2. Motivating
FB Social Game Charity Access to
Consumer
WIFI
Credits Currency Donations Content
Engagement
157MM 47MM 21MM
15MM 62MM 24MM
3. Motivating
FB Social Game Charity Access to
Consumer
WIFI
Credits Currency Donations Content
Engagement
3
4. Motivating
FB Social Game Charity Access to
Consumer
WIFI
Credits Currency Donations Content
Engagement
Earned
Media
Shares on
Brand FB &
Facebook &
Twitter Page
Twitter
WOM Qual.
Research
Re-Target Fans of the #1 Brand with Coupon Offer
4
5. Delivering Results @ $50K
People: 125,000 Engagements of 60s each (on avg.)
Results: 50% increase in consideration
Opt-In: 100% of consumers choose to engage
Metrics: Quantitative & Qualitative
Options: Consumer Cookie Ideas
Talk: 50,000 Shares to FB & Twitter
Intelligence: A study on WOM effectiveness
Overdelivery: All shares and engagements are free
Next: It scales to match your goals
5