The NBA has successfully grown its social media audience by focusing on authentic content that builds fans. It recognizes that sharing sports experiences is inherently social. While advertising is challenging, the NBA is exploring alternative monetization like social gaming and location-based services to leverage its large engaged audience. Emerging areas like virtual check-ins require refining incentives for users and aggregating fans across both in-arena and broadcast experiences.
BatenborcH is an international recruitment firm focused on marketing, sales, and digital professionals. They have offices across Europe and partnerships worldwide. BatenborcH aims to be a trusted leader by empowering customers with talented professionals and providing candidates with growth opportunities. They take a proactive, candidate-driven approach, leveraging their expertise and international network to quickly identify and place over 400 qualified candidates per year.
Cultural and societal influences shape the learning process in several ways. Culture influences learning through its impact on society and laws, as well as how culture is expressed within and outside of educational systems. Society also influences learning through the environments and relationships formed within social groups. The document recommends further study of biological and neurological influences on learning to gain greater insight. Technological changes, classroom environments, and inclusion of different areas of study can impact the cultural and societal influences on the learning process.
The document discusses Fidelity's digital marketing strategies and goals related to tablets from 2010 to 2011. It notes early efforts advertising on the iPad led to good PR but challenges with measurement, development cycles, and wear out of daily viewing. The goals for 2011 were to integrate tablets into campaigns, address issues of scale and wear out, expand video storytelling, and drive revenue.
El documento presenta los resultados de una encuesta sobre hábitos de tabaquismo. Se muestra la edad, sexo, marca preferida de cigarrillos, cantidad fumada por semana y tiempo fumando de 24 personas encuestadas. También incluye preguntas sobre gasto semanal en tabaco y deseo de dejar de fumar.
This document discusses the influence of social media on marketing and brands. It notes that social media has become a game changer and that heavy social media users and influencers can broadcast word of mouth marketing. It also identifies different types of influencers and states that social media is in a new golden age for marketing agencies, though it is not a strategy on its own and its impact is often underestimated.
The document discusses trends in mobile web and apps. It notes that both convergence and divergence are happening as networks and devices improve, requiring content to be tailored for each platform but with a consistent user experience. Advertising revenue from mobile is growing significantly and can help monetize content across platforms. The key is to focus first on consumers with an optimal mix of mobile web and apps while avoiding thinking all platforms are the same or separate.
BatenborcH is an international recruitment firm focused on marketing, sales, and digital professionals. They have offices across Europe and partnerships worldwide. BatenborcH aims to be a trusted leader by empowering customers with talented professionals and providing candidates with growth opportunities. They take a proactive, candidate-driven approach, leveraging their expertise and international network to quickly identify and place over 400 qualified candidates per year.
Cultural and societal influences shape the learning process in several ways. Culture influences learning through its impact on society and laws, as well as how culture is expressed within and outside of educational systems. Society also influences learning through the environments and relationships formed within social groups. The document recommends further study of biological and neurological influences on learning to gain greater insight. Technological changes, classroom environments, and inclusion of different areas of study can impact the cultural and societal influences on the learning process.
The document discusses Fidelity's digital marketing strategies and goals related to tablets from 2010 to 2011. It notes early efforts advertising on the iPad led to good PR but challenges with measurement, development cycles, and wear out of daily viewing. The goals for 2011 were to integrate tablets into campaigns, address issues of scale and wear out, expand video storytelling, and drive revenue.
El documento presenta los resultados de una encuesta sobre hábitos de tabaquismo. Se muestra la edad, sexo, marca preferida de cigarrillos, cantidad fumada por semana y tiempo fumando de 24 personas encuestadas. También incluye preguntas sobre gasto semanal en tabaco y deseo de dejar de fumar.
This document discusses the influence of social media on marketing and brands. It notes that social media has become a game changer and that heavy social media users and influencers can broadcast word of mouth marketing. It also identifies different types of influencers and states that social media is in a new golden age for marketing agencies, though it is not a strategy on its own and its impact is often underestimated.
The document discusses trends in mobile web and apps. It notes that both convergence and divergence are happening as networks and devices improve, requiring content to be tailored for each platform but with a consistent user experience. Advertising revenue from mobile is growing significantly and can help monetize content across platforms. The key is to focus first on consumers with an optimal mix of mobile web and apps while avoiding thinking all platforms are the same or separate.
The document discusses how apps have changed consumer behavior and reports on research about app adoption and abandonment. Some key findings are that apps provide entertainment, utility and information; consumers are more likely to adopt free apps that have positive reviews but will try paid apps if they have free versions or are inexpensive; entertainment apps tend to be replaced more when consumers lose interest or find better alternatives, while gaming apps are equally likely to be replaced or deleted for similar reasons. Fun, usability and constant new content are important for sustaining long-term app usage.
The document promotes a tablet advertising and digital media company called Alex Linde Mobile & Tablet Advertising. It advertises that it is the #1 digital media company across all devices. It also promotes an event called the 2011 Tablet Revolution where attendees can win a prize by correctly answering a question and texting it to a provided phone number. Safety goggles are required to use the prize.
1. The document discusses tablet usage patterns, identifying different mindsets among tablet owners and their responses to tablet advertising.
2. It finds that women are driving tablet growth and identifies three main mindsets - "Family Enablers", "On-Demand Lifestylers", and "Simplicity Cravers".
3. Testing of ads in iPad magazines found that most engaged both emotional and cognitive responses, and interactive ad features along with those that generate "propulsion" were most successful in driving brand interest.
The group-buying/daily deal market is growing rapidly, though 25% of deal sites have closed as hundreds of new entrants have emerged. While Groupon and LivingSocial audiences have both grown over 3x in the past year, LivingSocial has a slightly higher churn rate among subscribers, raising questions around daily deal fatigue. Restaurant deals are most popular on Groupon, while LivingSocial subscribers purchase a variety of deals.
The document discusses feedback from agencies about using Facebook for brands. It notes that agencies see Facebook as small, don't know what to do there, and don't think it's for brands. It then outlines 3 principles for Facebook Studio: 1) they're only 1% finished, 2) it needs to be social by design, and 3) Facebook needs to become a platform. The remainder of the document provides expansion on these principles and includes images to illustrate concepts around community, relevance, engagement, and Facebook becoming a platform.
1200 social scott galloway michael lazerowJeff Loechner
The document discusses a study that ranks 100 prestige brands on their "Facebook IQ", which is measured based on their performance across four dimensions on Facebook: size and velocity, engagement, programming, and integration. Some of the key findings include: engagement is more important than size of fan base; two-way communication is essential; commerce opportunities on Facebook will be important; and a brand's Facebook success will impact shareholder value. The top ranked brands had Digital IQ scores over 140, while the lowest ranked brands had scores below 70.
20141124 presentation innovative knowledge sharing put into practice in 3 cas...Pascal Van Loo
1) The document describes 3 cases where innovative knowledge sharing was put into practice. The cases involve the Flemish government's business continuity managers, Carglass automotive glass repair and replacement, and an internal audit of the Flemish administration.
2) A second case study discusses Carglass improving quality through enhancing self-steering teams using a co-created, work-integrated approach of technical coaching and setting up a learning organization.
3) A third case discusses the internal audit of the Flemish administration transitioning from structured workshops to smaller, interactive knowledge sharing groups to ensure regulations are applied without direct oversight.
This document discusses Starbucks' efforts to enhance the customer experience through mobile technologies. It notes that $1.5 billion was loaded onto Starbucks cards in 2010 and that 20% of store transactions now use the card. It then describes the launch of the Starbucks Card Mobile App in January, allowing customers a faster and more convenient way to pay via their mobile phones. The app also lets users manage their card balance, reload funds, and check loyalty status and rewards while in line. Finally, it indicates the mobile experience was optimized for both smartphones and tablets.
This document discusses Dienanh.net, a Vietnamese website about movies. It aims to attract movie fans and build a large movie community. The site has over 300,000 members and receives high traffic. It organizes popular annual events like awards shows and birthday parties to engage members. The site has also partnered with brands like Nokia and Megastar to promote their movies and services through online contests and games on the site. These campaigns were successful in driving traffic and new members to Dienanh.net and the partner brands. The site has been covered positively in Vietnamese press for its large community and activities.
This document discusses Dienanh.net, a Vietnamese website about movies. It aims to attract movie fans and build a large movie community. The site has over 300,000 members and receives high traffic. It organizes popular annual events like awards shows and birthday parties to engage members. The site has also partnered with brands like Nokia and Megastar to promote their movies and services through online contests and games on the site. These campaigns were successful in driving traffic and new members to Dienanh.net and the partner brands. The site has been covered positively in Vietnamese press for its large community and activities.
This document discusses the potential for Louisville and Lexington, Kentucky to function as a "super region" with a combined GDP larger than Nashville, Tennessee. Key points made include:
- Combining the two regions would create an economy with over $77 billion in GDP.
- Shared strengths between the regions include vehicle manufacturing and bourbon production.
- Improving connectivity between Louisville and Lexington through rail transportation could help connect the two economies in the short term.
- Critics argue it is difficult to view Louisville and Lexington as a single region given the undeveloped land between the two cities, but the super region concept does not require a fully built-out urban corridor.
The document summarizes a web seminar about NCADD's new website and how it aims to enhance communications with affiliates. It discusses goals of strengthening affiliate network communications through the new website, showcasing affiliate accomplishments, and providing affiliates with new online resources and login credentials. The webinar also covered affordable options for affiliates to develop or upgrade their own websites.
User Generated Content - Measuring The Voice Of The CustomerDaniel Waisberg
User Generated Content (UGC) is a growing strategy for increasing the content of websites. But how can you measure it and decide if it works for you? Learn about three important categories of analysis: content quantity (increased food for spiders), content linkability (for increased engagement), and content strength (targeted keywords to improve SEO). Adding content is not enough—it is essential to analyze how it influences SEO, site engagement, and brand awareness. This presentation will show different applications of UGC, its consequences, audience, and financial aspects. Two case studies will be presented on how to measure UGC using text mining tools. (This presentation was delivered on eMetrics Washingtong D.C. 2007).
The document summarizes Efficiency Vermont's 2010 marketing results. Key points include:
- Website visits increased 23% to over 614,000 visits due to search engine optimization and advertising.
- Social media engagement grew substantially on Facebook and Twitter.
- Over 3.2 million people saw Efficiency Vermont placements in media through public relations efforts.
- Advertising value of placements was estimated at $73,000 while the PR budget was $120,000.
- Extensive outreach to businesses and publications occurred through articles, advice columns and media training.
The document provides an overview of the commercial real estate market and rental housing market outlook for 2011. It summarizes employment trends in 2010 which showed growth in many sectors. It also discusses capital market conditions, property fundamentals like rents and vacancies for apartments, offices, and retail properties from 2000-2011. Overall vacancy rates are expected to decline while rents are forecasted to rise across major property types in 2011.
The document discusses Yahoo's presence and offerings in mobile and broadcast. It notes that Yahoo has over 211 million global monthly mobile users and that 76% of US smartphone users visit Yahoo daily for news, sports, finance and connecting with friends. The document promotes Yahoo's ability to deliver personalized targeted mobile advertising and content across all screens including tablets, phones and connected TVs, reaching over 23 million US iPad users, 90 million US mobile users and 171 million US PC users monthly.
One Year Later: Japanese Responses to the Fukushima Disasterprimarysource
The document discusses Japan's experience with nuclear power following the 2011 Fukushima disaster. It notes that while Japan had developed one of the world's most advanced nuclear programs, public opinion shifted drastically against nuclear power after 2011. It aims to understand how social capital and citizen networks helped drive recovery after the disaster, and how Japan's choices around nuclear power going forward could impact other nations.
4 Expert Presentations: How to Harness Videos for Your Brand@UNICEFDigital
This document provides an overview of online video trends presented by Dan Piech from comScore. Some key points:
- Over 101 million people in the US watch over 1.3 billion online videos per month. Online video viewership has grown 706% since 2006.
- Popular online videos include comedy, music videos, and movie/TV clips. YouTube is the dominant online video platform.
- The online video advertising market has grown rapidly, increasing over 300% from 2006 to 2010. Video is now the fastest growing online ad format.
- Both men and women watch online video, but men account for over 60% of video views and time spent watching due to higher consumption levels. Wealth
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
The document discusses how apps have changed consumer behavior and reports on research about app adoption and abandonment. Some key findings are that apps provide entertainment, utility and information; consumers are more likely to adopt free apps that have positive reviews but will try paid apps if they have free versions or are inexpensive; entertainment apps tend to be replaced more when consumers lose interest or find better alternatives, while gaming apps are equally likely to be replaced or deleted for similar reasons. Fun, usability and constant new content are important for sustaining long-term app usage.
The document promotes a tablet advertising and digital media company called Alex Linde Mobile & Tablet Advertising. It advertises that it is the #1 digital media company across all devices. It also promotes an event called the 2011 Tablet Revolution where attendees can win a prize by correctly answering a question and texting it to a provided phone number. Safety goggles are required to use the prize.
1. The document discusses tablet usage patterns, identifying different mindsets among tablet owners and their responses to tablet advertising.
2. It finds that women are driving tablet growth and identifies three main mindsets - "Family Enablers", "On-Demand Lifestylers", and "Simplicity Cravers".
3. Testing of ads in iPad magazines found that most engaged both emotional and cognitive responses, and interactive ad features along with those that generate "propulsion" were most successful in driving brand interest.
The group-buying/daily deal market is growing rapidly, though 25% of deal sites have closed as hundreds of new entrants have emerged. While Groupon and LivingSocial audiences have both grown over 3x in the past year, LivingSocial has a slightly higher churn rate among subscribers, raising questions around daily deal fatigue. Restaurant deals are most popular on Groupon, while LivingSocial subscribers purchase a variety of deals.
The document discusses feedback from agencies about using Facebook for brands. It notes that agencies see Facebook as small, don't know what to do there, and don't think it's for brands. It then outlines 3 principles for Facebook Studio: 1) they're only 1% finished, 2) it needs to be social by design, and 3) Facebook needs to become a platform. The remainder of the document provides expansion on these principles and includes images to illustrate concepts around community, relevance, engagement, and Facebook becoming a platform.
1200 social scott galloway michael lazerowJeff Loechner
The document discusses a study that ranks 100 prestige brands on their "Facebook IQ", which is measured based on their performance across four dimensions on Facebook: size and velocity, engagement, programming, and integration. Some of the key findings include: engagement is more important than size of fan base; two-way communication is essential; commerce opportunities on Facebook will be important; and a brand's Facebook success will impact shareholder value. The top ranked brands had Digital IQ scores over 140, while the lowest ranked brands had scores below 70.
20141124 presentation innovative knowledge sharing put into practice in 3 cas...Pascal Van Loo
1) The document describes 3 cases where innovative knowledge sharing was put into practice. The cases involve the Flemish government's business continuity managers, Carglass automotive glass repair and replacement, and an internal audit of the Flemish administration.
2) A second case study discusses Carglass improving quality through enhancing self-steering teams using a co-created, work-integrated approach of technical coaching and setting up a learning organization.
3) A third case discusses the internal audit of the Flemish administration transitioning from structured workshops to smaller, interactive knowledge sharing groups to ensure regulations are applied without direct oversight.
This document discusses Starbucks' efforts to enhance the customer experience through mobile technologies. It notes that $1.5 billion was loaded onto Starbucks cards in 2010 and that 20% of store transactions now use the card. It then describes the launch of the Starbucks Card Mobile App in January, allowing customers a faster and more convenient way to pay via their mobile phones. The app also lets users manage their card balance, reload funds, and check loyalty status and rewards while in line. Finally, it indicates the mobile experience was optimized for both smartphones and tablets.
This document discusses Dienanh.net, a Vietnamese website about movies. It aims to attract movie fans and build a large movie community. The site has over 300,000 members and receives high traffic. It organizes popular annual events like awards shows and birthday parties to engage members. The site has also partnered with brands like Nokia and Megastar to promote their movies and services through online contests and games on the site. These campaigns were successful in driving traffic and new members to Dienanh.net and the partner brands. The site has been covered positively in Vietnamese press for its large community and activities.
This document discusses Dienanh.net, a Vietnamese website about movies. It aims to attract movie fans and build a large movie community. The site has over 300,000 members and receives high traffic. It organizes popular annual events like awards shows and birthday parties to engage members. The site has also partnered with brands like Nokia and Megastar to promote their movies and services through online contests and games on the site. These campaigns were successful in driving traffic and new members to Dienanh.net and the partner brands. The site has been covered positively in Vietnamese press for its large community and activities.
This document discusses the potential for Louisville and Lexington, Kentucky to function as a "super region" with a combined GDP larger than Nashville, Tennessee. Key points made include:
- Combining the two regions would create an economy with over $77 billion in GDP.
- Shared strengths between the regions include vehicle manufacturing and bourbon production.
- Improving connectivity between Louisville and Lexington through rail transportation could help connect the two economies in the short term.
- Critics argue it is difficult to view Louisville and Lexington as a single region given the undeveloped land between the two cities, but the super region concept does not require a fully built-out urban corridor.
The document summarizes a web seminar about NCADD's new website and how it aims to enhance communications with affiliates. It discusses goals of strengthening affiliate network communications through the new website, showcasing affiliate accomplishments, and providing affiliates with new online resources and login credentials. The webinar also covered affordable options for affiliates to develop or upgrade their own websites.
User Generated Content - Measuring The Voice Of The CustomerDaniel Waisberg
User Generated Content (UGC) is a growing strategy for increasing the content of websites. But how can you measure it and decide if it works for you? Learn about three important categories of analysis: content quantity (increased food for spiders), content linkability (for increased engagement), and content strength (targeted keywords to improve SEO). Adding content is not enough—it is essential to analyze how it influences SEO, site engagement, and brand awareness. This presentation will show different applications of UGC, its consequences, audience, and financial aspects. Two case studies will be presented on how to measure UGC using text mining tools. (This presentation was delivered on eMetrics Washingtong D.C. 2007).
The document summarizes Efficiency Vermont's 2010 marketing results. Key points include:
- Website visits increased 23% to over 614,000 visits due to search engine optimization and advertising.
- Social media engagement grew substantially on Facebook and Twitter.
- Over 3.2 million people saw Efficiency Vermont placements in media through public relations efforts.
- Advertising value of placements was estimated at $73,000 while the PR budget was $120,000.
- Extensive outreach to businesses and publications occurred through articles, advice columns and media training.
The document provides an overview of the commercial real estate market and rental housing market outlook for 2011. It summarizes employment trends in 2010 which showed growth in many sectors. It also discusses capital market conditions, property fundamentals like rents and vacancies for apartments, offices, and retail properties from 2000-2011. Overall vacancy rates are expected to decline while rents are forecasted to rise across major property types in 2011.
The document discusses Yahoo's presence and offerings in mobile and broadcast. It notes that Yahoo has over 211 million global monthly mobile users and that 76% of US smartphone users visit Yahoo daily for news, sports, finance and connecting with friends. The document promotes Yahoo's ability to deliver personalized targeted mobile advertising and content across all screens including tablets, phones and connected TVs, reaching over 23 million US iPad users, 90 million US mobile users and 171 million US PC users monthly.
One Year Later: Japanese Responses to the Fukushima Disasterprimarysource
The document discusses Japan's experience with nuclear power following the 2011 Fukushima disaster. It notes that while Japan had developed one of the world's most advanced nuclear programs, public opinion shifted drastically against nuclear power after 2011. It aims to understand how social capital and citizen networks helped drive recovery after the disaster, and how Japan's choices around nuclear power going forward could impact other nations.
4 Expert Presentations: How to Harness Videos for Your Brand@UNICEFDigital
This document provides an overview of online video trends presented by Dan Piech from comScore. Some key points:
- Over 101 million people in the US watch over 1.3 billion online videos per month. Online video viewership has grown 706% since 2006.
- Popular online videos include comedy, music videos, and movie/TV clips. YouTube is the dominant online video platform.
- The online video advertising market has grown rapidly, increasing over 300% from 2006 to 2010. Video is now the fastest growing online ad format.
- Both men and women watch online video, but men account for over 60% of video views and time spent watching due to higher consumption levels. Wealth
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
The document provides an overview of key trends in digital media in the second quarter of 2012. It discusses growth in global internet usage, with significant increases in countries like India and Russia. In the US, both the number of unique visitors and average daily visitors to the internet increased year-over-year. Popular online categories included entertainment, social media, portals and community. The document also summarizes trends in online music and video, such as the dominance of VEVO, Pandora and Spotify in their respective spaces. Seasonality and pricing changes were noted to impact traffic for services like Netflix and Hulu.
Social media has existed since the 1950s in various forms like phone phreaking and bulletin board systems, but became more prominent with services like Geocities, AOL Instant Messenger, and later Facebook and Twitter. The US has over 240 million internet users, 98% of whom use social media. Sites like Google, Facebook, and LinkedIn each see millions of daily users. Social media allows for inexpensive advertising and networking compared to traditional media. It can increase brand awareness, link popularity, and search rankings by leveraging consumer generated media.
YourSports delivers classic NCAA football games and sports content to a targeted male audience online. It has two channels - a sports fan channel across 125 sites with 500 million monthly impressions, and an online newspaper channel across 48 sites with 3.2 million impressions. YourSports offers sponsors targeted display advertising and the opportunity to sponsor broadcasts of historic Pac-10 football games across newspaper websites nationwide for massive brand exposure.
Mass-Eviction and Resettlement of Urban Poor Communities in the PhilippinesRyan Letada
For any inquiries regarding this research, feel free to contact Ryan Letada at rletada@gmail.com or twitter: @rletada.
How do we view evicted urban poor communities as assets and rather than liabilities in the economic development of the Philippines? This study attempts to answer this critical question. This research explores the mass-eviction and resettlement of urban poor communities (commonly referred to as "squatters") due to infrastructure development and commercial estate development in metro-manila. Through policy reviews, extensive mapping of resettlement sites, and interview with local experts, this research begins to explore the role of urban planning, entrepreneurship, and community-based efforts in creating sustainable relocated communities.
The document discusses feedback from agencies about using Facebook for brands. It notes that agencies see Facebook as small, don't know what to do there, and don't think it's for brands. It then outlines 3 principles for Facebook Studio: 1) they're only 1% finished, 2) it needs to be social by design, and 3) Facebook needs to become a platform. The remainder of the document provides explanations and examples to illustrate these principles.
This document discusses lessons that online video can learn from television in order to maximize revenue. It outlines five principles for online video success: engaging content, breaking through clutter, implementing industry measurement standards, achieving scale through collaboration, and establishing a viable marketplace with a buy/sell infrastructure. It advocates adapting television's upfront model and focusing on long-term value over short-term quotas. Overall, it argues that online video should adopt more television-like standards and practices to drive greater advertising spending.
The document discusses trends in mobile web and apps. It notes that both convergence and divergence are happening as networks and devices improve, requiring content to be tailored for each platform but with consistent user experiences. Advertising revenue from mobile is growing significantly and can help monetize content across platforms. The key is to focus first on consumers with an optimal mix of mobile web and apps while avoiding thinking all platforms are the same or separate.
Monsoon Multimedia is a company founded in 2004 that develops advanced video streaming technologies and products. They have shipped over 200,000 units so far. Their products allow users to watch live TV, recorded shows, internet content and transfer content between devices on any screen. Their latest products support features like watching TV anywhere, pause/rewind live TV and recording on tablets. They have received recognition at CES for their innovations in wireless home entertainment solutions.
The document describes an interactive experience for viewers watching Shark Week that enhances the television broadcast in real-time across digital platforms. It allows fans to socially engage with each other and access exclusive behind-the-scenes content while watching the nightly broadcasts. Viewers can also participate in trivia games and polls tied to what is happening on the show to compete to improve their rank and win prizes.
This document outlines various emerging and established technologies in the media and entertainment industry, including the adoption of smartphones, broadband, and wireless technologies, as well as consumption of content across TVs, video game consoles, tablets, and other devices. It also discusses trends in digital video, addressable advertising, and content distribution across linear, on-demand, and user-generated formats. Key metrics are provided on the installed base of these technologies and devices.
This document discusses interactive television technologies that incorporate tablet devices. It describes how interactive apps could work on televisions by being downloaded to tablets and paired with set-top boxes. This would allow tablets to function as remote controls with complementary content and interactive advertising. The document outlines key features like remote control functionality, additional programming information and promotions, product placement advertising and commerce links, and personalized experiences.
This document discusses an upcoming live event that will provide exclusive content and opportunities for social sharing on platforms like Facebook and Twitter. It references events like CES and includes games such as Foodie Fight.
The document discusses using second screen experiences like mobile apps to enhance TV viewing and drive more engagement and revenue for PBS. It notes the goals are to increase TV tune-in, share of audience attention, and deepen connections by offering companion content and monetization opportunities through ads and merchandise on the second screen. The app could provide programming information to drive viewing of other on-demand content and use context to suggest related material, acting as a guide, on-demand player and DVR to enhance the TV experience.
1. How NBA Scores in Social Media
Bryan Perez
Sr. Vice President/General Manager
NBA Digital
2. What do Sports Mean to Fans
Sports are fundamentally emotional and inherently social
73.0
17.0 20.9 21.3
2010 ATTENDANCE
(MILLIONS)
Over 130 million fans attended major U.S. sporting events last year
2
3. Evolution of Sports Consumption
From the beginning, sports has been about sharing
and technology has played a huge role
Originally, it was one
to many under the
broadcast model
Conversations took
place where people
physically aggregated
3
4. Evolution of Sports Consumption
Advent of sports talk radio opened up the conversation
SPORTS RADIO AUDIENCE SHARE
(PERCENTAGE) 3.2
2.2 2.3 2.5
1.7 2.0 2.1
2003 2004 2005 2006 2007 2008 2009
1,031 sports radio stations U.S., Conversations no longer bound
25 million listeners per week by physical presence but still
inherently local
SOURCE: ARBITRON - RADIO TODAY: HOW AMERICA LISTENS TO RADIO - 2010, PERSONS 12+, MON-SUN, 6AM-MID 4
5. Evolution of Sports Consumption
The Internet broadened the conversation
NBA.COM TRAFFIC BY CONTINENT, 2010-11 SEASON No longer local,
CONTINENT
AVERAGE
MONTHLY UNIQUES
PERCENT
OF TOTAL
but global
North America 21,338,148 62.4%
N.A. (exc U.S.) 2,555,766 7.5%
Asia 6,656,872 19.5%
Europe 5,314,022 15.5%
South America 715,944 2.1%
NOTES: ONLY INCLUDES TOTALS FROM TOP 75 COUNTRIES; AUSTRALIA/NEW ZEALAND ARE INCLUDED WITH ASIA; ONLY AFRICAN COUNTRY IN TOP 75 WAS S AFRICA AT #73 (0.0%)
SOURCE: OMNITURE, DATA FROM NOV 10-MAY 11 5
6. Timeline – a Natural Evolution
1950s – 70s 1970s – 90s 1990s – 00s 2000s – Today
Technology Broadcast Sports Radio Internet Social
Geography Physical Local Global Global
Presence Presence
NBA Recognized:
2. Need to share the moment hadn’t changed
3. Internet helped take down geographic barriers
4. Social platforms allowed those conversations to be aggregated
in real time basis
6
7. NBA Goals for Social Media
1. Build Audience
– Not that different from a start-up
DATE OF FIRST PRESENCE
NBA MLB NFL NHL
Spring Early Spring Summer
2007 2008 2009 2009
• Building Authenticity
– Daily email to senior executives
7
8. Building Authenticity – Selected Tweets
6/1/11
“I am retiring.”
6/1/11
“I wanna have white guy
chest hairs. Can I get that?”
8
9. NBA Goals for Social Media
1. Build Audience
– Not that different from a start-up
2. Building Authenticity
– Fewer restrictions than other leagues
– Daily email to senior executives
• Monetization
9
10. Social Audience Growth
9000000
Facebook Fan Growth Twitter Follower Growth
2700000
8500000 2600000
F
o 2500000
8000000 l
2400000
l
F o 2300000
a w
7500000
n 2200000
e
s
r 2100000
7000000 s
2000000
1900000
6500000
6000000
12/20/2010 1/20/2011 2/20/2011 3/20/2011 4/20/2011 5/20/2011 Month
Month
9.3 million Fans 2.7 million Followers
10
11. Social Audience Growth
Facebook referrals are now averaging over 3.5 million per month
• Facebook referrals are up over
FACEBOOK 100x since November ’08, and
NBA.COM REFERRALS up 7x for the 2010-11 season
(THOUSANDS)
vs. the 2009-10 season.
• For the 2010-11 season,
Facebook accounted for 30%
of non-search referrals to
NBA.com
SOURCE: OMNITURE
11
12. Monetization - Advertising
• Seeing great success with integrated status updates
– Remember authenticity
• Broader integrations are successful, but resource heavy
12
16. Monetization – Social Gaming
• Challenges with Fantasy
• Broader casual audiences
• Evergreen game play
• Harness existing audience and virality for growth
• Dual revenue stream: sponsorship and social commerce
16
20. Emerging Categories – Check-ins
• Value proposition still needs to be refined
Badging not enough
Content as reward?
• Audience aggregation between in-arena and broadcast
still has great upside
20
21. Summary
• Focus on building audience via content and authenticity
• Look for alternate monetization opportunities once you have
critical mass
– Basic content referral back to your site
– Beware scalability of broad integrations
– Social Gaming
• LBS/Virtual Check-ins
– Audience aggregation is key for NBA
– Still in early days
– What is in it for customer?
21