right Thing" How everything connects & builds Dependencies What's needed for success Definition of Done Where your project timeline can easily be accessed Location When project activities need to be complete Timeline(s)
- 17. Hack #2 Creating Your Toolbox What Helps Your Team Succeed
- 18. Step 1 Inventory of Current Tools Step 2 Assign Role of Each Tool Step 3 Determine Supporting Processes Step 4 Provide Access & Implement Tools
- 20. Establishing Norms How to Perform Well Together Hack #3
- 22. Folder Structure Mirrored the sitemap Eased organizing existing content into new buckets Showed where “holes” were for potential new content Naming Conventions Standardized Word documents and images Created visibility of content's purpose Streamlined searchability
- 23. Walking the Walk
- 25. Title/location URL Publish date DOWNLOAD CURRENT CONTENT Include: Content value Pageviews Launch timeline DECIDE & PRIORITIZE WHAT TO KEEP Consider: Public or gated? Type of content? Who will write it? CATEGORIZE KEPT CONTENT Determine: Step 1 Step 2 Step 3 Content Inventory
- 26. Content item name Sitemap location Existing content reference URL Gating Basic Content Information H1 Subtitle On-page description Taxonomy Additional Content Information Page title Meta description Keywords SEO Information Art direction File type Dimensions Image Information Content Creation
- 27. Content Approval
- 28. Where do you go from here?
- 29. Your Keys to Confidence Outline Tool Stack Build Timeline Design Processes Cultivate Relationships Establish Norms
- 30. Thank you for listening! For key takeaways and additional resources see the session handout, scan the QR code, or visit the link below. linktr.ee/onesubtask