The document appears to be a business plan or analysis for David E. White Clothiers. It includes an analysis of the clothing industry, customers, competitors and alternatives for the business. The decision selected is to pursue the status quo operations while also opening an executive clothiers shop and renovating the showroom. An action plan is outlined that includes social media marketing, hiring for the new shop and a charitable campaign during Movember to promote the business. Financial projections show increased sales and profits under the combination alternative.