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11th March '21 - SF London Marketer (MC) Group - January Release

The document summarizes the agenda and announcements from the Salesforce Marketer Group meeting in London on March 11th. It discusses the January and upcoming Spring 2021 releases, including new features for Email Studio, Journey Builder, Mobile Studio, and Customer 360. It also advertises an upcoming event called London's Calling on March 19th with marketing sessions and tracks. Finally, it announces a closed study group to help participants achieve the B2C Solution Architect certification.

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Salesforce Marketer Group (MC) London 11th Mar 2021, 6pm BST January Release
Jimson Lee CloudAnalysts @SalesforceJim Kerry Townsend AmberStar Consulting @KerryTownsend
Agenda ● Welcome ● Announcements ● Release Resources ● Release Feature Review ● Jeopardy ● Q&A/Discussion ● Wrap Up
Upcoming Meetups ● London Marketers (MC) Group - 8th April 6pm Demo Time? ● London Devs - 10th March (last night) Spring ‘21 feature https://bit.ly/LonDevSFDCVids ● London Admins - 23rd March - First Days as a solo Admin
London’s Calling - 19th March (Next Week!!!) Tickets & T-Shirt Now On Sale! Buy from londonscalling.net Tickets: £5 + fees Includes: ● Marketing Track ● Keynote by Ben Hammersley ● 60 sessions ● Demo Jam ● Sponsor Virtual Expo
London’s Calling Marketing Talks ● An Admin’s Response To The Marketing Cloud Connector - Sam Walley ● How To Gather Requirements For Pardot (And Keep The Marketing Team Happy) - Lucy Mazalon ● What We Can Learn From A Benchmark Of Over 100 Pardot Orgs - Matt Lincoln ● Worlds Collide: How Pardot & Salesforce Work In Tandem For Amazing Results - Mike Fazio
● Pardot Sandboxes & Testing Best Practices - Celine Newsome ● Inside Out Of The Box: Marketing Success - Chris Zullo & Karmel James ● 10 Tips To Create Effective And Interactive Emails - Jyothsna Bitra ● Get With The Times In Email Send Testing - David Brande London’s Calling Marketing Talks
B2C Solution Architect Study Group Goal: Achieve B2C Solution Architect Certification About ● Closed Study Group ● Running for approximately 12 weeks ● Salesforce Lead Knowledge Session ● Partner Learning Camp Homework ● Participant Lead Interactive Session ● Planned Start wb 22nd March Complete this form to Apply http://bit.ly/B2CSGApply Ideally participants would have all 3 pre-req certs but minimum of 1 For more info check out this Blog post https://bit.ly/B2CSolutionArchGroupBlog
January Release Resources Release Notes https://help.salesforce.com/articleView?id=sf.mc_rn_january_2021_release.htm&type=5 January 21 Marketing Cloud Feature Overview (tomorrow) sfdc.co/Jan21NewFeatureOverview Marketing Cloud – Release Readiness LIVE, Spring '21 https://www.salesforce.com/video/16254726/
Release Notes Jan ‘21 & Spring ‘21 [ JL]
January ‘21 (& Spring ‘21) Release Notes ● General Platform ● Email Studio ● Content Builder ● Journey Builder ● Mobile Studio ● Contact Builder ● Einstein ● Web Studio ● Marketing Cloud Connect (MCC) ● Customer 360 Audiences (C360A) ● Datorama ● Social Studio ● Interaction Studio ● Distributed Marketing ● Audience Studio ● Advertising Studio ● Loyalty ● Google Analytics 360 (GA360) ● Commerce Cloud
January ‘21 Release Notes (Part 1) ● General Platform (SSO, SSL woes, etc) ● Email Studio (Datorama Reports, Classic EOL, AMP for Email, 1-click header unsubs) ● Content Builder (Interactive Email Form Block: Hidden Fields removed from submit URL) ● Journey Builder (View Enhanced Contact Error details, Send WhatsApp from JB) ● Mobile Studio (WhatsApp Chat messaging, Delivery Receipts for Transactional API) ● Contact Builder (Audience Creation for WhatsApp) ● Einstein (Einstein Engagement Frequency for Single Send Journeys) ● Web Studio (No new updates) ● Marketing Cloud Connect (MCC) (V2 Retirement March 31, 2021)
January ‘21 Release Notes (Part 2) ● Customer 360 Audiences (C360A) Exact Device Identity Match; & Stitch together customer data from multiple sources for a unified profile ● Datorama (Email to Web Conversion App from Marketplace allowing users to connect email marketing data to Google Analytics data) ● Social Studio (MFA, SSO, Alt-text can now be added to images published to Facebook) ● Interaction Studio (no updates) ● Distributed Marketing (different release cycle) ● Audience Studio (no updates, & rumours?) ● Advertising Studio (no updates) ● Loyalty (Product launch Feb 11, mixed reviews) ● Google Analytics 360 (GA360) Integration now available with Google Analytics Free ● Commerce Cloud
https://docs.google.com/presentation/d/1dp2WrM5mkJPUtT88kQZ X96auXMn-W-xoPxu_ZSl90bY/edit#slide=id.g2b654b397_016
11th March '21 - SF London Marketer (MC) Group - January Release