The document discusses ways that local newspapers can generate revenue from their digital operations and readers. It provides examples of using analytics to understand digital audiences and creating revenue streams like premium ads, sponsorships for texting programs, and contests to boost engagement and grow email lists. The goal is for newspapers to capitalize on digital opportunities and leverage reader data to become leaders in their communities again.
The document discusses ways for local newspapers to generate revenue from their digital operations and readers. It recommends establishing tracking systems to understand digital readership. Opportunities proposed include premium announcements, ad packages, text messaging services for timely updates, and contests to grow email lists and engage readers. The goal is for newspapers to capitalize on reader data and become leaders in their communities again through these digital dime opportunities.
This document summarizes a presentation on paid online content for newspapers. It discusses trends showing that about half of daily newspapers now charge for online access. It also outlines benefits of the paid model like increased revenue and improved quality of comments. The presentation provides two case studies of newspapers that implemented paid models successfully: the Columbia Daily Tribune saw subscription revenue triple lost advertising revenue, and the Augusta Chronicle took a thoughtful, deliberate approach to their rollout. The presentation ends with five recommendations, including making the site worth paying for, using an opt-out model for print subscribers, choosing a metered paywall, delineating paid vs free content, and not being afraid to charge real money.
Chris Turner
Senior Director of SEC Programming, ESPN
Chris Turner was named senior director of SEC programming in January 2009. Turner joined ESPN in 1995 after the company acquired Creative Sports, where he served as programming coordinator. In 1997, ESPN combined its Ohlmeyer Communication Corporation (OCC) division and Creative Sports to form ESPN Regional Television (ERT), the nation’s largest syndicator of college sports programming.
During his tenure with ERT, Turner’s syndication responsibilities grew to include Big East, Big 12 and C-USA basketball, as well as Mountain West football. He also co-managed ERT’s events division, where he was instrumental in growing the portfolio to more than 20 owned and operated events, including six post-season college football bowl games, six multi-team men’s college basketball events and the ESPN National Golf Challenge presented by Callaway.
As senior director of SEC programming, Turner is responsible for the day-to-day oversight of ESPN’s historic agreement and plays a significant role in the creation of the SEC Network. In addition to current responsibilities, he oversees content development and acquisition for the network’s digital platforms.
We started the Austin Weekly News West Side Business Network because we recognized a strong need to support the business community on Chicago's Greater West Side in terms of community outreach, exposure and networking. What started as an invitation for some local businesswomen and entrepreneurs to meet for breakfast has grown into a strong business network of more than 500 members, with subgroups including West Side Women, West Side Men, West Side Bridge, Austin Weekly News Business Development Group and the West Side Manufacturing Network.
Roger Fidler, RJI Program Director for Digital Publishing, assesses the current journalism business model and proposes how to flip it to monetize high-value enterprise journalism.
David Danto, principal consultant at Dimension Data, discusses workplaces of tomorrow at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016.
More information about the event: https://www.rjionline.org/events/rjicollab
Laura Evans
VP of Audience Development and Data Science, Scripps Networks Interactive
Laura Evans is vice president of audience development and data science at Scripps Networks Interactive (HGTV, DIY Network, Food Channel, Cooking Channel, Travel Channel and Great American Country). In this role, Evans leads audience development, data analysis, development and deployment of analytics across all SNI digital products, digital marketing execution, customer service, and audience strategy through leveraging data and its management.
Previously, Evans was head of Dow Jones' audience insights and analytics team: a cross-functional and highly specialized group focusing on digital audience growth and strategic research, as well as data analysis for all digital, mobile and offline properties of Dow Jones and Co. (The Wall Street Journal, MarketWatch, Barron's, Factiva).
Prior to joining Dow Jones, Evans was with The Washington Post for 10 years where her last position was chief experience officer and vice president of research. Her team had the directive of making sure The Washington Post had a clear audience strategy across all products, serving as the link between customers' needs and the business's operations.
This document contains summaries of a 2014 survey on mobile media news consumption. It finds that:
- 41% of smartphone owners were ages 18-34, with an average age of 41. More women owned smartphones than men.
- 56% of smartphone owners used news apps in the past week, averaging 2.5 apps. Younger age groups used more apps than older groups.
- Smartphone owners used their phones frequently, with over 90% using them daily and two-thirds using them everywhere.
The document discusses ways for local newspapers to generate revenue from their digital operations and readers. It recommends establishing tracking systems to understand digital readership. Opportunities proposed include premium announcements, ad packages, text messaging services for timely updates, and contests to grow email lists and engage readers. The goal is for newspapers to capitalize on reader data and become leaders in their communities again through these digital dime opportunities.
This document summarizes a presentation on paid online content for newspapers. It discusses trends showing that about half of daily newspapers now charge for online access. It also outlines benefits of the paid model like increased revenue and improved quality of comments. The presentation provides two case studies of newspapers that implemented paid models successfully: the Columbia Daily Tribune saw subscription revenue triple lost advertising revenue, and the Augusta Chronicle took a thoughtful, deliberate approach to their rollout. The presentation ends with five recommendations, including making the site worth paying for, using an opt-out model for print subscribers, choosing a metered paywall, delineating paid vs free content, and not being afraid to charge real money.
Chris Turner
Senior Director of SEC Programming, ESPN
Chris Turner was named senior director of SEC programming in January 2009. Turner joined ESPN in 1995 after the company acquired Creative Sports, where he served as programming coordinator. In 1997, ESPN combined its Ohlmeyer Communication Corporation (OCC) division and Creative Sports to form ESPN Regional Television (ERT), the nation’s largest syndicator of college sports programming.
During his tenure with ERT, Turner’s syndication responsibilities grew to include Big East, Big 12 and C-USA basketball, as well as Mountain West football. He also co-managed ERT’s events division, where he was instrumental in growing the portfolio to more than 20 owned and operated events, including six post-season college football bowl games, six multi-team men’s college basketball events and the ESPN National Golf Challenge presented by Callaway.
As senior director of SEC programming, Turner is responsible for the day-to-day oversight of ESPN’s historic agreement and plays a significant role in the creation of the SEC Network. In addition to current responsibilities, he oversees content development and acquisition for the network’s digital platforms.
We started the Austin Weekly News West Side Business Network because we recognized a strong need to support the business community on Chicago's Greater West Side in terms of community outreach, exposure and networking. What started as an invitation for some local businesswomen and entrepreneurs to meet for breakfast has grown into a strong business network of more than 500 members, with subgroups including West Side Women, West Side Men, West Side Bridge, Austin Weekly News Business Development Group and the West Side Manufacturing Network.
Roger Fidler, RJI Program Director for Digital Publishing, assesses the current journalism business model and proposes how to flip it to monetize high-value enterprise journalism.
David Danto, principal consultant at Dimension Data, discusses workplaces of tomorrow at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016.
More information about the event: https://www.rjionline.org/events/rjicollab
Laura Evans
VP of Audience Development and Data Science, Scripps Networks Interactive
Laura Evans is vice president of audience development and data science at Scripps Networks Interactive (HGTV, DIY Network, Food Channel, Cooking Channel, Travel Channel and Great American Country). In this role, Evans leads audience development, data analysis, development and deployment of analytics across all SNI digital products, digital marketing execution, customer service, and audience strategy through leveraging data and its management.
Previously, Evans was head of Dow Jones' audience insights and analytics team: a cross-functional and highly specialized group focusing on digital audience growth and strategic research, as well as data analysis for all digital, mobile and offline properties of Dow Jones and Co. (The Wall Street Journal, MarketWatch, Barron's, Factiva).
Prior to joining Dow Jones, Evans was with The Washington Post for 10 years where her last position was chief experience officer and vice president of research. Her team had the directive of making sure The Washington Post had a clear audience strategy across all products, serving as the link between customers' needs and the business's operations.
This document contains summaries of a 2014 survey on mobile media news consumption. It finds that:
- 41% of smartphone owners were ages 18-34, with an average age of 41. More women owned smartphones than men.
- 56% of smartphone owners used news apps in the past week, averaging 2.5 apps. Younger age groups used more apps than older groups.
- Smartphone owners used their phones frequently, with over 90% using them daily and two-thirds using them everywhere.
The document discusses 5 ways that social media can improve journalism. It argues that social media is about attitude and communication rather than technology. It advocates for designing journalism to be more social and collaborative by turning news into a conversation. Additionally, social media allows journalists to share iterative news, find engaged audiences, and reach readers where they are already active online. The document provides questions for newsrooms to consider how to better integrate social media into their processes and connect with communities.
Salisbury University is recognized as one of the top schools for communications majors by The Princeton Review. The communications program offers a large curriculum with options to study human communications, journalism, public relations, and media production. Students can gain hands-on experience through internships and on-campus student societies. The document provides an overview of possible course tracks and average pay grades for different communications careers. It emphasizes that communications skills are versatile and valuable for a wide range of private and public sector jobs.
2018 Public Relations & Digital Reach Campaign for Missouri CTFlearfieldinteraction
This presentation represents a variety of ways that the Missouri Children's Trust Fund works to reach the public in their efforts to prevent child abuse and neglect through grant funding, public awareness and education.
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
The document provides an overview of social media including Facebook, LinkedIn, blogs, Twitter, and YouTube and discusses opportunities for personal, professional, and Rotary applications of each platform. Examples are given for how individuals, businesses, and Rotary clubs currently utilize various social media tools. The document emphasizes that social media provides new ways to communicate information and connect with others.
This document lists various partners for different Gold Medal Projects across several universities, including colleges at Michigan State University, the University of Minnesota, the University of Nebraska, Iowa State, and others. The partners listed are various colleges and departments within the universities, as well as some external organizations like the World Bank, Bill & Melinda Gates Foundation, and USAID.
Getting Ink... and Pixels! Hometown news for higher ed marketingMerit Pages
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
1. The document discusses how mobile and social media are important for modern marketers.
2. It provides an overview of key concepts like social media, how it has evolved, and how brands can use platforms like Facebook, Twitter, and reviews.
3. The document also covers mobile marketing and how brands are using mobile technologies like SMS, coupons, apps and location-based services to engage customers.
Beyond the Brochure: Using the Right Communication Channels to Enroll and Retain Students is the title of the presentation. There is substantial research that states pre-enrollment student engagement increases persistence and retention rates.
The Zoom Zoom College Campaign aims to increase brand awareness and create brand ambassadors among college students and recent alumni. Over one year, it will promote events at the 50 largest US universities through digital strategies like social media, mobile apps, and ads. The $500,000 budget will fund social media employees, app development, Google AdWords, and contingencies. Success will be measured by growth in followers and engagement on Twitter, Facebook, YouTube, and the company blog.
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
MySpace Mobile provides a mobile version of the MySpace social network site at m.myspace.com that has over 2 million daily and 10 million monthly unique users generating over 3 billion page views per month. It allows for targeted mobile advertising to MySpace users based on demographics like age, gender, interests and location. Mobile users are always connected through their devices and engage with content and ads frequently, making MySpace Mobile a good platform for reaching tech-savvy mobile audiences.
The Star Tribune newspaper and website attracts over 1.2 million professionals weekly, making it the 7th largest newspaper in the US. It reaches 42% of the local market in print and 40% of local website visits are to StarTribune.com. Research shows the Star Tribune is where 25% of candidates look for jobs, more than any other source, allowing companies to reach more candidates through high-impact print and digital advertising.
The alumni speaker is Art Holliday, BJ ‘76, news director at KSDK, 5 On Your Side, in St. Louis, Mo. His broadcasting career spans more than four decades in news and sports, including more than 40 years at KSDK.
Mobile apps and push notifications are often touted as the golden ticket to engage news consumers with timely and relevant content. For cash-strapped small and medium-sized news organizations a custom-built mobile app is a pipe dream, at best. In response to this problem, RJI Residential Fellow Christopher Guess presented about his ongoing project “Push” on Thursday, Aug. 31, at noon in Fred W. Smith Forum.
Push is an open-source, natively built, mobile news app for iOS and Android that any publication can take for free and easily customize for their own organization. With this tool push notifications, detailed analytics, offline-caching and many other features are available to local newsrooms in ways that only the big names could play with before.
The document discusses 5 ways that social media can improve journalism. It argues that social media is about attitude and communication rather than technology. It advocates for designing journalism to be more social and collaborative by turning news into a conversation. Additionally, social media allows journalists to share iterative news, find engaged audiences, and reach readers where they are already active online. The document provides questions for newsrooms to consider how to better integrate social media into their processes and connect with communities.
Salisbury University is recognized as one of the top schools for communications majors by The Princeton Review. The communications program offers a large curriculum with options to study human communications, journalism, public relations, and media production. Students can gain hands-on experience through internships and on-campus student societies. The document provides an overview of possible course tracks and average pay grades for different communications careers. It emphasizes that communications skills are versatile and valuable for a wide range of private and public sector jobs.
2018 Public Relations & Digital Reach Campaign for Missouri CTFlearfieldinteraction
This presentation represents a variety of ways that the Missouri Children's Trust Fund works to reach the public in their efforts to prevent child abuse and neglect through grant funding, public awareness and education.
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
The document provides an overview of social media including Facebook, LinkedIn, blogs, Twitter, and YouTube and discusses opportunities for personal, professional, and Rotary applications of each platform. Examples are given for how individuals, businesses, and Rotary clubs currently utilize various social media tools. The document emphasizes that social media provides new ways to communicate information and connect with others.
This document lists various partners for different Gold Medal Projects across several universities, including colleges at Michigan State University, the University of Minnesota, the University of Nebraska, Iowa State, and others. The partners listed are various colleges and departments within the universities, as well as some external organizations like the World Bank, Bill & Melinda Gates Foundation, and USAID.
Getting Ink... and Pixels! Hometown news for higher ed marketingMerit Pages
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
1. The document discusses how mobile and social media are important for modern marketers.
2. It provides an overview of key concepts like social media, how it has evolved, and how brands can use platforms like Facebook, Twitter, and reviews.
3. The document also covers mobile marketing and how brands are using mobile technologies like SMS, coupons, apps and location-based services to engage customers.
Beyond the Brochure: Using the Right Communication Channels to Enroll and Retain Students is the title of the presentation. There is substantial research that states pre-enrollment student engagement increases persistence and retention rates.
The Zoom Zoom College Campaign aims to increase brand awareness and create brand ambassadors among college students and recent alumni. Over one year, it will promote events at the 50 largest US universities through digital strategies like social media, mobile apps, and ads. The $500,000 budget will fund social media employees, app development, Google AdWords, and contingencies. Success will be measured by growth in followers and engagement on Twitter, Facebook, YouTube, and the company blog.
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
MySpace Mobile provides a mobile version of the MySpace social network site at m.myspace.com that has over 2 million daily and 10 million monthly unique users generating over 3 billion page views per month. It allows for targeted mobile advertising to MySpace users based on demographics like age, gender, interests and location. Mobile users are always connected through their devices and engage with content and ads frequently, making MySpace Mobile a good platform for reaching tech-savvy mobile audiences.
The Star Tribune newspaper and website attracts over 1.2 million professionals weekly, making it the 7th largest newspaper in the US. It reaches 42% of the local market in print and 40% of local website visits are to StarTribune.com. Research shows the Star Tribune is where 25% of candidates look for jobs, more than any other source, allowing companies to reach more candidates through high-impact print and digital advertising.
The alumni speaker is Art Holliday, BJ ‘76, news director at KSDK, 5 On Your Side, in St. Louis, Mo. His broadcasting career spans more than four decades in news and sports, including more than 40 years at KSDK.
Mobile apps and push notifications are often touted as the golden ticket to engage news consumers with timely and relevant content. For cash-strapped small and medium-sized news organizations a custom-built mobile app is a pipe dream, at best. In response to this problem, RJI Residential Fellow Christopher Guess presented about his ongoing project “Push” on Thursday, Aug. 31, at noon in Fred W. Smith Forum.
Push is an open-source, natively built, mobile news app for iOS and Android that any publication can take for free and easily customize for their own organization. With this tool push notifications, detailed analytics, offline-caching and many other features are available to local newsrooms in ways that only the big names could play with before.
Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute at the Missouri School of Journalism, delivers the results of a survey conducted for RJI on the attitudes of Americans toward fake news.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
A recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot." And while all human cyborg rumors can neither be confirmed or denied, Hernandez has developed a reputation for infusing traditional journalism leadership with new media applications. Hernandez is the Director of Media Innovation at Banjo, a fastgrowth startup specializing in event detection used everyday by thousands of journalists. He recently concluded a yearlong academic fellowship with the Reynolds Journalism Institute at University of Missouri focused on the opportunities and challenges of Apple Watch for newsrooms.
Kaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government.
Previously, Campwala was the director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the city of New York.
He stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter.
He earned an A.B. from Brown University in political science, and a master's from UCLA.
Zahra Rasool is part of the Innovation Team at Al Jazeera and is currently leading the immersive media arm for the network. She is the studio's editorial lead and focuses on the production of compelling 360-degree video, virtual reality and augmented reality content.
Before joining Al Jazeera's innovation team, she was the managing editor of Huffington Post RYOT where she was responsible for RYOT's editorial strategy, managing the content team and combining journalistic storytelling with VR and 360-degree technology.
In 2015, she founded her own startup Gistory that provides complete, concise and contextual news on a world map. She also worked with Fault Lines, an Emmy award-winning investigative documentary show on Al Jazeera. Her background is in documentary filmmaking and she is very passionate about new emerging platforms and immersive storytelling in shaping the future of the media.
Uzodinma Iweala is the CEO, editor-in-chief and co-founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa. He is an award-winning writer, a filmmaker, and a medical doctor.
Iweala was a Radcliffe Fellow at Harvard University where he worked on a novel about Washington, D.C., titled "Speak No Evil." His first novel, "Beasts of No Nation," was released in 2005 to critical acclaim, and won numerous awards. Beasts of No Nation was translated into 14 languages and selected as a New York Times Notable Book. It has been adapted as a major motion picture staring Idris Elba. His second book, "Our Kind of People," a nonfiction account of HIV/AIDS in Nigeria, was released in 2012 in the United States and the United Kingdom. Iweala is the producer of the short documentary Waiting for Hassana, which premiered at the Sundance Film Festival in January 2017. He has published numerous short stories, articles, and essays in addition to appearing as a guest on various international cable TV news shows.
He was the founding CEO of the Private Sector Health Alliance of Nigeria an organization that promotes private sector investment in health services and health innovation in Nigeria. He is also a founding partner of Txtlite Nigeria Ltd, a company that provides off-grid solar solutions across Africa.
Iweala holds an AB, magna cum laude, in English and American Literature and Language from Harvard College and is a graduate of Columbia University’s College of Physicians and Surgeons.
Adam Falk is a news editor for The Wall Street Journal, though he thinks that title is a little too general. Specifically, he produces graphic explainer videos that are aimed at Facebook but play across a variety of WSJ's platforms. He recently started this project, after launching and running WSJ's news-digest app, What's News. Before that, Adam produced videos and graphics for Newsy. He's a proud University of Missouri grad and would be happy to give you some Columbia suggestions.
Ben Norskov and Mohini Dutta run Antidote Games, a play consultancy facilitating the work of journalists, scientists, and organizations around the world.
Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month — and many more via a weekly podcast, Facebook Live, the HBR bot on Slack, and Alexa flash briefings. HBR.org has won multiple awards during her five years as editor, including a Webby Award for best business website in 2016 and a Digiday Award for best publishing website design in 2014. Previously she was digital managing editor for America’s Test Kitchen and Cook’s Illustrated, digital director for English cooking legend Delia Smith, and director of content for one of the first news, entertainment, and social sites aimed at the LGBT community, PlanetOut. She is a writer whose fiction has appeared in the Best American Short Stories, and a board member for the literary magazine A Public Space. In 2016, she helped start the DADA2 Foundation to support research into her daughter’s rare disease.
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online payments company Due. Rampton is best known as an entrepreneur and connector. He was recently named #2 on the Top 50 Online Influencers in the World list by Entrepreneur Magazine, as well as a blogging expert by Time.
Award-winning storyteller Sarah Hill is the CEO and chief storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Hill is a former interactive news anchor for the NBC and CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alumna of the Missouri School of Journalism and former adjunct faculty, her reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Hill is fascinated with what she calls "Human Media," or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Hill likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere," that uses virtual reality to allow aging World War II veterans the opportunity to see their WWII memorial. As chief storyteller at Veterans United Foundation, she told stories about veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
Alejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez. In this capacity, he is responsible for expanding partnerships, growing audiences and creating innovative revenue streams for the news platform.
González works with a dynamic team willing to take on the challenge of opening a greater space for independent media to thrive in Cuba. With correspondents and reporters around the island, 14ymedio is positioning itself as the news platform that accompanies Cuban citizens during these times of great change on the island.
Prior to his current role, González was a senior analyst at a startup advisory firm, directly responsible for crafting market expansion strategies for leading U.S. companies and institutions seeking to expand their business into Latin America.
A graduate of Georgetown University’s Edmund A. Walsh School of Foreign Service, González has a strong passion for initiating positive disruptive change in society. He serves as a mentor to first-generation Georgetown students and is the curator of the Global Shapers Miami Hub, a community of the World Economic Forum. He is an avid globetrotter and loves salsa dancing.
González resides in Miami, Florida, surrounded by a fun and eclectic Cuban family, and is constantly on WhatsApp chatting with The G19, his group of friends who live all over the world.
Kari Paul is a personal finance reporter at WSJ's MarketWatch where she covers technology, travel, and culture. Previously, as she worked as a freelance writer for publications including VICE magazine, Quartz, The Week, NYMag, Elle, and Cosmopolitan. She is based in New York City.
This document discusses how frameworks can help simplify archiving tasks for developers. It proposes creating framework plugins that integrate archiving functionality according to the Memento standard, making archiving easier to implement. This would encourage more self-archiving of websites and strengthen the overall system. Frameworks are most effective when they implement best practices silently, so these plugins aim to obscure the implementation details and make archiving just another standard feature for developers.
Katherine Skinner is executive director of the Educopia Institute, a not-for-profit educational organization that builds networks and collaborative communities to help cultural, scientific, and scholarly institutions achieve greater impact. Skinner, who has a doctorate from Emory University, has co-edited three books and co-authored the landmark “Guidelines for Digital Newspaper Preservation Readiness” with Matt Schultz.
Kalev Leetaru is a Senior Fellow at the George Washington University Center for Cyber & Homeland Security and a member of its Counterterrorism and Intelligence Task Force. Leetaru was named one of Foreign Policy Magazine's Top 100 Global Thinkers of 2013, as well as being a 2015-2016 Google Developer Expert for Google Cloud Platform. Leetaru's work focuses on how innovative applications of the world's largest datasets, computing platforms, algorithms and mind-sets can reimagine the way we understand and interact with our global world. The GDELT Project is a realtime open data global graph over human society as seen through the eyes of the world's news media, reaching deeply into local events, reaction, discourse, and emotions of the most remote corners of the world in near-realtime and making all of this available as an open data firehose to enable research over human society.
Kate Zwaard is the chief of National Digital Initiatives at the Library of Congress, where she leads a new group focused on digital innovation and expanding the use of the digital collections. She previously managed the Digital Repository Development team, contributing leadership, code and a passion for the mission of the agency. Under her technical direction, the Library of Congress ingested three petabytes (equivalent to 3 million gigabytes) of digital collections, including web archives, the first born-digital manuscript collections, 10 million Chronicling America newspaper pages and three-fourths of a trillion tweets. Before coming to the Library of Congress, Zwaard led the development team responsible for the digital preservation and authentication data architecture at the U.S. Government Publishing Office. She comes to public services from a quantitative research and community banking background. Zwaard has chaired the PREMIS Editorial Committee and the National Digital Stewardship Alliance’s Standards and Practices Working Group. She has written and spoken widely on topics ranging from software development to digital preservation.
In July 2011, Dr. Younger became the executive director for the Catholic Research Resources Alliance (CRRA) after serving as the first chair of the Board of Directors. Prior to that, she led the Libraries at the University of Notre Dame where she and the expert library staff successfully carried out many initiatives that enhanced services and collections locally, nationally and internationally. She continues her affiliation with Notre Dame as the Edward H. Arnold Director of Hesburgh Libraries Emerita. Prior to that she served in administrative positions at The Ohio State University and the University of Wisconsin-Madison, where she also received her education and degrees in librarianship.
Dr. Younger continues as a leader in state, national, and international library organizations, having served on the boards of the Center for Research Libraries (CRL), the Association of Research Libraries (ARL), the Academic Libraries of Indiana (ALI) and the OCLC, a global library cooperative. She has published numerous articles on topics including cataloging and metadata, the challenges of cooperation and transforming libraries for the global information society and is invited frequently to speak at conferences. Most recently, for the second year, she was a co-presenter on best practices in digital archiving at the Catholic Media Conference, the annual conference of the Catholic Press Association of the United States and Canada.
More from Reynolds Journalism Institute (RJI) (20)
Younger, Jennifer: lighntning talk, Digital Preservation: Aggregated, Collabo...
Rji digital dimesmpatosend
1. Turning Digital Dimes into Dollars
Michigan Press Association
Reynolds Journalism Institute
Missouri School of Journalism
January 26, 2013
University of Missouri Missouri School of Journalism
2. Measuring Readers
vs.
University of Missouri Missouri School of Journalism
3. Measuring Digital Readers
• Get a tracking system
– Google Analytics, Omniture
• Create daily, weekly, monthly reports
– Where are your digital readers?
• Capitalize your traffic
– Sell what readers visit
University of Missouri Missouri School of Journalism
4. Measuring Digital Readers
April Page Visits: March Page Visits:
Source: Google Analytics, Tidewater News 2012
University of Missouri Missouri School of Journalism
5. Print obits
• Written by?
• Section?
• Most read?
• Premium ads?
University of Missouri Missouri School of Journalism
6. Digital Dime Opportunities
• Leverage the data
• Create revenue streams
• Meet the market needs
– Readers and advertisers
University of Missouri Missouri School of Journalism
15. Digital Dime Opportunities: Texting
Market Need:
• Timely info
• Opt-in
• Push delivery
• Community service
Revenue Source:
• Platform sponsorship
• Text “rental”
• BTYB sponsors
University of Missouri Missouri School of Journalism
20. Digital Dime Opportunities: Email
Market Need:
• Customized news
• Opt-in
• Push delivery
• Segmented audiences
Revenue Source:
• Platform sponsorship
• Email ads
• Advertiser Email blasts
University of Missouri Missouri School of Journalism
21. Digital Dime Ideas: Contests
Readers
Participants Email/Text
Contests Revenue
Bigger
Email/Text Lists
University of Missouri Missouri School of Journalism
27. Digital Dime Opportunities: Contests
…put your name front and center for fans returning week
after week to make their picks.”
University of Missouri Missouri School of Journalism
29. Digital Dime Opportunities: Contests
• Cutest Baby
• Cutest Pet
• Backyard Makeover
• Beauty Makeover
• Room Makeover
• Green Home
• Travel
• Recipes
• Photos
• March Madness
University of Missouri Missouri School of Journalism
30. Digital Dime Opportunities: Contests
Market Need:
• Opt-in
• Fun
• Leverages key events
• Generates buzz
Revenue Source:
• Title sponsors
• Weekly/Secondary sponsors
• Increases text/email lists
University of Missouri Missouri School of Journalism
31. Digital Dime Strategy
Readers
Participants Email/Text
Contests Revenue
University of Missouri Missouri School of Journalism
33. Newspaper Today
Community
Information
Provider
University of Missouri Missouri School of Journalism
34. Be the Leader!
• Tribute.com—targeting funeral homes & TV
• Radio listener clubs—contests & email lists
• Groupon/Living social—segmented databases
• Meguiar—hyper-local text messaging
Own Your
Market!
University of Missouri Missouri School of Journalism
35. More Digital Dime Ideas
University of Missouri Missouri School of Journalism
36. More Digital Dime Ideas
University of Missouri Missouri School of Journalism
37. Local Media Insider Offer
• Weekly case study • Promo Code:
– Proven success stories
–ThreeFree
– Contact info
– Practical & actionable
• Access to 3 case studies
items • 20% off subscription
• Product and vendor – Good for 30 days
reviews
• Searchable database
University of Missouri Missouri School of Journalism
So now that we know that obits is a highly read section, how do you earn your digital dimes?
Most obit pages, look much like this one from the Frankfort State Journal.There are two key “above the fold” ad spots. For this publication, clicking on a specific obit opens up a small window — it’s not another page but a pop-up — but there is another leaderboard spot. Not a bad start to earning dimes the traditional way—through ad sales.
To create highly specific targets, the marketing department added opt-in "VIP Newsletter" choices to all of its online registration forms. In total there are 21 commercial opt-in categories listed in check boxes on the form, and integrated with its email partner, Presslaff:
The manager of the program at the paper had this to say: “When we first got the PressLaff delivery system, our advisors said that we needed to put “Special offer brought to you by The Elkhart Truth in the email subject line, They also told us to put a banner across the top of each email that said ‘This savings brought to you by The Truth.’ “ Open rates, however, were low. When The Truth experimented by changing the subject line to represent the advertiser, some open rates shot up to 20 percent, especially on the targeted e-blasts. It seemed more relevant to (the audience).Now they have made the (e-blast) look like it’s coming from the advertiser... though at the bottom it does say 'Brought to you by The Elkhart Truth', and there’s an opt-out option as well.They also insist that advertisers provide offers which true value—not the same offer you can find all over town. Keeping the offers exclusive and higher value improve open rates.Which are two more critical elements to success email blasts: c. Pricing and packaging,Developing demographics for email audiences and Policing programs to guard the value and integrity of the lists.
Elkhart partners with Presslaff interactive to launch their email service.
The results? $42,000 in email blast new revenue first year, from both upsells and new clients. 30,000 daily circThe Truth's marketers started by pricing e-blasts slightly higher than competitors’ blasts, which don't have the same quality of opt-ins. The email cost begins at $12 CPM, and each target add-on raises the CPM by $5.Advertisers do not see or rent the list. It’s all controlled by The Truth staff.
They designed a simple form, and tied it in to Facebook to encourage sharing.Notice they also have a section to tell friends about the contest.
The ad packages were truly multi-media. .
Promote: To sell the program, Wichita created a “plan book” that included a bullet-point reference sheet, mini spec layout of what the double truck looked like with the single box and double box, sales sheet with early bird pricing and the program agreement. Sales incentives motivated the Eagle staff. “If you tell the rep they’ll make $100 or $150 from every sale, it really helps. From local travel agency Air Capital they solicited four $900 trip-for-two vouchers, one of which became the award for the Eagle’s top sales performer.PRIZESPapa John's is one of the most aggressive marketers looking to build its own data lists and seems to pop-up on a lot of contests. Do you know the regionalcontact in your market? Other fast and semi-fast food partners include Dairy Queen who developed a text-back campaign around high school sports, Wendy's, Hero's Pizza, PopEyes and Buffalo Wild Wings. Get to know the marketing manager for your city or region. Auto dealers also love local football sponsorships. Dealerships we've seen sponsoring these around the country include Honda, Toyota, Suzuki and Chevrolet as well as pre-owned lots, but your list really includes any dealer with whom you have a relationship. Beer sponsors we've seen stepping up to football contests in include both Bud Light and Miller Light, and Pepsi has shown up as a title sponsor in one market. Have fun: Letting the advertisers play in the contest and publishing their scores also helped make this broader model work by giving merchants added community celebrity status. Making multiple sponsorships exclusive by category adds security and prestige to the buy. Sports stores and sports bars also like football contests. If you have a weekly contest, you may allow sports bars to buy the weekly "The party's at..." sponsorship. Several papers have attracted as a prize sponsors a home electronics store that gives away a flat screen television — a great tie-in with sports fans.Be Social: Share results and info on Facebook, Twitter
Remember—the better and more defined the list, the greater the value to advertisers.
Until now, newspapers have tended to focus on two key elements of the news business—the press and the paper.
Includes a checklist on how to sell text messaging service.Ten Ways to grow email lists quickly21 contests that work (with media references included)