These brand guidelines summarize the standards for using Richter's brand identity across digital and physical media. The guidelines cover the proper use of logos, colors, fonts, social media images and video naming conventions. Consistency is emphasized to maintain a high-quality appearance and perception of the brand across all platforms. Any material containing the Richter brand requires approval from the marketing department before distribution.
At Wilderness Agency, we believe marketing can help capture the stories that drive business. We are driven by two main philosophies 1.) Grow our clients’ businesses. 2.) Enhance the local economy.
Overview of global challenges that businesses are facing and how powerful, effective and market-specific communication plays a key role in driving global success.
We are a team of digital visionaries based in brooklyn New York that approach each project with fresh eyes. We set our minds free, then boil our ideas down to the purest visual and technical solution, starting with your goals and ending with your success.for more information visit the link.http://www.webexposite.com/
"Working software" is not enough, we need "working products"Lorenzo Cassulo
Many companies struggle with their product and tech organization because they experience slow delivery and see few outcomes. We all need to understand that crafting good software is no longer enough to be competitive in the modern digital landscape. Building digital product is what we need! It is way different than building software but is much more effective, much more rewarding and much more fun! How can we do that?
At Soncoya Solutions Pvt Ltd, we have a team of qualified and experienced Drupal developers who will endorse their clients throughout the different stages in the project lifecycle. Along with the pre-project analysis, Development, Testing, Planning, Analysis & Design, Deployment and Post-Support.
Various other Services offered by us are:
CMS Development
Mobile App Development
Digital Marketing
eCommerce Development
QA & Testing services
Cross-Platform Development
Web Development
CRM
Business Consulting
Contact us:
Website: Soncoya.net
Email: info@soncoya.in
hr@soncoya.in
sales@soncoya.in
Phone : +91 8003690331
KnockMedia is a digital agency that creates engaging online experiences through websites, apps, and other digital products. Their team includes designers, developers, and strategists. Since 2004, they have designed and built hundreds of projects for clients of all sizes. They help businesses communicate and reach their goals through strategic and technical solutions.
These brand guidelines summarize the standards for using Richter's brand identity across digital and physical media. The guidelines cover the proper use of logos, colors, fonts, social media images and video naming conventions. Consistency is emphasized to maintain a high-quality appearance and perception of the brand across all platforms. Any material containing the Richter brand requires approval from the marketing department before distribution.
At Wilderness Agency, we believe marketing can help capture the stories that drive business. We are driven by two main philosophies 1.) Grow our clients’ businesses. 2.) Enhance the local economy.
Overview of global challenges that businesses are facing and how powerful, effective and market-specific communication plays a key role in driving global success.
We are a team of digital visionaries based in brooklyn New York that approach each project with fresh eyes. We set our minds free, then boil our ideas down to the purest visual and technical solution, starting with your goals and ending with your success.for more information visit the link.http://www.webexposite.com/
"Working software" is not enough, we need "working products"Lorenzo Cassulo
Many companies struggle with their product and tech organization because they experience slow delivery and see few outcomes. We all need to understand that crafting good software is no longer enough to be competitive in the modern digital landscape. Building digital product is what we need! It is way different than building software but is much more effective, much more rewarding and much more fun! How can we do that?
At Soncoya Solutions Pvt Ltd, we have a team of qualified and experienced Drupal developers who will endorse their clients throughout the different stages in the project lifecycle. Along with the pre-project analysis, Development, Testing, Planning, Analysis & Design, Deployment and Post-Support.
Various other Services offered by us are:
CMS Development
Mobile App Development
Digital Marketing
eCommerce Development
QA & Testing services
Cross-Platform Development
Web Development
CRM
Business Consulting
Contact us:
Website: Soncoya.net
Email: info@soncoya.in
hr@soncoya.in
sales@soncoya.in
Phone : +91 8003690331
KnockMedia is a digital agency that creates engaging online experiences through websites, apps, and other digital products. Their team includes designers, developers, and strategists. Since 2004, they have designed and built hundreds of projects for clients of all sizes. They help businesses communicate and reach their goals through strategic and technical solutions.
Building the Bridge. Librarian as an Information ArchitectStanislaw Skorka
The document discusses the evolving role of librarians from caretakers of physical books to information architects who organize and provide access to information in all forms. It argues that librarians are naturally suited to be information architects as they already manage huge information resources and serve users. The document also outlines how information architecture skills can help librarians design usable library websites and physical spaces, evaluate online resources, and educate users on finding and assessing information.
New Strategies Require New MeasurementsHelge Tennø
Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them.
7 Steps To Becoming A Great Art Director or DesignerDavid Bell
The document provides a summary of David Bell's presentation on the 7 steps to becoming a great art director. The steps include being a creative sponge, looking everywhere for inspiration, knowing your product inside and out, using different creative techniques like illustration to bring ideas to life, visualizing benefits, selecting shots carefully in photography, avoiding visual cliches, using grids and the rule of thirds in composition, and embracing type and understanding its power. The presentation emphasizes continually learning and improving one's craft.
Another 33 things I know about Art DirectionDavid Bell
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here are 33 more things I know about Art Direction. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
The Modern Java Web Developer - Denver JUG 2013Matt Raible
HTML5, CSS3, JavaScript, jQuery, Angular JS, Bootstrap, Mobile, CoffeeScript, GitHub, functional programming, Page Speed, Apache, JSON with Jackson, caching, REST, Security, load testing, profiling, Wro4j, Heroku, Cloudbees, AWS. These are just some of the buzzwords that a Java web developer hears on a daily basis. This talk is designed to expose you to a plethora of technologies that you might've heard about, but haven't learned yet. We'll concentrate on the most important web developer skills, as well as UI tips and tricks to make you a better front-end engineer. Some of the most valuable engineers these days have front-end JS/CSS skills, as well as backend Java skills.
Organize for Complexity - keynote at Dare Festival 2014 (Antwerp/BE)Niels Pflaeging
This document discusses organizational transformation and different phases of an organization's development. It begins with a matrix that places different types of organizations in sectors based on their level of dynamism and market characteristics. The rest of the document then discusses various models of organizational structure, culture, value creation, and transformation, contrasting traditional hierarchical and bureaucratic approaches with more adaptive approaches oriented around social networks, purpose, and complexity. It advocates an approach focused on connectedness, responsibility, leadership instead of management, and other principles outlined in the "Beta Codex".
The document discusses the history of chocolate production in Europe and the Americas. It details how chocolate was first consumed as a drink by Mesoamerican cultures before being introduced to Europe in the 16th century. The document then outlines the growth of the chocolate industry in Europe and its colonization in places like Africa, Asia, and the Americas for cocoa bean production.
This document provides tips for marketing a startup product. It recommends building a remarkable product that is worth talking about to early adopters and influencers. It also suggests marketing directly to passionate influencers by finding who your customers listen to, using various word-of-mouth techniques. Finally, it advises building loyalty through community management by treating customers well so they endorse the product and engage with the community. The goal is to use these techniques as a "marketing elevator" to efficiently acquire users, build a brand, and gain recommendations for the startup product.
11th paper from the BetaCodex Network, on organizational structures and how they interact. This paper was previously entitled "The 3 Structures of an Organization". It was renamed February 2013.
This document provides an overview of the course MAB1053 Bridge Engineering Introduction. The key points are:
1. The course objectives are to identify types of bridges, perform basic calculations for bridge loading and analysis, and perform basic design of prestressed concrete bridge elements.
2. The course content includes introduction to bridges, bridge substructure elements, bridge loading, bridge superstructure analysis methods, and prestressed concrete bridge design.
3. The course schedule outlines the topics to be covered each week by the lecturers, including bridge types, loading, substructure, superstructure analysis, and prestressed concrete design.
This document provides tips and advice related to design, creativity, and career success. It includes recommendations such as never stopping learning, working with talented colleagues, keeping up with the best design work online, avoiding visual cliches, and following industry leaders. Inspiration is said to be all around, and color is called a "secret weapon." The document stresses learning rules but also how to break them creatively.
This document discusses emotional intelligence and its five domains: intrapersonal skills, interpersonal skills, adaptability, stress management, and general mood. Each domain contains several competencies important for emotional intelligence. For example, the intrapersonal domain includes self-awareness, assertiveness, independence, self-regard, and self-actualization. Assignments are provided to help readers improve skills in each competency.
This document provides brief biographies of several influential thinkers in organizational leadership and management, beginning in the late 19th/early 20th century industrial era and continuing to present day. It highlights the contributions of figures like Frederick Taylor, Mary Parker Follett, Kurt Lewin, Douglas McGregor, Peter Drucker, W. Edwards Deming, and Chris Argyris. Their work pioneered concepts like scientific management, human relations approaches, participative management, theories of motivation and human nature in organizations, systems thinking, quality management, and learning organizations.
The document outlines six key elements of transforming a good company into a great one. It discusses (1) the importance of level 5 leadership, which is modest and driven to produce sustained results. (2) Putting the right people in place before deciding on goals or strategy. (3) Confronting the brutal facts of reality while maintaining faith. (4) Developing a simple "hedgehog concept" and sticking to it. (5) Creating a culture of discipline with consistent systems but also freedom. (6) Using technology to accelerate momentum once it fits the strategy, not to create it.
The document discusses diagnosing organizational effectiveness through a comprehensive three-level model examining the organization, groups within the organization, and individuals. At the organizational level, it evaluates factors like strategy, structure, culture and resources. At the group level, it assesses goals, tasks, composition and norms. At the individual level, it analyzes job characteristics and personal factors that influence satisfaction and performance.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document introduces Mole in a Minute, a platform that connects brands with independent experts and influencers to collaborate on projects. It provides on-demand qualitative research, strategy, design and creative services. Through the platform, brands can launch projects by creating briefs, selecting expert collaborators, and receiving finished reports and deliverables. Mole in a Minute aims to deliver outstanding insights and next steps through its global network of "Moles", subject matter experts who share perspectives from major cities, and "Mavens" and "Makers", specialized strategic and creative professionals.
Global PM Canada is an IT project management company that has been in business for over 20 years. It has successfully executed over 100 projects across various industries. The company aims to seamlessly manage projects while leaving an indelible mark of innovation and excellence. It has a team of experienced professionals led by CEO Rod Delwar. Global PM Canada utilizes Agile principles to promote collaboration both internally and with clients. The presentation highlights the company's accomplishments, organizational structure, key personnel, sample past projects, competitive analysis, financial overview, and contact information.
Building the Bridge. Librarian as an Information ArchitectStanislaw Skorka
The document discusses the evolving role of librarians from caretakers of physical books to information architects who organize and provide access to information in all forms. It argues that librarians are naturally suited to be information architects as they already manage huge information resources and serve users. The document also outlines how information architecture skills can help librarians design usable library websites and physical spaces, evaluate online resources, and educate users on finding and assessing information.
New Strategies Require New MeasurementsHelge Tennø
Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them.
7 Steps To Becoming A Great Art Director or DesignerDavid Bell
The document provides a summary of David Bell's presentation on the 7 steps to becoming a great art director. The steps include being a creative sponge, looking everywhere for inspiration, knowing your product inside and out, using different creative techniques like illustration to bring ideas to life, visualizing benefits, selecting shots carefully in photography, avoiding visual cliches, using grids and the rule of thirds in composition, and embracing type and understanding its power. The presentation emphasizes continually learning and improving one's craft.
Another 33 things I know about Art DirectionDavid Bell
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here are 33 more things I know about Art Direction. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
The Modern Java Web Developer - Denver JUG 2013Matt Raible
HTML5, CSS3, JavaScript, jQuery, Angular JS, Bootstrap, Mobile, CoffeeScript, GitHub, functional programming, Page Speed, Apache, JSON with Jackson, caching, REST, Security, load testing, profiling, Wro4j, Heroku, Cloudbees, AWS. These are just some of the buzzwords that a Java web developer hears on a daily basis. This talk is designed to expose you to a plethora of technologies that you might've heard about, but haven't learned yet. We'll concentrate on the most important web developer skills, as well as UI tips and tricks to make you a better front-end engineer. Some of the most valuable engineers these days have front-end JS/CSS skills, as well as backend Java skills.
Organize for Complexity - keynote at Dare Festival 2014 (Antwerp/BE)Niels Pflaeging
This document discusses organizational transformation and different phases of an organization's development. It begins with a matrix that places different types of organizations in sectors based on their level of dynamism and market characteristics. The rest of the document then discusses various models of organizational structure, culture, value creation, and transformation, contrasting traditional hierarchical and bureaucratic approaches with more adaptive approaches oriented around social networks, purpose, and complexity. It advocates an approach focused on connectedness, responsibility, leadership instead of management, and other principles outlined in the "Beta Codex".
The document discusses the history of chocolate production in Europe and the Americas. It details how chocolate was first consumed as a drink by Mesoamerican cultures before being introduced to Europe in the 16th century. The document then outlines the growth of the chocolate industry in Europe and its colonization in places like Africa, Asia, and the Americas for cocoa bean production.
This document provides tips for marketing a startup product. It recommends building a remarkable product that is worth talking about to early adopters and influencers. It also suggests marketing directly to passionate influencers by finding who your customers listen to, using various word-of-mouth techniques. Finally, it advises building loyalty through community management by treating customers well so they endorse the product and engage with the community. The goal is to use these techniques as a "marketing elevator" to efficiently acquire users, build a brand, and gain recommendations for the startup product.
11th paper from the BetaCodex Network, on organizational structures and how they interact. This paper was previously entitled "The 3 Structures of an Organization". It was renamed February 2013.
This document provides an overview of the course MAB1053 Bridge Engineering Introduction. The key points are:
1. The course objectives are to identify types of bridges, perform basic calculations for bridge loading and analysis, and perform basic design of prestressed concrete bridge elements.
2. The course content includes introduction to bridges, bridge substructure elements, bridge loading, bridge superstructure analysis methods, and prestressed concrete bridge design.
3. The course schedule outlines the topics to be covered each week by the lecturers, including bridge types, loading, substructure, superstructure analysis, and prestressed concrete design.
This document provides tips and advice related to design, creativity, and career success. It includes recommendations such as never stopping learning, working with talented colleagues, keeping up with the best design work online, avoiding visual cliches, and following industry leaders. Inspiration is said to be all around, and color is called a "secret weapon." The document stresses learning rules but also how to break them creatively.
This document discusses emotional intelligence and its five domains: intrapersonal skills, interpersonal skills, adaptability, stress management, and general mood. Each domain contains several competencies important for emotional intelligence. For example, the intrapersonal domain includes self-awareness, assertiveness, independence, self-regard, and self-actualization. Assignments are provided to help readers improve skills in each competency.
This document provides brief biographies of several influential thinkers in organizational leadership and management, beginning in the late 19th/early 20th century industrial era and continuing to present day. It highlights the contributions of figures like Frederick Taylor, Mary Parker Follett, Kurt Lewin, Douglas McGregor, Peter Drucker, W. Edwards Deming, and Chris Argyris. Their work pioneered concepts like scientific management, human relations approaches, participative management, theories of motivation and human nature in organizations, systems thinking, quality management, and learning organizations.
The document outlines six key elements of transforming a good company into a great one. It discusses (1) the importance of level 5 leadership, which is modest and driven to produce sustained results. (2) Putting the right people in place before deciding on goals or strategy. (3) Confronting the brutal facts of reality while maintaining faith. (4) Developing a simple "hedgehog concept" and sticking to it. (5) Creating a culture of discipline with consistent systems but also freedom. (6) Using technology to accelerate momentum once it fits the strategy, not to create it.
The document discusses diagnosing organizational effectiveness through a comprehensive three-level model examining the organization, groups within the organization, and individuals. At the organizational level, it evaluates factors like strategy, structure, culture and resources. At the group level, it assesses goals, tasks, composition and norms. At the individual level, it analyzes job characteristics and personal factors that influence satisfaction and performance.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document introduces Mole in a Minute, a platform that connects brands with independent experts and influencers to collaborate on projects. It provides on-demand qualitative research, strategy, design and creative services. Through the platform, brands can launch projects by creating briefs, selecting expert collaborators, and receiving finished reports and deliverables. Mole in a Minute aims to deliver outstanding insights and next steps through its global network of "Moles", subject matter experts who share perspectives from major cities, and "Mavens" and "Makers", specialized strategic and creative professionals.
Global PM Canada is an IT project management company that has been in business for over 20 years. It has successfully executed over 100 projects across various industries. The company aims to seamlessly manage projects while leaving an indelible mark of innovation and excellence. It has a team of experienced professionals led by CEO Rod Delwar. Global PM Canada utilizes Agile principles to promote collaboration both internally and with clients. The presentation highlights the company's accomplishments, organizational structure, key personnel, sample past projects, competitive analysis, financial overview, and contact information.
This document provides an overview of JLK Creative, a New York-based creative studio that helps businesses build and grow their brands through marketing materials and services. It describes JLK Creative's focus on small and mid-sized businesses, as well as larger companies, and the range of services they offer including graphic design, web development, print advertising, direct mail, email marketing, and printing. It also introduces the team and provides testimonials from satisfied clients.
How To Create A Billion $ Category: Mark Organ's Dreamforce '13 KeynoteInfluitive
Mark Organ discusses how to create a billion dollar category based on his experience founding Eloqua and Influitive. He explains that category creators have a transformational product experience combined with a disruptive business model driven by new technologies. Category creators focus on a narrow niche, drive leads efficiently to achieve growth, and emphasize customer success. They also have a missionary vision for the category rather than just their company.
FasterCapital is an incubator and co-founder/co-funder of startups that helps entrepreneurs build their ideas from conception to product stage. It provides mentoring, product development, marketing/sales help, and raises capital in exchange for equity. Current incubators focus on consumer apps and recruit students, but FasterCapital supports all entrepreneurs, especially non-technical ones, by developing the product as a co-founder and investing $50k-$250k as a co-funder. It has helped numerous startups successfully launch products and grow their businesses through its comprehensive incubation process.
Loft is a fast-growing tech firm founded in 2007 that has doubled in size over the past year. Under the leadership of CEO Jono Marcus and Chairman Nick Nettleton, Loft has implemented an innovative management model centered around small project teams, staff empowerment through distributed authority, and a culture that prioritizes innovation. Key aspects of Loft's approach include using Holacracy-inspired circles to give staff authority over their areas, addressing staff tensions monthly, and providing 20% time for personal projects to drive innovation. This model has helped Loft attract top talent, deliver outstanding work for clients, and achieve high employee satisfaction ratings despite its rapid growth.
The document provides an overview of Carrollco Marketing, a marketing and branding firm with 20 years of experience and over 200 customers. It discusses Carrollco's approach of developing strategic marketing plans through research, messaging, and funnel management. Testimonials from satisfied clients praise Carrollco's success in helping companies expand into new markets, launch new products, and generate publicity and revenue. The document demonstrates Carrollco's services through examples of website design, white papers, and case studies produced for logistics and transportation clients.
Fastercapitalcompanypresentation2018 180217101812Mohamed Sami
FasterCapital is a startup incubator and accelerator that provides funding and resources to entrepreneurs. It helps refine startup ideas, develop minimum viable products, and provides ongoing mentorship, networking opportunities, and funding of $50k-$1M in exchange for equity. The presentations showcase FasterCapital's vision, mission, services, success stories and testimonials from entrepreneurs who have benefited from their support in launching new companies.
Mike Katchen describes how Wealthsimple raised $2 million in their seed round over 2.5 weeks from 15 investors. Some key tips included finding a lead investor early who can help attract other investors, considering investors from outside just the tech industry, creating a concise investment deck, setting a deadline to close the funding round quickly, and potentially investing some of your own money if possible which shows commitment. The majority of funding decisions are based on who else is investing rather than just the business plan or team.
Case Study | Website Development for Construction BrandAdam Thompson
The document discusses the development of a website for a construction engineering firm. It describes the client's needs to showcase their project experience, services, and career opportunities. It outlines challenges in standing out among competitors and gaining user trust. The solution developed a visually appealing website that uses images and detailed information to communicate the client's expertise and approach without much text. A careers page also allows professionals to directly apply for open positions.
This RFP response from RR Donnelley to RadioShack describes the services of their various teams including premedia, technology, photography, creative, and packaging.
Covintus is a custom software development company that assembles teams of highly skilled global developers to build applications for clients. They guarantee superior quality, speed, and value compared to traditional development models. Covintus identifies top talent through rigorous testing and specializations. They can quickly scale teams up or down based on client needs. This provides transparency, fewer problems, and ensures clients own the final code. Covintus promises clients will see their superiority within the first few sprints and offers a risk-free trial period to demonstrate their abilities.
Strategy and Thought Leadership: Advanced Human Technologies GroupRoss Dawson
Advanced Human Technologies Group consists of five companies that provide strategic consulting, publishing, events, and digital services to help clients identify opportunities and engage stakeholders. The group's services include facilitating executive strategy sessions, producing thought leadership content, organizing industry events, managing crowd-sourced content creation, and developing virtual reality applications and 3D presentations. Notable clients include many of the world's largest technology, financial, professional, and media organizations.
Building a Best-of-Class Branding Consultancy Brand by Hayes Roth, HA Roth Co...HA Roth Consulting
Hayes Roth was formerly the chief marketing officer at Landor Associates, one of the largest branding firms in the world. He oversaw global marketing efforts for Landor's 24 offices and 750 employees across 19 countries. The annual marketing strategy and planning process at Landor began in mid-summer, with a SWOT analysis and evaluation of priorities in September. The marketing team would propose a budget, which would then be negotiated with finance and the CEO through the fall. A core strength of Landor's marketing strategy was its consistent focus on being the preeminent idea and design leader in its industry through thought leadership pieces, media coverage, and awards. Landor targeted its exclusively B2B clients among the 5,000-10
We take pleasure in sending the October edition of our Newsletter - Connect, which focuses exclusively on the accomplishments, events, happenings, awards / recognitions of Inspace community of Customers and Vendors. As always this magazine would serve as a forum for sharing organizational good news amongst our client/vendor network. We foresee much benefits in such networking and believe in continued success on this newsletter. We would continue to work towards improving the content regularly.
The document discusses how marketing has transformed from a supporting role focused on trade shows and presentations to a strategic role focused on driving revenue. It outlines how marketers now deeply understand customer needs, optimize lead generation processes, create engaging content, and implement technology to automate marketing efforts. The company described provides services to help organizations transform their marketing approach and implement a "Revenue Marketing System" focused on understanding customers, aligning sales and marketing processes, creating engaging content, and delivering an integrated technology platform.
Shifting to Hypothesis-Driven Dev at Scale by Squarespace Sr PMProduct School
Main takeaways:
- Start with hypotheses and measurable outcomes instead of features
- Make Personas data driven
- Celebrate the “landings," not just launches
Cyaniclab : Software Development Agency Portfolio.pdfCyanic lab
CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.
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In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
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How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
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1. BUILDING A BRIDGE
ACROSS AN OCEAN
Rachel Wolan, Director of Product
Gadi Shamia, COO
September 22, 2016
2. Who Are We?
Gadi Shamia (@gadishamia)
Chief Operating Officer
at Talkdesk
Prior to Talkdesk:
Rachel Wolan (@rachelwolan)
Director of Product
at Talkdesk
Prior to Talkdesk
3. Part 1
The Story of Talkdesk:
How We Became the David in an
Industry of Goliaths
6. Start Small to
Build Believers and
Topple Goliaths
It is easier to enter a market
when no one else pays
attention to it.
Build loyal fans who believe in
your vision and want to
influence your innovation.
Goliaths are slow to innovate
and even slower to
Simple
Self-Service
EnterpriseMid-MarketSMB
High Growth
Custom Workflow
Global
Mission Critical
Value Proposition Talkdesk Customers
7. Don’t Just Build What
Customers Ask For -
Build Conversation
Starters
It is hard to strike a balance
between delivering what
customers ask for, simplifying
what you have and looking for
opportunities to differentiate.
8. Focus on Outcomes
for Your Customers’
Customer -- Get Your
Customer Promoted
Make your customer look like
the smartest person in the
room by picking the new kid
on the block.
9. Be Chrome -- Not IE6
User experience can be a point
of differentiation if the user
experience really maps to the
bottom line.
10. Part 2
The Story of Talkdesk:
How We are Building a Bridge Across
the Ocean
11. Which Bridge Was NOT
Built By the American
Bridge Company?
You need to focus on the
similarities and differences to be
successful running multi-site
teams.
a. Ponte 25 de Abril
in Lisbon
c. Bay Bridge
in San Francisco
b. Golden Gate Bridge
in San Francisco
12. Discover Similarities --
Respect Differences
You need to focus on both the
similarities and differences to be
successful running multi-site
teams.
13. Crisis Builds
Confidence and
Bonds Teams
Talkdesk reached a breaking
point because we scaled our
customer base very quickly.
We had to do a complex
database migration, plus QA the
entire application in the middle
of the night.
This was the first time
Engineering and Product
bonded.
3:30 am
14. First Who...Then What
In both offices, we focused on
hiring the right people to lead
and own areas as we scaled.
Inevitably as we scaled, a small
percentage left our team, even
high performers.
The key is getting people in
positions where they will be
successful.
15. Transmit Culture
Across Offices by
Investing In Exchanges
We have systematized “abroad”
programs both ways,
transplanting product
managers, engineers and
designers in both Lisbon and
San Francisco.
16. Learn Best Practices
from Companies with
Similar Trajectories
We read about and met with a
handful of companies that had
successfully distributed growth
phase startups.