Sales Analysis for Management Consultants and Business AnalystsAsen Gyczew
This presentation will help you drastically improve your knowledge and skills in improving and developing sales and marketing through a series of practical cases. It is designed for people who want to become management consultants, business analysts or have to run and optimize sales and marketing on daily bases. In the course you will learn 3 things:
1. How to understand main challenges in sales and marketing
2. How to improve sales and marketing in order to increase margin and profit
3. Where to look for savings and improvements, how to calculate potential savings in Excel and implement them
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for.
This is part of my online course on Supply Chain for Management Consultants. Check the link to get a discount: http://bit.ly/SalesAnalysisManagementConsulting
Getting into consulting is one of the most difficult tasks. It’s not only very selective but also quite tough and long recruitment process. You will have at least 5 job interviews, spend on average 2-3 months in recruiting process and your chances of succeeding will be around 5-10%. I will help you significantly boost the odds in your favor. In this presentation you will see examples of cases that you may expect during case interviews.
For more you can check my online course: http://bit.ly/CaseInterviewSlideShare
The presentation will help you prepare for the cases that you will be asked to solve during the job interviews with consultants. I will improve your knowledge and skills in analysis through a series of practical cases. It is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. I have participated in over 200 recruitments and the materials in this course will encompass all the tricks that you should use during the interview. On the basis of what you will find in this course and I have trained over 100 business analysts who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.
There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the course you will know:
1. How to approach any type of cases that you may come across in the job interview?
2. How to apply the most useful concepts and methods used later by consultants in their work?
3. How to be efficient during the interview?
4. How the consultant minds works?
1. Arndt, 1979, Towards a concept of domesticated markets
2. Jaworski et al, 2000, Market-driven vs. driving markets
3. Day, 1981, Strategic market analysis and definition
4. Caldwell et al, 2005, Promoting competitive markets
Sales Analysis for Management Consultants and Business AnalystsAsen Gyczew
This presentation will help you drastically improve your knowledge and skills in improving and developing sales and marketing through a series of practical cases. It is designed for people who want to become management consultants, business analysts or have to run and optimize sales and marketing on daily bases. In the course you will learn 3 things:
1. How to understand main challenges in sales and marketing
2. How to improve sales and marketing in order to increase margin and profit
3. Where to look for savings and improvements, how to calculate potential savings in Excel and implement them
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for.
This is part of my online course on Supply Chain for Management Consultants. Check the link to get a discount: http://bit.ly/SalesAnalysisManagementConsulting
Getting into consulting is one of the most difficult tasks. It’s not only very selective but also quite tough and long recruitment process. You will have at least 5 job interviews, spend on average 2-3 months in recruiting process and your chances of succeeding will be around 5-10%. I will help you significantly boost the odds in your favor. In this presentation you will see examples of cases that you may expect during case interviews.
For more you can check my online course: http://bit.ly/CaseInterviewSlideShare
The presentation will help you prepare for the cases that you will be asked to solve during the job interviews with consultants. I will improve your knowledge and skills in analysis through a series of practical cases. It is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. I have participated in over 200 recruitments and the materials in this course will encompass all the tricks that you should use during the interview. On the basis of what you will find in this course and I have trained over 100 business analysts who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.
There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the course you will know:
1. How to approach any type of cases that you may come across in the job interview?
2. How to apply the most useful concepts and methods used later by consultants in their work?
3. How to be efficient during the interview?
4. How the consultant minds works?
1. Arndt, 1979, Towards a concept of domesticated markets
2. Jaworski et al, 2000, Market-driven vs. driving markets
3. Day, 1981, Strategic market analysis and definition
4. Caldwell et al, 2005, Promoting competitive markets
4. Learning Objectives
By the end of this lesson you should be able to:
1. Understand and use numerical techniques to analyse
data.
2. Use numerical techniques to analyse market conditions.
5. Proportions of a total market share
Soft Drink Market Share
Market share – the proportion of
a total market accounted for by
Sprite one product or company.
14%
Market size – the measurement
Fanta Coca- Cola
40%
of the size of a whole market.
17%
Expressed as value of sales
(currency) or volume of sales
(units).
Pepsi
29%
Market share
Total in a market x 100
6. Market Share
What is the market share for each Market share
of the following Businesses? Total in a market x 100
Company Sales Market Share
Topshop 400,000 41%
Oasis 250,000 26%
Warehouse 200,000 21%
New Look 125,000 13%
Total 975,000 100%
7. Changes in market share
Suppose a business had sales of last year of £300,000 and this
year sales where £425,000. How do we calculate?
How much has the value changed? (£425,000 - £300,000)
New value of sales – old value of sales £125,000
Original value x 100 £300,000 x 100 = 41.67%
Market growth – measurement
of a the change in market
size, usually expressed as a
percentage.
9. Re-cap Learning Objectives
By the end of this lesson you should be able to:
1. Understand and use numerical techniques to analyse
data.
2. Use numerical techniques to analyse market
conditions.