The document discusses business concepts such as the input-process-output model of business, different business sectors, and adding value. It provides learning objectives and examples for students to understand these core ideas. Students are assigned homework to produce revision notes consolidating what they learned about transforming resources into goods and services.
Akuntansi Manajemen Edisi 8 oleh Hansen & Mowen Bab 3Dwi Wahyu
Materi Bab 3 Activity Cost and Behavior, Akuntansi Manajemen buku Hansen & Mowen Edisi 8. Presentasi powerpoint oleh Gail B. Wright, Professor Emeritus of Accounting, Bryant University
the document is on Cost volume profit analysis.
(Cost-volume-profit (CVP) analysis is used to determine how changes in costs and volume affect a company's operating income and net income.)
A very simple yet precise description of costing and pricing,with examples of both.help for both management and engineering students,specially for entrepreneurship development.like.comment and share.
Akuntansi Manajemen Edisi 8 oleh Hansen & Mowen Bab 3Dwi Wahyu
Materi Bab 3 Activity Cost and Behavior, Akuntansi Manajemen buku Hansen & Mowen Edisi 8. Presentasi powerpoint oleh Gail B. Wright, Professor Emeritus of Accounting, Bryant University
the document is on Cost volume profit analysis.
(Cost-volume-profit (CVP) analysis is used to determine how changes in costs and volume affect a company's operating income and net income.)
A very simple yet precise description of costing and pricing,with examples of both.help for both management and engineering students,specially for entrepreneurship development.like.comment and share.
In this presentation, we will discuss the basic concept of product, types of product and terms and their meaning in the context of evaluating the value of a certain product.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Chapter 4
Niccole Hyatt, PhD
Chapter overview
This chapter describes the elements of the supply chain and its management. The bullwhip effect is discussed.
The various decisions in supply chain management are discussed and evaluated. These include outsourcing, purchasing, use of technology, warehousing, and vertical integration.
Finally, the performance measures and trends in supply chain management are described.
objectives
Describe basic supply chains and supply chain management.
Explain issues affecting supply chain management.
Explain the role of purchasing.
Illustrate how sourcing decisions are made.
Describe the role of warehousing.
Describe how supply chain management is implemented.
What are the types of e-commerce?
E-commerce, or using the Internet and Web to transact business, can be characterized by noting what entities are involved.
Business-to-business (B2B) concerns businesses working together to allow one to receive inputs from another. B2B can be said to have started in the 1970’s with automated order entry systems that used telephone connections. In the late 1970s, electronic data interchange (EDI) provided standards for the computer-to-computer exchange of information such as invoices and purchase orders.
Business to consumer (B2C) is a retail activity. Here companies use electronic means to deliver goods and services to consumers.
What revenue models are used in e-commerce?
Operators of e-commerce web sites can support their activities using one or more of several revenue models.
A site that attracts users and then displays advertisements from other businesses is using the advertising revenue model. A site that charges a fixed periodic fee for access to its content is using a subscription revenue model. Some sites charge a fee for a completed transaction, such as a stock trade. This is the transaction fee model.
Companies that earn directly from what customers buy use the sales revenue model. Finally, a site may earn its revenue by referring visitors to other sites. This is the affiliate revenue model.
How does the supply chain work?
I recently bought sodas in cans. The cans are produced by obtaining the raw materials from mines, followed by processing in a plant.
The cans are filled with the liquid at the bottling companies. They are then placed in a warehouse.
From there, they are shipped to the retailers who sell them to customers.
Then, I can enjoy my soda!
Service and manufacturing supply chains
Service supply chains typically do not include external suppliers. In addition, the tier one supplier is a company that produces the final packaged product.
Manufacturing supply chains typically include a greater variety of links in the chain in terms of the types of companies. Manufacturers have external suppliers in different tiers, as well as processing operations.
What affects global supply chains?
Global supply chains face several challenges. The members of the supply chain can be disp ...
Unit 4 Assignment Assignment Business Marketing In t.docxdickonsondorris
Unit 4 Assignment
Assignment: Business Marketing
In this Assignment, you will create an audiovisual presentation to verbally market a product to
another business rather than to consumers.
According to Lamb et al. (2014), business marketing differs from marketing to consumers only in
terms of the use of the products or services ─ leaving out the consumer. Business marketing
entails marketing to persons and businesses who will then offer it to consumers. These products
can include parts of goods or those that are used to manufacture other products, or services
used by organizations to operate more efficiently or that are later resold. To demonstrate your
comprehension of Business Marketing, read the following scenario and follow the directions to
complete this Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX
Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented
businesses. As part of your marketing training, you have been tasked with finding new
marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of
a new product called “Bon Vivant Organic Gourmet,” a high quality organic frozen food product.
Read the BonVivant Business and Product Profile: Click Here.
Your job as a B2B marketing associate is to build relationships with reputable organizations that
will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and
product with integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5-
slide audio visual presentation using Microsoft PowerPoint with audio covering the
characteristics that make Bon Vivant Organic Gourmet a business product.
(This is where your microphone either built into your computer in most cases or alternatively
your microphone headset you purchased, will be used.)
For a tutorial on adding audio to your PowerPoint presentation, click here.
Checklist: Include the following information:
Slide 1: Title Slide. Include your name, date, title of the presentation.
○ Oral narration: Introduce yourself and the topic of your presentation.
○ Notes: Narration Script
Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon
Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a
business product.
http://extmedia.kaplan.edu/business/AB219/1403C/Misc/Bon_Vivant_Organic_Gourmet.pdf
http://extmedia.kaplan.edu/business/AB219/1403C/Misc/U4Tutorial.pdf
○ Oral Narration: Explain your decision.
○ Notes: Narration Script
Slide 3: Identify a business customer category (producer, reseller, government, or
institutions) to focus relationship marketing and strategic alliance efforts in the sale of
Bon Vivant Organic Gourmet frozen meals.
○ Oral Narration: Explain why you chose the b ...
Internal analysis, the six fundamental questions answered in analyzing the internal environmental of business.How well the company’s present strategy working,Discuss the difference between corporate level strategy and business level strategy,the four building blocks and their impact on overall company strategy,Define horizontal and vertical integration with example,explain the five major competitive strategy?
Article The Strategy Accelerator - Which businessmodels and strategies are va...Alfred Griffioen
How to improve your businessmodel and find an attractive position in the value chain or value network. How valid are the strategies of Porter, Treacy & Wiersema and the BCG portfolio matrix in this internet age and globalised world? The strategy accelerator gives a concise alternative, combining the Resource Based View and strategic marketing.
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Similar to 1.3 transforming resources into goods and services - moodle (20)
3. Learning Objectives
By the end of this lesson you should be able to:
1. Understand and explain the basic input-process-output
model of business activity.
2. Understand and apply the classification of business
activity by sector.
3. Understand and explain the benefits of added value to a
product or service and apply this to specific products/
services.
4. Discuss!
Discuss the images on
your table and answer
the questions….
You have 5 minutes!
LO1) Understand and explain the basic input-process-output model of business activity.
5. Business inputs and outputs
The carrots in the example have
gone through a process of turning
inputs into outputs.
Input – something that contributes
to the production of a product or
service
Output – something that occurs as
the results of business inputs.
LO1) Understand and explain the basic input-process-output model of business activity.
6. Do you know your products from
your services?
LO1) Understand and explain the basic input-process-output model of business activity.
7. Product or Service?
Product – a tangible good that is manufactured
or refined for sale.
E.g. – Car, CD, Food
Service – an intangible good that can be paid for
or experienced.
E.g. – Rail Travel, Haircut, Accountancy Service
LO1) Understand and explain the basic input-process-output model of business activity.
8. Identifying Business Sectors
You have 15 minutes to produce a
poster explaining one of the following
business sectors:
Primary
Secondary
Tertiary
Quaternary
You will to provide a description and
an example for your given sector.
Prepare to feedback....
LO2) Understand and apply the classification of business activity by sector.
9. The changing importance of business
sectors
The UK has seen a decline in the
primary and secondary sector
and expansion in the tertiary and
quaternary sectors – Why?
How are some primary sector
businesses adapting?
Farms now offer
accommodation, farm shops or
activity centres.
LO2) Understand and apply the classification of business activity by sector.
10. Added Value
Adding Value – is the difference in value between the price of
the finished product and the cost of raw materials.
Raw materials + processing = finished product/ service
Added value
Selling price - cost of raw materials = added value
LO3) Understand and explain the benefits of added value to a product or service and apply this
to specific products/ services.
11. A business can add value in a number
of ways
LO3) Understand and explain the benefits of added value to a product or service and apply this
to specific products/ services.
13. What are the benefits of a business of adding value?
Differentiation from the
SHARE
competitor.
Charging a higher price.
Reducing the sensitivity
of demand to changes in
PAIR
price.
Higher profit margins.
Targeting product or
THINK
service in andifferent
market segment.
LO3) Understand and explain the benefits of added value to a product or service and apply this
to specific products/ services.
14. Penelope’s
Read the case study based
on Penelope’s and answer
questions 1, 2, 3….
Question 3 – structure:
Definition
Explain and give
suggestions as to how
they could add value.
15. Homework
You have now completed
another chapter of Business:
Transforming resources into
goods and services.
To consolidate this learning
you need to produce a set of
detailed revision notes.
Due: Next Lesson
17. Re-cap Learning Objectives
You should now be able to:
1. Understand and explain the basic input-process-output
model of business activity.
2. Understand and apply the classification of business
activity by sector.
3. Understand and explain the benefits of added value to a
product or service and apply this to specific products/
services.
Editor's Notes
Enterprise and entrepreneursGenerating and protecting business ideas