Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications.
Why Netflix Built Their Own Programmatic Platform In-HouseMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Adtech Meets Martech: Bringing Programmatic In-House. PRESENTATION: Why Netflix Built Their Own Programmatic Platform In-House - Given by Tony Ralph, Director of Ad Technology @Netflix
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
Campaign Influence & the Marketing Metrics that Matter, Andrea TarrellCzechDreamin
Do you know which of your marketing efforts are paying off? Our marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?
Topics Covered: At this session we will discuss best practices for reporting on and attributing results, including:
• Vanity metrics to ignore
• The data you need to improve your campaigns
• Attribution & how to approach it with Pardot & Salesforce
• Knowing your audience – what KPIs to share, when, and with who
Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications.
Why Netflix Built Their Own Programmatic Platform In-HouseMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Adtech Meets Martech: Bringing Programmatic In-House. PRESENTATION: Why Netflix Built Their Own Programmatic Platform In-House - Given by Tony Ralph, Director of Ad Technology @Netflix
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
Campaign Influence & the Marketing Metrics that Matter, Andrea TarrellCzechDreamin
Do you know which of your marketing efforts are paying off? Our marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?
Topics Covered: At this session we will discuss best practices for reporting on and attributing results, including:
• Vanity metrics to ignore
• The data you need to improve your campaigns
• Attribution & how to approach it with Pardot & Salesforce
• Knowing your audience – what KPIs to share, when, and with who
Marco Ryan, Chief Digital Officer of Thomas Cook, shares the groups ruthless focus on Customer Insight, programmatic marketing, Big Data, Content and Innovation to help drive their digital transformation and delight their customers
cleverativity.com is best site for growth hacking los angeles, digital marketing services san francisco, growth hacking singapore, digital marketing agency san francisco, growth hacking marketing agency
The workforce is rapidly changing and has its effect on business culture. Discover how the lastest technologies can overcome generational differences in combination with increased efficiency.
The best business management application for small, medium and enterprise level. In this slide we mention how can choose dynamics 365 for your business and go ahead to success.
Jimson Gow of Google Shares How to Create Your First Paid Search CampaignLianne Ting
Jimson Gow, Associate Account Strategist of Google talks about how to create your first paid search campaign in the Digital Media Planning Specialist Track of the Certified Digital Marketer Program.
Visit www.imadigitalmarketer.com for more details.
Cloud CMS: The Best Marketing Investment You Can Make this YearMarqui CMS
If you're an ambitious marketer who understands the potential of harnessing digital channels, but feels held back (or held hostage!) by legacy technology, an agency or IT, this webinar is for you. Transform your marketing efforts and seize control of your web presence, with the help of Content Management delivered as a service (SaaS).
In this webinar, you will learn:
• The definition of a "next generation" CMS
• How the next generation of CMS is converting content into revenue
• How to determine if your marketing team is ready for a next generation CMS
• How to build a business case for the investment
If there's one marketing initiative to champion in 2011, this is it!
The Customer journey in the event industry:: Focus on Delegates and ExhibitorsHolger Friesz
Customer experience matters everywhere, especially in a changing industry like the event industry. Digitalization is revolutionizing the way service is being asked for and we need to cater to the demands of new Generations. This presentation held at Saudi Meetings Industry Convention in 2018 gives insights into what it needs to take advantage of the change.
Mission
To make the hassle of buying and selling properties cost effective and appeasing to every client while maintaining the highest level of service and integrity.
Behalf to procure properties for them
Vision
To be a leading curated property portal that serves to the complete sector of real estate and give exceptional services at premium value.
Social revolution
C/4HANA is a comprehensive, end-to-end platform that brings together SAP Hybris with recent acquisitions - Gigya, CallidusCloud and Core Systems - with possibly more acquisitions to come. The strategy and (at least the) initial execution look sound and coherent. So, do we have the next winner from SAP?
Not so fast! There are some significant roadblocks ahead. Let's take a look at a few. Check out https://www.linkedin.com/pulse/c4hana-next-jewel-saps-crown-rajendran-nair/ for a writeup.
CRM - How to manage your clients effectivelyHolger Friesz
This is a slide deck of my presentation during the AEO Sales Summit at Confex in London 2019. It touches the new mindset of customer success and how to the event industry, especially exhibition sales will change in the future.
The Best Group (TBG) Corporate presentationFranck Fowa
THE BEST GROUP is a consulting company in IT Engineering, Digital Marketing and Communication with proven experience and demonstrated expertise in various domains of intervention.
Marco Ryan, Chief Digital Officer of Thomas Cook, shares the groups ruthless focus on Customer Insight, programmatic marketing, Big Data, Content and Innovation to help drive their digital transformation and delight their customers
cleverativity.com is best site for growth hacking los angeles, digital marketing services san francisco, growth hacking singapore, digital marketing agency san francisco, growth hacking marketing agency
The workforce is rapidly changing and has its effect on business culture. Discover how the lastest technologies can overcome generational differences in combination with increased efficiency.
The best business management application for small, medium and enterprise level. In this slide we mention how can choose dynamics 365 for your business and go ahead to success.
Jimson Gow of Google Shares How to Create Your First Paid Search CampaignLianne Ting
Jimson Gow, Associate Account Strategist of Google talks about how to create your first paid search campaign in the Digital Media Planning Specialist Track of the Certified Digital Marketer Program.
Visit www.imadigitalmarketer.com for more details.
Cloud CMS: The Best Marketing Investment You Can Make this YearMarqui CMS
If you're an ambitious marketer who understands the potential of harnessing digital channels, but feels held back (or held hostage!) by legacy technology, an agency or IT, this webinar is for you. Transform your marketing efforts and seize control of your web presence, with the help of Content Management delivered as a service (SaaS).
In this webinar, you will learn:
• The definition of a "next generation" CMS
• How the next generation of CMS is converting content into revenue
• How to determine if your marketing team is ready for a next generation CMS
• How to build a business case for the investment
If there's one marketing initiative to champion in 2011, this is it!
The Customer journey in the event industry:: Focus on Delegates and ExhibitorsHolger Friesz
Customer experience matters everywhere, especially in a changing industry like the event industry. Digitalization is revolutionizing the way service is being asked for and we need to cater to the demands of new Generations. This presentation held at Saudi Meetings Industry Convention in 2018 gives insights into what it needs to take advantage of the change.
Mission
To make the hassle of buying and selling properties cost effective and appeasing to every client while maintaining the highest level of service and integrity.
Behalf to procure properties for them
Vision
To be a leading curated property portal that serves to the complete sector of real estate and give exceptional services at premium value.
Social revolution
C/4HANA is a comprehensive, end-to-end platform that brings together SAP Hybris with recent acquisitions - Gigya, CallidusCloud and Core Systems - with possibly more acquisitions to come. The strategy and (at least the) initial execution look sound and coherent. So, do we have the next winner from SAP?
Not so fast! There are some significant roadblocks ahead. Let's take a look at a few. Check out https://www.linkedin.com/pulse/c4hana-next-jewel-saps-crown-rajendran-nair/ for a writeup.
CRM - How to manage your clients effectivelyHolger Friesz
This is a slide deck of my presentation during the AEO Sales Summit at Confex in London 2019. It touches the new mindset of customer success and how to the event industry, especially exhibition sales will change in the future.
The Best Group (TBG) Corporate presentationFranck Fowa
THE BEST GROUP is a consulting company in IT Engineering, Digital Marketing and Communication with proven experience and demonstrated expertise in various domains of intervention.
Digiapolis is an interactive web development and marketing company focused on delivering opportunities to your business bringing bold marketing ideas, an effective use of technology, and a passion for execution.
Think As consumer is a Boutique growth , strategy , business consulting organization , which adds value to start ups , large cos , through its unique result oriented model ..
We are an upwardly mobile advertising agency operating from the corporate hub of NOIDA.With creativity being our forte, we ensure on-ground creative thrust to your products and services.
We are an upwardly mobile advertising agency operating from the corporate hub of NOIDA.With creativity being our forte, we ensure on-ground creative thrust to your products and services.
Read our B2B marketing credentials. We show the clients we've worked with on each slide. You can see individual results on the right slide panel.
Your success story can be next!
At Munier-BBN Digital we assist our clients at every step of the development of their brands on the internet, or to complement their offline communication strategies, primarily in the B2B and corporate fields.
In a constantly changing world where digital technology plays a key role, we offer strategic, creative and technical expertise in all aspects of interactive communication.
We create unique communication platforms for brands to be able to engage into meaningful dialog with their target audiences. Our two watchwords: accountability and usefulness.
Multicultural, innovative and independent, Munier-BBN Digital aims to lead in the field of Digital B2B branding.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
10. OUR DIAMOND STRATEGIC APPROACH
Level 3
Media Mix
your market…
your conversions…
your engagement…
Level 2
”Go To Market”
Level 1
Strategic Targets
your platforms…
your structure…
Business
Strategy
“Go To Market
Strategy”
COO
CFOCTO
CMO
CEO / Board
3D
Market
2D
Product
1D
Brand
12. STRATEGY DEVELOPMENT | LEVEL 1
your digital market…
your digital conversions…
your digital engagement…
”Go To Market”Strategic Targets
your digital platforms…
your digital structure…
Business
Strategy
Driving your digital
business
COO
CFO
CTO
CMO
CEO / Board
Strategic Input
S
W
O
T
Tech
Analysis
Trend
Analysis
Competitor
Analysis
Market
Analysis
Data Driven Solutions
Customer
Analysis
13. Digital predictions
via archetypes
Digital generation
of technologies
Digital interaction
with 3’rd party
logistics
Digital competitor
intelligence
Digital insights
from 3’rd party
activities
Digital areas of
potential disruption
Digital trends &
tendencies
Digital media
integration
STRATEGIC INPUT
Digital
Business
Strategy
Analyzing &
workshop
15. STRATEGY CONCEPT DEVELOPMENT | LEVEL 2
The Media Mix“Go To Market”Strategic Input
S
W
O
T
3D
Market
2D
Product
1D
Brand
Data Crunching
Data WarehouseIOT Data
Data from DMP (Data Management Platform)
External Data
The
Business
Strategy
18. STRATEGY DEVELOPMENT | LEVEL 3
DataDigital Media ExecutionTactical Input
Strategic Output
Data Collection
Digital
TV
Display
Social
Media
CRM
VideoAdWords
Affiliate Mobile
Real Time DMP
(Data Management Platform)
Monitoring campaigns and data mergers
Strategic
Recommendation
Tactical
Recommendation
3D
Market
2D
Product
1D
Brand
19. 3D
Market
2D
Product
1D
Brand
I am about to buy a
product that you sell, and I
am seriously
considering your
brand… and some others.
I am not currently looking
for a product that you sell,
but I can be interested in
the near future…
I am about to buy a
product that you sell, I
don’t know your brand
or I’m not especially
considering it as a good
solution…
Media Mix • COMPOSITION OF MEDIA CAMPAIGNS
Additional media
(…oudoor,offline, Tv...)
Real Time DMP
(Data Management Platform)
Lead Generating
Re-marketing
Brand Building
Engagement
Always on
Digital media
• Affiliate
• AdWords
• Display
• Social Media
• AdWords
• Display
• RTB
• Social Media
• You Tube
• CEM / CRM
• Display
• YouTube
• Facebook
• Instagram
• CRM