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[object Object]
 Integrated across the entirety of Shark Week, on all digital platforms.  (Web, iPhone, iPad, Android, Facebook) ,[object Object]
 Deep sponsor integration that let’s them be part of the audience conversation.,[object Object]
The “Buzz” area lets fans socially engage each other while they watch.  A flow of comments from Twitter, Facebook, and Discovery brings the community together.
A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else.  It provides the “inside story” to fans that crave a VIP experience.
Behind The Scenes content can include video, photos, and stories from the production crew. The content can be quickly shared via Facebook and Twitter by viewers to their friends.
A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment.  Fans compete to improve their “Shark Rank” and win prizes.

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1245 tablet doug craig

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. The “Buzz” area lets fans socially engage each other while they watch. A flow of comments from Twitter, Facebook, and Discovery brings the community together.
  • 6. A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else. It provides the “inside story” to fans that crave a VIP experience.
  • 7. Behind The Scenes content can include video, photos, and stories from the production crew. The content can be quickly shared via Facebook and Twitter by viewers to their friends.
  • 8. A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment. Fans compete to improve their “Shark Rank” and win prizes.
  • 9. Synchronized to on-air spots, the Co-Viewing experience can present video interstitials, polls, and additional content that complement the commercial.