Good news for FMCG organizations & Frontline sales team. Opportunity to build frontline capability with a mentor.

1. FMCG ORGANIZATIONS &
THE FRONTLINE SALES TEAM

3. A frontline capability building
facility with a difference
is ready

4. ICANTER is a brainchild of Gautam Gupta.
He retired from MONDELEZ in Oct 2015 (erstwhile CADBURY INDIA)
and opened this distinctive capability building facility where only
• FMCG FRONTLINE SALES PERSONS
can study , learn and build themselves WITH A MENTOR to become a much
valued and respected sales professional in a fairly short span of time.

5. GAUTAM GUPTA
FMCG frontline mentor
1980 - 1981 G Atherton & Co
1981 - 1986 HMM Ltd (now GSK)
1986 - 2015 Cadbury India (now MONDELEZ)
Retired in October 2015
Opened ICANTER in September 2016
Roles : Frontline to branch leadership to all India projects
Has a long training background as well
Pioneered quite a few sales innovations
Carries a wide network across FMCG industry & beyond
Many of the senior leaders (CEO , Directors , Branch heads)
remain among his well wishers
He is passionate about sports , music & creativity

6. WHY ARE WE DISTINCTIVE
Firstly,
we are pursuing the path of
‘Self development’ to build capability
Secondly,
We are offering ‘Learn & Lead with a
mentor’ opportunity

7. THE GRAND PURPOSE
Step-changing the
professional and personal curve
of the frontline sales team

8. IN A NUTSHELL
‘Tell me and I forget. Teach me and I
remember. Involve me and I learn’.
Benjamin Franklin

9. DIFFERENCE
TRAINER ~ MENTOR
 Time bound vs. 24X7 (anytime , anywhere)
 Task vs. Relationship (Informal , High touch)
 Result vs. Principles , Processes , Pride
 Popular practices vs. Core values , self belief
 Skill vs. Self awareness
‘Mentoring is a brain to pick , an ear to listen
and a push in the right direction’
John C Crosby

10. BENEFITS TO THE FMCG
ORGANIZATIONS
Drive core values
Encourage aspiration
Retain & attract top talents
Create competitive edge
Achieve greater business growth
Be a pioneer of mentoring way of learning

11. BENEFITS TO THE FMCG
FRONTLINE SALES
PROFESSIONALS
Enhance self awareness
Minimize fear of failure
Understand the power of influence
Expand the business insights
Achieve greater sales growth
Be a much valued sales professional