The Mobile Fans Club Business Ideas
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A presentation about my startup journey so far, hold on May 7th 2015 to students and wannabe entrepreneurs. And some general learning and advices for everyone starting up a digital business (myself included!).
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The Mobile Fans Club Business Ideas
- 1. The Mobile Fans Club Business Ideas Sébastien Flury @BFH, Biel/Bienne Cofounder & CEO Coteries SA www.coteries.com May 7th, 2015 seb@coteries.com +41 78 822 96 47 @sebastienflury @Coteri_es
- 2. ABOUT ME 34 years old Living in Corgémont (Jura Bernois) Married 3 children Master in Management @ HEC Lausanne & TH Karlsruhe (2005) 2.5 years banking 7+ years startup experience
- 3. ABOUT ME 2008 - 2012 Startup coach and business developer @Creapole (technology park in Jura) 2012 - NOW FOUNDER of startupolic.com (#1 independent startup blog in Switzerland) FOUNDER & CEO of Coteries SA Consultant (INNOCAMPUS, BC4HT, Startuptraining, SICTIC, various startups)
- 5. THE PROBLEM Does not know his fans Free valuable content
- 6. Artist’s own social network with proprietary analytics Crowd-funding (donation /premium package) Distribution of an authentic & exclusive content feed THE SOLUTION
- 7. RECOGNITION 2013 Selected for Venture Night (at Lift Conference, Geneva) Mama Conference (Paris) 2014 “50 startups in which to invest in 2014” (by Bilan) TOP25 “Venture 2014” Venture Leader 2014 (Swiss Startup National Team) Top150 Pioneers Festival 2014 (Vienna) Press articles in Le Temps, Bilanz, Bilan, JDJ, L’Agefi, L’Express, etc.
- 8. How do we make money?
- 9. BUSINESS MODEL Artist: 60% Coteries 40% Sharing recurring revenues coming from Premium Membership / Donation Minimal monthly fee (SaaS) In-Application purchase CHF 3.00/quarter, 10.00/year CHF 99.-/month, 999.-/year BUT
- 10. Did we raise money?
- 11. YES
- 12. BUT NOT ENOUGH!
- 13. How did we finance ourselves?
- 14. BOOTSTRAPPING
- 15. Mobile application development and UX/UI design for 3rd-parties (Swisscom, Local.ch, EPFL Innovation Park, etc.) Check: lab.coteries.com
- 16. #LEARNING 1 Nobody cares… except you!
- 17. #LEARNING 2 Don’t expect to find investors in Switzerland… Even if you know many of them
- 18. #LEARNING 3 Most people don’t understand you… Even your family or friends! Starting up is irrational… but so cool!
- 19. #LEARNING 4 Everything takes 2-3x more time… even if people say “YES” and you execute fast!
- 20. #LEARNING 5 Get industry veterans on board.…
- 21. #LEARNING 6 You can meet ANYBODY… Really!
- 22. #LEARNING 7 A signed agreement doesn’t mean ANYTHING.…
- 23. #ADVICE 1 Meet 50 potential customers… Even before writing a single line of code! Or launch fast!
- 24. #ADVICE 2 Fail fast, fail often… Listen to feedbacks, make your own decisions and iterate!
- 25. #ADVICE 3 Surround yourself! Don’t start alone! And get support and $$$ from CTI, Venturekick, etc.
- 26. #ADVICE 4 Be ready for sacrifices… But stay fit and sleep enough!
- 28. THANK YOU FOR YOUR ATTENTION! Business Ideas Sébastien Flury @BFH, Biel/Bienne Cofounder & CEO Coteries SA May 7th, 2015 seb@coteries.com +41 78 822 96 47 @sebastienflury
Editor's Notes
- Swiss pop sensation Bastian Baker has a growing community of fans. He was mainly using social networks like Facebook or twitter to reach his fans, which seemed to be great tools, as everybody is on these networks. But they are only marketing channels to generate awareness. Moreover, he was facing a major problem: he didn’t know who his fans were! He was giving free valuable content, hoping that people will like his fan page, and maybe, once in a while, buy a gig ticket or buy a song. Moreover, publishing video clip on Youtube dropped the sales of his music on iTunes!
- We are building tools for musicians to connect directly with their fans. We create the official mobile application of the musician. The app is a mix between a social network around the musician, a way to distribute digital content to fans and a crowd-funding platform. Fans get exclusives, like songs, videos or pictures, have access to events, interact with other fans, and have a way to SUPPORT the artist.
- Our current business model – 2nd iteration Platform thinking
- 175k raised in 3 slices (2 angels + Economic Promotion of Bern + STI Stiftung). However, last one is a personal loan.
- Share story. We’ve found a customer for a first app (related to America’s Cup), then built an app for quotes (for us). Then we have approached Bastian Baker for to propose our music app. Always be doing development for 3rd parties.
- Share story
- Many people will tell you it’s really cool what you’re doing. But really helping you, it is a different topic. As long as you’re not hurting anyone in the industry.
- Share Robbie Williams manager story
- Less partying, less time for hobbies
- Go out of the comfort zone. Be ready to fight