Tupperware entered the Indian market in 1996 using a multi-level marketing structure of dealers, managers and distributors to sell its products. It marketed through home parties where dealers would demonstrate products to potential customers and earn commissions. This "party plan" strategy allowed customers to see products and understand their benefits. Tupperware also focused on recruiting and training people to grow its sales force. While initially relying on word-of-mouth, it later used magazines and partnerships with P&G to promote brands and boost awareness through various campaigns and events.