The document discusses the development of a mobile app called ubitaxi for a limousine service. It describes the original fleet situation with central dispatching and the customer requirement for a more decentralized "taxi-like" service. The solution developed was an Android app and web platform that allows orders to be broadcast to drivers who can choose which ones to accept, improving customer service. It also enables automated order management and seamless documentation.

1. ubinam
ubinam
An Android based client
for the Limousine Service
Giuliano Visintini
ubinam solutions GmbH
Balanstr. 73
81541 München
solutions.ubinam.de
14/03/12 © ubinam solution GmbH 1

2. Trends Car Dealers 2012 ubinam
BMW Dealer Report (Welt am Sonntag, 26.2.2012)
 The manufacturers require their sales partners to comply
with an ever increasing amount and ever more detailed
specifications.
 For them a “homogeneous and exclusive market
presentation” becomes increasingly important because it
is supposed to boost the value of model brand
recognition.
 Nowadays, BMW has 203 licensed dealerships, compared
to 500 in 2000. “The concentration process was
important. I need dealerships to be profitable and ready
for investment.”
How to differentiate? By the Service!
14/03/12 © ubinam solutions GmbH 2

3. Original Service Fleet Situation ubinam
Orders from all divisions,
Central dispatching,
Mobile phone communication,
Changing vehicles,
Fixed personnel
14/03/12 © ubinam solutions GmbH 3

4. The Customer Requirement ubinam
A „Taxi“-like Service:
 New orders are broadcasted to all drivers
 The driver decides which order to take
 Only the first response is accepted
 Reserved orders are hidden for the other drivers
Accept
Driver1
delivery
Accept
Driver2
New Order: return
Car Delivery
Driver3
Driver4
14/03/12 © ubinam solutions GmbH 4

5. The Customer Requirement ubinam
An automated Order Management
 No more dispatching calls
 No paper walls
 No Taxi radio, use standard GSM network
A seamless documentation
 Orders and trips
14/03/12 © ubinam solutions GmbH 5

6. ubinam Service Offerings ubinam
Complete E2E Telematics Services for Business Users
Security Tracking
Fleet Management www.Tracking-Live.com
Work Force Management
White Label Services for specialized Service Providers
Any device, any language, any carrier, any map
Tracking Fleet Management Order Management Sales +Service Management
14.03.2012 © ubinam solution GmbH 6

7. „ubiwork“ ubinam
the Mobile Solution
Android Client for mobile Workforce
 Send work target for navigation
 Reports with Signatures, Fotos, etc.
 Route optimisation directly on the Client
Web Plattform for the Dispatcher
 Accessible by every PC
 Tracking in real time, order management
 Less phone calls, more time for customers!
14.03.2012 © ubinam on demand GmbH 7

8. The Challenge: Mobile Booking ubinam
Android recommends loose coupling
 The network is slow
 The network is NOT everywhere
 Don’t block app or server
 REST and HTTP
14/03/12 © ubinam solutions GmbH 8

9. The Challenge: Mobile Booking ubinam
Android recommends loose coupling
 The network is slow
 The network is NOT everywhere
 Don’t block app or server
 REST and HTTP
Drivers
Taxi Booking: Only one can win!
 The winner MUST be confirmed immediately
 The losers MUST be notified immediately Order
14/03/12 © ubinam solutions GmbH 9

10. The Solution: Multi-Channel Comms ubinam
Business data via REST API
 User registration
 Customer data
 Reports
GSM Data
Booking Process: Always On Connection
 Low level socket communication
 Highly compressed data
 Very fast de/serialisation
14/03/12 © ubinam solutions GmbH 10

11. Customer Order Entry ubinam
Web Plattform
 No Software Installation
 No IT-Approvals needed
 PC and Smartphone entry
 Unlimited number of users
Order Management
 Customer specific order types
 Direct assignment to driver or broadcast
 Customer addresses available Order
14/03/12 © ubinam solutions GmbH 11

12. ubitaxi – The mobile App ubinam
Easy to use
Low-power design
Order Management
Call functions
Navigation
Position Tracking
14/03/12 © ubinam solutions GmbH 12

13. Fleet Reports ubinam
Trip Log
Working Time
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14. The Service Fleet benefits from ubitaxi ubinam
Order broadcasting: immediate information
Decentralized decision making
More reliable customer service
14/03/12 © ubinam solutions GmbH 14

15. ubinam
ubinam
An Android based client
for the Limousine Service
Giuliano Visintini
ubinam solutions GmbH
Balanstr. 73
81541 München
solutions.ubinam.de
14/03/12 © ubinam solution GmbH 15