The document provides an evaluation of a magazine cover design created by Jaspreet Bhatoa, noting the typography used for the masthead, the placement of cover lines and images to draw the reader's eye, and the use of bold red, black, grey and white colors to appeal to a younger audience. Key elements of the design include the large masthead, a long shot main image in an alleyway to give an "edgy" feel, and alternating bold and plain text for the cover lines to increase noticeability and purchase inclination.

1. Coursework Evaluation
Jaspreet Bhatoa

2. The typography of the masthead is
Marker Felt and the dimension of the
mast head is 60. The finished
Front Cover
appearance of the masthead stands
out against the dark bricks and the The main image is
white colour implies fresh, new, taken in an alley
upbeat beginnings of bands. way through a long
shot. The bricked
The date and issue contrasts with
background gives it
the colour of the masthead.
a Rock&Roll, edgy
I placed the left side third on the dangerous feel.
left, that‟s where it traditionally
goes. The positioning on the left
gives more of a chance that it will
be seen on the shelf in a The anchorage text “Get
supermarket. Also the placement excited for the new band” is
of it at the front of the magazine informing the audience that
shows it has a variety of cover there is a new band. I have
lines and will attract different types written the bands name in red
of audiences. above a quote which is has
The beginning of the cover line isn‟t been taken from the DPS.
bold and the alternating line is bold. Placing the bold red font in the
The effect is when a customer takes middle makes it stand out as it‟s
a glance at the magazine their eye eye-catching.
will automatically drawn to the bold I positioned the barcode in
alternating line, so they are more the corner, this gives it a
likely to notice more of the cover positioned look instead of
lines. This will make them more floating on the page. My
inclined to purchase the magazine. market research stated that
20% of the people who
The colour scheme participated in my survey
throughout is red, black, would by the magazine at
grey and white which will This layout is unusual and it wouldn't‟t be found on a common this price. The date, price
appeal to a younger magazine. It was inspired by NME‟s Issue that was released „15th and the URL placed under
audience because they are October 2011‟. I found this as interesting way of adding additional the barcode was inspired by
contrasting, bold colours. detail to attract customers, but instead of writing plus, I decided to a NME issue that was
make a plus sign. released „29th March 2008‟.