The document outlines a strategic approach to performance-based digital marketing led by Hans Jørgen Albertsen, emphasizing the importance of a connected strategy across various digital platforms and channels. It discusses the development of digital strategies to enhance precision, performance, and engagement, utilizing data-driven insights and market analysis. Key components include a holistic media mix, customer analysis, and ongoing optimization of digital campaigns.

1. A STRATEGIC
APPROACH TO
PERFORMANCE-BASED
DIGITAL MARKETING

2. SPEAKER:
Hans Jørgen Albertsen
Nordic Executive Director
- NetBooster -

3. +25Offices
800
Experts

4. Our Global and Local
SETUP…

5. Our Global and Local
SETUP…
DATA FOUNDATION
DEVELOPMENTMEDIA CHANNELS
WE CHALLENGE STATUS QUO WITH
A HOLISTIC DIGITAL APPROACH

6. CRO/UX
CONSULTANCY
PROJECT
MANAGEMENT
SOCIAL
MEDIA
CREATIVITY
SEO
MOBILEVIDEO
CRM/CEM
AFFILIATE
MARKETING
MEDIA
BUYING
WEB
DEVELOPMENT
DATA
Digital
Performance
Architects

7. WORKING FOR QUALITY BRANDS…

8. WE CREATE AND EXECUTE
DIGITAL STRATEGIES
TO SECURE
PRECISION, PERFORMANCE & ENGAGEMENT
8

9. SUCCESSFUL DIGITAL
MARKETING
REQUIRES A CONNECTED
STRATEGIC APPROACH

10. OUR DIAMOND STRATEGIC APPROACH
Level 3
Media Mix
your market…
your conversions…
your engagement…
Level 2
”Go To Market”
Level 1
Strategic Targets
your platforms…
your structure…
Business
Strategy
“Go To Market
Strategy”
COO
CFOCTO
CMO
CEO / Board
3D
Market
2D
Product
1D
Brand

11. THE STRATEGIC TARGETS
LEVEL 1

12. STRATEGY DEVELOPMENT | LEVEL 1
your digital market…
your digital conversions…
your digital engagement…
”Go To Market”Strategic Targets
your digital platforms…
your digital structure…
Business
Strategy
Driving your digital
business
COO
CFO
CTO
CMO
CEO / Board
Strategic Input
S
W
O
T
Tech
Analysis
Trend
Analysis
Competitor
Analysis
Market
Analysis
Data Driven Solutions
Customer
Analysis

13. Digital predictions
via archetypes
Digital generation
of technologies
Digital interaction
with 3’rd party
logistics
Digital competitor
intelligence
Digital insights
from 3’rd party
activities
Digital areas of
potential disruption
Digital trends &
tendencies
Digital media
integration
STRATEGIC INPUT
Digital
Business
Strategy
Analyzing &
workshop

14. GO TO MARKET
LEVEL 2

15. STRATEGY CONCEPT DEVELOPMENT | LEVEL 2
The Media Mix“Go To Market”Strategic Input
S
W
O
T
3D
Market
2D
Product
1D
Brand
Data Crunching
Data WarehouseIOT Data
Data from DMP (Data Management Platform)
External Data
The
Business
Strategy

16. Platforms
SEO / CRO
Content
Campaigns
Segments
Concepts
Paid
Media
DATA
TECHNOLOGY
DEVELOPMENT
“Go to Market” • DEVELOPMENT & OPTIMISING
Input
Digital
Business
Strategy
“Go to
market”
Data Crunching
The Media Mix
3D
Market
2D
Product
1D
Brand
Input

17. THE MEDIA MIX
LEVEL 3

18. STRATEGY DEVELOPMENT | LEVEL 3
DataDigital Media ExecutionTactical Input
Strategic Output
Data Collection
Digital
TV
Display
Social
Media
CRM
VideoAdWords
Affiliate Mobile
Real Time DMP
(Data Management Platform)
Monitoring campaigns and data mergers
Strategic
Recommendation
Tactical
Recommendation
3D
Market
2D
Product
1D
Brand

19. 3D
Market
2D
Product
1D
Brand
I am about to buy a
product that you sell, and I
am seriously
considering your
brand… and some others.
I am not currently looking
for a product that you sell,
but I can be interested in
the near future…
I am about to buy a
product that you sell, I
don’t know your brand
or I’m not especially
considering it as a good
solution…
Media Mix • COMPOSITION OF MEDIA CAMPAIGNS
Additional media
(…oudoor,offline, Tv...)
Real Time DMP
(Data Management Platform)
Lead Generating
Re-marketing
Brand Building
Engagement
Always on
Digital media
• Affiliate
• AdWords
• Display
• Social Media
• AdWords
• Display
• RTB
• Social Media
• You Tube
• CEM / CRM
• Display
• YouTube
• Facebook
• Instagram
• CRM