1. (1)Which of the following influences organizational culture a.docx
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1. (1) Which of the following influences organizational culture and, thus, organizational buyer behavior? culture marketing activities organizational values motives all of the above 2. (1) Different functional areas of an organization often do all of the following EXCEPT _____. play different roles in the purchase process utilize different information sources use different evaluative criteria assign different weights to evaluative criteria all of the above are done by different functional areas 3. (1) For products in which stage of the product life cycle are the engineering and R&D likely to be key functions influencing the purchase decision? introduction growth maturity decline fortification 4. (1) Which of the following is an organizational purchase situation? nominal modified rebuy limited extended routine 5. (1) Payments, warranties, delivery dates, and so forth represent _____. purchase specifications product specifications terms and conditions postpurchase evaluation relationship marketing 6. (1) Given the informational role of the web in today's B2B environment, salespeople need to adopt the role of solution provider adopt the role of information provider replace the use of search engines redesign corporate websites all of the above 7. (1) _____ involve both organization characteristics (e.g., size, activities, and location) and characteristics of the composition of the organization (e.g., gender, age, education). Firmographics Psychographics Demographics Geographics Behaviorgraphics 8. (1) General Electric commits millions of dollars a year to research and development to develop new products. How would this be classified with respect to general organizational objectives and the nature of the organizational activity? commercial objective, routine activity commercial objective, complex activity commercial objective, technical activity cooperative objective, technical activity nonprofit objective, complex activity 9. (1) Which of the following is NOT an objective uncovered through research that drives the management of privately held firms? building a place for the entire family to work and be involved becoming wealthy avoiding corporations and working for others build a lasting "empire" change governmental regulations 10. (1) Which of the following is NOT considered a user reference group in organizational buying? lead user trade press early adopters followers all of the above are considered a user reference group 11. (1) Which of the following is a reason for the significant role of salespeople in industrial markets? Because it is the least expensive form of communication for the selling organization. Business buyers prefer to do business with firms they know, like, and trust, and sales personnel are the most common representative of the selling organization. Because advertising has been shown to not have any positive impact on awareness and sales. Business buyer.
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1. (1)
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consumer behavior
customer value
motivation
equity difference
perceptual field
2. (1)
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total product
customer value
offering
value proposition
total value
3. (1)
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market segmentation
objectives
conditions
price
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4. (1)
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financial condition
general managerial skills
production capabilities
technological sophistication
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5. (1)
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selecting an attractive segment(s) to serve
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6. (1)
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lifestyles
media usage
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7. (1)
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segment size
distribution available
fit with company image
cost to serve
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8. (1)
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price
distribution
communications
placement
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India
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Japan
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copyright © 2012 Pearson Education
Collecting Information and Forecasting Demand
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2.
What are useful internal records for such a system?
3.
What makes up a marketing intelligence system?
4.
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Question 1
The group of people to whom a firm directs its marketing efforts is known as its
1)captive markets
consumer market
3)strategic market
4)target market
Question 2
Information collected for the first time specifically for a marketing research study is called
1)secondary data
2)primary data
3)soft data
4)focus data
Question 3
A buyer\'s market is characterized by
1)available goods and services in excess of the demand for them
2)consumer demand in excess of available supply
3)extensive shortages of certain types of basic goods
4)practically no competition in the marketplace
Question 4
The overall marketing planning process begins with activities to define the firm\'s
1)budget
2)organization-wide goals
3)mission
4)executive team
Question 5
\"Just Say NO to Drugs\" is an example of which of the nontraditional types of marketing?
1)cause marketing
2)lace marketing
3)event marketing
4)organization marketing
Question 6
\"On-the-street\" interviews conducted by a broadcaster are good examples of
1)media sampling
2)convenience sampling
3)cluster sampling
4)stratified sampling
Question 7
The term \"marketing mix\" describes
1)a composite analysis of all environmental factors inside and outside the firm
2)a series of business decisions that aid in selling a product
3)a blending of four strategic elements to satisfy specific target markets
4)the resources and skills that form the foundation of the firm\'s opportunities
Question 8
Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments
of marketing would you expect such a move to have the greatest effect?
1)social
2)economic
3)technological
4)competitive
Question 9
If one of your products has been classified as a \"cash cow,\" the strategy marketing specialists
would recommend that you pursue would be to
1)maintain its present status for as long as possible.
2)push the product with extensive promotion to increase market share.
3)pull out of the market before costs are greater than revenues.
4)aim for the lowest market share that will still keep you producing,
Question 10
According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is
endangered when management is
1)committed to a philosophy of customer orientation.
2)aware of the scope of its business.
3)committed to a product-oriented philosophy.
4)aggressive in pursuing emerging markets.
Question 11
Primary data are
1)newly-collected data resulting from a research study.
2)less time-consuming to acquire and less costly than secondary data.
3)newly-published results of government investigations.
4)often in an unusable format or chronologically useless.
Question 12
The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the
annual \"Roll Call\" program to raise funds to supplement faculty salaries is an example of
1)place marketing
2)event marketing
3)sports marketing
4)organization marketing
Question 13
Mo.
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This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
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Your company name
Your name
Instruction Page
1. On the cover page
a. Replace ‘Your Company Name’ with your company name, city and state
b. Replace ‘Date’ with the date of the plan
c. Consider inserting graphics:
i. Company logo
ii. Insert a picture or graphic of your product or service
iii. Photo of your facilities
iv. Photo of your location
2. Replace ‘ENTER YOUR COMPANY NAME HERE’ with your company name on the page with the Statement of Confidentiality & Non-Disclosure
3. Open the document header and enter your company name and your name
4. Update the table of contents as you build your business plan.
Delete this page before submitting your business plan.
Business Plan
Your Company Name Here
City, State
Date
Statement of Confidentiality & Non-Disclosure
THIS BUSINESS PLAN CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION.
All data submitted to the receiver is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ENTER YOUR COMPANY NAME HERE (Company). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without the Company's express written consent.
The Company retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
Disclaimer Notice
THIS BUSINESS PLAN IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any recipient, to accept any such proposals, to negotiate with one or more recipients at any time, and to enter into a definitive agreement without prior notice to other recipients. The company also reserves the right to terminate, at any time, further participation in the investigation and proposal process by, or discussions or negotiations with, any recipient without reason.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
Table of Contents
Introduction and Overview 6
Executive Summary 6
Objectives 6
Mission 6
Keys to Success 6
Company Summary 6
Company Ownership 6
Start-up 6
What We Sell 7
Summary 7
Our products 7
Our services 7
Market Analysis and Sales Forecast 8
Market and Sales Forecast Summary 8
Total Market 8
Target Market Summar.
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Your Company Name
Your Company Name
Budget Proposal
for
[enter years here]
BUSN278
[Term]
Professor[name]
DeVry University
Table of Contents
Section
Title
Subsection
Title
Page Number1.0Executive Summary
2.0Sales Forecast
2.1Sales Forecast
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5.2Pro Forma Balance Sheet
5.3Pro Forma Cash Budget
6.0Works Cited
7.0Appendices
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7.2Appendix 2:
[description]
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The first paragraph of this executive summary should give a brief description of the business to which this budget applies. Very briefly describe the products and services of this company, the geography or demographics of the customers it serves, and why people purchase the main product of this business. Much or all of this information will be found in the business profile provided to you. Please use your own words, and please do not simply copy and paste the explanation in the course materials. Make assumptions if necessary.
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As you complete sections of this template, please remove all italicized text in all sections of this template and replace it with your own text or you will lose points!
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Briefly introduce the sales forecast section.
2.1 Sales Forecast
Here you should include a simple table showing the years and the total sales for each year, along with a brief explanation of why sales are expected to rise, fall, change, or stay the same in certain years. Provide a brief explanation of the sales forecast, indicating why you expect sales to rise or fall during the planning horizon. Your explanation should be consistent with the trends and changes in sales found in your table.
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
2.2 Methods and Assumptions
Here you should describe how you arrived at your sales forecast in sect.
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The penetration test showed that not all systems had malware protection software in place. The mitigation was to write a malware defense process to include all employees and retest the system after the process was implemented.
The penetration test indicated that the data server that houses employee payroll records had an admin password of “admin.” The mitigation was to perform extensive hardening of the data server.
The penetration test also identified many laptop computers that employees brought to work and connected to the internal network,some of which were easily compromised. The mitigation was to write a bring your own device (BYOD) policy for all employees and train the employees how to use their devices at work.
Complete
the 1- to 2-page
Plan of Action and Milestones Template
. (Must use this template!)
.
Your company wants to explore moving much of their data and info.docx
Your company wants to explore moving much of their data and information technology infrastructure to the cloud. The company is a small online retailer and requires a database and a web storefront. Currently, only IT is over budget on database maintenance. The initial analysis points to significant cost savings by moving to a cloud environment.
Research
the differences between Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS).
Discuss
the differences between IaaS, SaaS, and PaaS. Give an example of the appropriate use of each of the cloud models (Iaas, SaaS, and PaaS).
.
Your company plans to establish MNE manufacturing operations in Sout.docx
Your company plans to establish MNE manufacturing operations in South Korea. You have been asked to conduct a cultural audit focusing on leadership behaviors of South Korea. The results of your report will be used for internal training for plant managers due to be reassigned to work with South Korean managers in a few months. You are aware of a high-collectivism culture with a Confucian code of ethical behavior in South Korea. What kinds of South Korean leadership behaviors would you expect to include in your report? Describe these in terms of interaction between the U.S. and Korean managers as well as interaction between Korean leader-followers.
By
Saturday, June 21, 2014
respond to the discussion question assigned by the faculty. Submit your response to the appropriate
Discussion Area
. Use the same
Discussion Area
to comment on your classmates' submissions and continue the discussion until
Wednesday, June 25, 2014
.
Comment on how your classmates would address differing views.
.
Your company just purchased a Dell server MD1420 DAS to use to store.docx
Your company just purchased a Dell server MD1420 DAS to use to store databases. the databases will contain all employee records and personal identified information (PII). You know that databases like this are often targets. The Chief Information Officer has asked you draft a diagram for the server and 3 connected workstations. The diagram must use proper UML icons.
- Research:
network topology to protect database server (Google Term and click images)
-
Create a diagram using proper UML
icon, the protects the server and the 3 workstations.
-
Include where Internet access will be located
, firewall and other details.
- The
body (Min 1 page)
- Provide a summary after the diagram how and why you topology should protect the database.
.
your company is moving to a new HRpayroll system that is sponsored .docx
your company is moving to a new HR/payroll system that is sponsored by a firm called Workday.com. You have been asked to oversee the stakeholder management aspects of this project. Identify some of the key stakeholders at your company and describe how you plan to keep them engaged during your year-long project. Be sure to include the appropriate methods since not all of your stakeholders are located at the HQ office in Herndon, VA.
.
Your company is considering the implementation of a technology s.docx
Your company is considering the implementation of a technology solution to address a business problem. As a member of the IT team for a manufacturing company, you were asked to select a product to address the identified needs, informing the stakeholders about its fit to the identified needs, and providing implementation details. Several past process changes have been unsuccessful at implementation and user acceptance. You will create two artifacts that communicate product information tailored to meet the needs of each of the following stakeholder groups:
• Audience 1: executive leadership of the organization, such as the CIO, CFO, etc.
• Audience 2: cross-functional team, including members from IT who will be implementing the product
.
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This document discusses ethical issues in marketing and business responsibility for product safety. It begins by outlining chapter objectives related to applying an ethical framework to marketing issues. It then discusses interpretations of responsibility as cause, accountability, and fault. The document examines contractual and tort standards for establishing business responsibilities for safe products. Specifically, it analyzes negligence standards and debates around strict product liability.
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1. (1)
Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____.
consumer behavior
customer value
motivation
equity difference
perceptual field
2. (1)
Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the _____.
total product
customer value
offering
value proposition
total value
3. (1)
Which of the following is a component of a market analysis?
market segmentation
objectives
conditions
price
all of the above
4. (1)
Which of the following aspects is evaluated when determining a firm's ability to meet customer needs?
financial condition
general managerial skills
production capabilities
technological sophistication
all of the above
5. (1)
What is the LAST step in market segmentation?
describing each group
selecting an attractive segment(s) to serve
identifying product-related need sets
grouping customers with similar need sets
deciding the segmenting scheme
6. (1)
Which of the following is used to describe a group of consumers with similar needs sets?
demographics
lifestyles
media usage
a and b
a, b, and c
7. (1)
Which of the following is used to evaluate the attractiveness of various market segments?
segment size
distribution available
fit with company image
cost to serve
all of the above
8. (1)
Tony's job entails making sure his company's products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?
product
price
distribution
communications
placement
9. (1)
Which is NOT a step in the consumer's decision process?
information search
postpurchase processes
problem recognition
alternative evaluation and selection
self-concept analysis
10. (1)
_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.
Other-oriented
Self-oriented
Externally-oriented
Internally-oriented
Environment-oriented
11. (1)
Which of the following countries tends to value individualism over collectivism?
Mexico
India
United States
Korea
Japan
12. (1)
Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?
individual/collective
competitive/cooperative
tradition/change
risk taking/security
masculine/feminine
13. (1)
The fact that Americans are prone to engage in physical activities and to take an action-oriente ...
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This document summarizes key points from a chapter about consumer behavior and social well-being. It discusses how ethical business practices are good for business, and how marketers have an obligation to provide safe products. It also explains how consumer behavior impacts major public policy issues and can sometimes be harmful to individuals and society. Specific examples of these impacts are given, such as data privacy, sustainability, addiction, and illegal or destructive consumer actions.
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Marketing Management, 14Chapter 3 Collecting Information and Fo.docx
Marketing Management, 14
Chapter 3: Collecting Information and Forecasting Demand
ISBN: 9780132102926 Author: Philip Kotler, Kevin Lane Keller
copyright © 2012 Pearson Education
Collecting Information and Forecasting Demand
The severe economic recession that began in 2008 led many firms to cut their prices and use sales to try to retain customers.
Andy Kropa/Redux Pictures
In This Chapter, We Will Address the Following Questions
1.
What are the components of a modern marketing information system?
2.
What are useful internal records for such a system?
3.
What makes up a marketing intelligence system?
4.
What are some influential macroenvironment developments?
5.
How can companies accurately measure and forecast demand?
Making marketing decisions in a fast-changing world is both an art and a science. To provide context, insight, and inspiration for marketing decision making, companies must possess comprehensive, up-to-date information about macro trends, as well as about micro effects particular to their business. Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring, forecasting, and adapting to that environment.
The severe credit crunch and economic slowdown of 2008–2009 brought profound changes in consumer behavior as shoppers cut and reallocated spending. Sales of discretionary purchases like toys, apparel, jewelry, and home furnishings dropped. Sales of luxury brands like Mercedes—driven for years by free-spending baby boomers—declined by a staggering one-third. Meanwhile, brands that offered simple, affordable solutions prospered. General Mills’s revenues from such favorites as Cheerios, Wheaties, Progresso soup, and Hamburger Helper rose. Consumers also changed how and where they shopped, and sales of low-priced private label brands soared. Virtually all marketers were asking themselves whether a new age of prudence and frugality had emerged and, if so, what would be the appropriate response.
sidenote
Firms are adjusting the way they do business for more reasons than just the economy. Virtually every industry has been touched by dramatic shifts in the technological, demographic, social-cultural, natural, and political-legal environments. In this chapter, we consider how firms can develop processes to identify and track important macroenvironment trends. We also outline how marketers can develop good sales forecasts. Chapter 4 will review how they conduct more customized research on specific marketing problems.
Components of a Modern Marketing Information System
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This document discusses the role of promotional mix elements in international marketing. It addresses four main elements: product, promotion, price, and place. For each element, it notes that companies must consider adapting their strategy to local needs and conditions versus standardizing globally. For product, it gives examples of how McDonald's and Coca-Cola adapt offerings in different countries. For promotion, it emphasizes adapting messages and strategies to local cultures, languages, and media environments. Pricing requires considering transportation costs, tariffs, exchange rates, and local incomes. Distribution or 'place' involves understanding different local distribution chains and partners in overseas markets. The document also provides brief definitions of sales promotion, public relations, and digital media as promotional mix tools
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The document discusses the marketing environment, including the microenvironment and macroenvironment. The microenvironment consists of internal forces like the company, marketing channels, customers, and competitors. The macroenvironment includes external forces like demographic, economic, technological, political, and cultural changes. It provides examples of factors in each area and how they can influence marketing strategies. The macroenvironment in particular is always changing, so companies must monitor trends and respond proactively when possible.
png1380064345
This document discusses the role of marketing research systems in organizational decision making. It begins with an introduction that defines key terms like marketing research, information, and decision making. It then outlines the objectives and research questions of the study. The literature review discusses what constitutes a marketing research system and its importance in identifying customer needs and informing marketing decisions. The limitations and scope of the study are also mentioned.
Multiple Choice Marketing questions Please helpQuestion 1The gro.pdf
Multiple Choice Marketing questions Please help
Question 1
The group of people to whom a firm directs its marketing efforts is known as its
1)captive markets
consumer market
3)strategic market
4)target market
Question 2
Information collected for the first time specifically for a marketing research study is called
1)secondary data
2)primary data
3)soft data
4)focus data
Question 3
A buyer\'s market is characterized by
1)available goods and services in excess of the demand for them
2)consumer demand in excess of available supply
3)extensive shortages of certain types of basic goods
4)practically no competition in the marketplace
Question 4
The overall marketing planning process begins with activities to define the firm\'s
1)budget
2)organization-wide goals
3)mission
4)executive team
Question 5
\"Just Say NO to Drugs\" is an example of which of the nontraditional types of marketing?
1)cause marketing
2)lace marketing
3)event marketing
4)organization marketing
Question 6
\"On-the-street\" interviews conducted by a broadcaster are good examples of
1)media sampling
2)convenience sampling
3)cluster sampling
4)stratified sampling
Question 7
The term \"marketing mix\" describes
1)a composite analysis of all environmental factors inside and outside the firm
2)a series of business decisions that aid in selling a product
3)a blending of four strategic elements to satisfy specific target markets
4)the resources and skills that form the foundation of the firm\'s opportunities
Question 8
Assume that PepsiCo were to purchase the Coca-Cola Company. On which of the environments
of marketing would you expect such a move to have the greatest effect?
1)social
2)economic
3)technological
4)competitive
Question 9
If one of your products has been classified as a \"cash cow,\" the strategy marketing specialists
would recommend that you pursue would be to
1)maintain its present status for as long as possible.
2)push the product with extensive promotion to increase market share.
3)pull out of the market before costs are greater than revenues.
4)aim for the lowest market share that will still keep you producing,
Question 10
According to Theodore Levitt in his work on marketing myopia, the future growth of a firm is
endangered when management is
1)committed to a philosophy of customer orientation.
2)aware of the scope of its business.
3)committed to a product-oriented philosophy.
4)aggressive in pursuing emerging markets.
Question 11
Primary data are
1)newly-collected data resulting from a research study.
2)less time-consuming to acquire and less costly than secondary data.
3)newly-published results of government investigations.
4)often in an unusable format or chronologically useless.
Question 12
The efforts of the Georgia Tech Alumni Association to convince graduates to cotribute to the
annual \"Roll Call\" program to raise funds to supplement faculty salaries is an example of
1)place marketing
2)event marketing
3)sports marketing
4)organization marketing
Question 13
Mo.
Running head MARKETING PLAN MARKETING PLANMarketi.docx
Running head: MARKETING PLAN
MARKETING PLAN
Marketing plan
Developing a marketing plan
William Fiedler
Columbia Southern University
Introduction
The scenario that I have selected for this project is IT to seniors. The company specializes in making the lives of senior citizens of over sixty-five years and older easier using technology. In the past twenty years, the world has experienced tremendous change due to technology. Technology has disrupted all industries and made it easier and more convenient to shop, work, bank, and relax among other activities (Noort, Willemsen, Kerkhof, & Verhoeven, 2015). However, for all the touted advantages of technology, Silicon Valley has neglected senior citizens. Technological advancements such as the smartphone hold plenty of potential for improving one’s life; however, senior citizens miss this potential because the technologies are often too complicated. IT for senior citizens aims to bring the benefits of technology to senior citizens by providing an array of gadgets and software tools that make it easier for old people to communicate, shop, and document their lives among other activities.
In the United States of America, the market for smartphones is saturated with almost all adults having a smartphone (Mooij, 2013). However, there is a disparity in how individuals use the smartphone. While young individuals are proficient with using smartphones and use a plethora of applications for communication, information, social media, and entertainment, the same is not true for old people. One of the products aimed towards making it easier for old people to interact with their smartphones is an application launcher that removes most of the complexity found in the android operating system interface and provides a clean layout with the most essential services. The launcher removes complexity by making the process of searching the internet or making a call only a one-step process. The launcher is just but one product that the company has in the pipeline, intended to help senior citizens benefit from the wave of technological changes.
Market research strategies
For the successful launch of any product, one of the most essential steps that a company must first engage in is market research. Market research helps outline the feasibility of the business model and the existence of a niche that a company can fill with innovative products. One of the market research analysis that IT for seniors will use to test new products is a focus group. A focus group helps assess the violability of a product and to iron out kinks in a product by presenting a prototype to a group of individuals (Babin & Zikmund, 2015). To test new products in the pipeline, IT for seniors will gather diverse groups of individuals over the age of sixty-five, present them with the product, and observe as they interact with it. The company factors the information from the focus group into the production and marketing of the produc ...
Week 05 - Marketing and Project Management
This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
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The document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The key points are that marketing has evolved from a product-focused to customer-focused approach, and that effective marketing in project management involves understanding customer needs, developing appropriate strategies and mixes to meet those needs, and using research to inform decisions.
5 marketing strategy and marketing performance does strategy affect performa...
This article surveys marketing management literature to find out the positive impact that a good market and marketing can have on marketing performance at the marketplace. The marketplace in this contest can be either a country or even a continent since the companies are multinational and also have diversified holdings which help them to spread their tentacles to every nook and cranny of the globe. Locally based companies are not left out since they all use marketing strategies to do their marketing. Companies or multinationals of U.S. and U.K. parentage will be used a lot. Does the literature attest to the positive impact of very good marketing strategies on a company’s marketing performance? This is going to be investigated to come out with the justify opinion. Coming out with a very good marketing strategy to pilot or direct a company’s marketing assault is not very easy. It is plainly herculean. Implementation, monitoring, controlling and evaluating marketing strategies are equally herculean. Top marketing management do not have it easy with formulating, managing, and evaluating marketing strategies. Marketing performance measurement is tackled in this piece. It is essential to point out that marketing is not the pressure of only those in marketing (pan–marketing). It is very general managerial with all corporate functional players all actively involved.
Similar to 1. (1)Which of the following influences organizational culture a.docx (14)
A Study on Bangladeshi Television Commercials (TVCs)
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Multiple Choice Marketing questions Please helpQuestion 1The gro.pdf
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More from hyacinthshackley2629
Your company nameYour nameInstruction Page1. O.docx
Your company name
Your name
Instruction Page
1. On the cover page
a. Replace ‘Your Company Name’ with your company name, city and state
b. Replace ‘Date’ with the date of the plan
c. Consider inserting graphics:
i. Company logo
ii. Insert a picture or graphic of your product or service
iii. Photo of your facilities
iv. Photo of your location
2. Replace ‘ENTER YOUR COMPANY NAME HERE’ with your company name on the page with the Statement of Confidentiality & Non-Disclosure
3. Open the document header and enter your company name and your name
4. Update the table of contents as you build your business plan.
Delete this page before submitting your business plan.
Business Plan
Your Company Name Here
City, State
Date
Statement of Confidentiality & Non-Disclosure
THIS BUSINESS PLAN CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION.
All data submitted to the receiver is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ENTER YOUR COMPANY NAME HERE (Company). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without the Company's express written consent.
The Company retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
Disclaimer Notice
THIS BUSINESS PLAN IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any recipient, to accept any such proposals, to negotiate with one or more recipients at any time, and to enter into a definitive agreement without prior notice to other recipients. The company also reserves the right to terminate, at any time, further participation in the investigation and proposal process by, or discussions or negotiations with, any recipient without reason.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
Table of Contents
Introduction and Overview 6
Executive Summary 6
Objectives 6
Mission 6
Keys to Success 6
Company Summary 6
Company Ownership 6
Start-up 6
What We Sell 7
Summary 7
Our products 7
Our services 7
Market Analysis and Sales Forecast 8
Market and Sales Forecast Summary 8
Total Market 8
Target Market Summar.
Your Company NameYour Company NameBudget Proposalfor[ent.docx
Your Company Name
Your Company Name
Budget Proposal
for
[enter years here]
BUSN278
[Term]
Professor[name]
DeVry University
Table of Contents
Section
Title
Subsection
Title
Page Number1.0Executive Summary
2.0Sales Forecast
2.1Sales Forecast
2.2Methods and Assumptions
3.0Capital Expenditure Budget
4.0Investment Analysis
4.1Cash Flows
4.2NPV Analysis
4.3Rate of Return Calculations
4.4Payback Period Calculations
5.0Pro Forma Financial Statements
5.1Pro Forma Income Statement
5.2Pro Forma Balance Sheet
5.3Pro Forma Cash Budget
6.0Works Cited
7.0Appendices
7.1Appendix 1: [description]
7.2Appendix 2:
[description]
(Please put page numbers in the last column of the table of contents above, because they apply to your finished assignment. Do this after your project is complete. Remove this text and all text that is in italics in this template when finished with your project.)
(Also, please submit your Excel spreadsheet that shows your supporting calculations.)
1.0 Executive Summary
The first paragraph of this executive summary should give a brief description of the business to which this budget applies. Very briefly describe the products and services of this company, the geography or demographics of the customers it serves, and why people purchase the main product of this business. Much or all of this information will be found in the business profile provided to you. Please use your own words, and please do not simply copy and paste the explanation in the course materials. Make assumptions if necessary.
Also, provide a second paragraph that describes how the budget supports the company’s strategy.
Finally, provide a third paragraph in which you summarize the key points from your budget, including the planning horizon; the amount of up-front investment; the NPV, payback, and IRR of the project; and key figures from your income statement, cash budget, and balance sheet.
Remember, this is not a thesis or introduction of what you will talk about—it contains the major, specific content of each section. The second and third paragraphs should be written after you have completed all other sections of this template.
As you complete sections of this template, please remove all italicized text in all sections of this template and replace it with your own text or you will lose points!
2.0 Sales Forecast
Briefly introduce the sales forecast section.
2.1 Sales Forecast
Here you should include a simple table showing the years and the total sales for each year, along with a brief explanation of why sales are expected to rise, fall, change, or stay the same in certain years. Provide a brief explanation of the sales forecast, indicating why you expect sales to rise or fall during the planning horizon. Your explanation should be consistent with the trends and changes in sales found in your table.
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
2.2 Methods and Assumptions
Here you should describe how you arrived at your sales forecast in sect.
Your company recently reviewed the results of a penetration test.docx
Your company recently reviewed the results of a penetration test on your network. Several vulnerabilities were identified, and the IT security management team has recommended mitigation. The manager has asked you to construct a plan of action and milestones (POA&M) given that the following vulnerabilities and mitigations were identified:
The penetration test showed that not all systems had malware protection software in place. The mitigation was to write a malware defense process to include all employees and retest the system after the process was implemented.
The penetration test indicated that the data server that houses employee payroll records had an admin password of “admin.” The mitigation was to perform extensive hardening of the data server.
The penetration test also identified many laptop computers that employees brought to work and connected to the internal network,some of which were easily compromised. The mitigation was to write a bring your own device (BYOD) policy for all employees and train the employees how to use their devices at work.
Complete
the 1- to 2-page
Plan of Action and Milestones Template
. (Must use this template!)
.
Your company wants to explore moving much of their data and info.docx
Your company wants to explore moving much of their data and information technology infrastructure to the cloud. The company is a small online retailer and requires a database and a web storefront. Currently, only IT is over budget on database maintenance. The initial analysis points to significant cost savings by moving to a cloud environment.
Research
the differences between Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS).
Discuss
the differences between IaaS, SaaS, and PaaS. Give an example of the appropriate use of each of the cloud models (Iaas, SaaS, and PaaS).
.
Your company plans to establish MNE manufacturing operations in Sout.docx
Your company plans to establish MNE manufacturing operations in South Korea. You have been asked to conduct a cultural audit focusing on leadership behaviors of South Korea. The results of your report will be used for internal training for plant managers due to be reassigned to work with South Korean managers in a few months. You are aware of a high-collectivism culture with a Confucian code of ethical behavior in South Korea. What kinds of South Korean leadership behaviors would you expect to include in your report? Describe these in terms of interaction between the U.S. and Korean managers as well as interaction between Korean leader-followers.
By
Saturday, June 21, 2014
respond to the discussion question assigned by the faculty. Submit your response to the appropriate
Discussion Area
. Use the same
Discussion Area
to comment on your classmates' submissions and continue the discussion until
Wednesday, June 25, 2014
.
Comment on how your classmates would address differing views.
.
Your company just purchased a Dell server MD1420 DAS to use to store.docx
Your company just purchased a Dell server MD1420 DAS to use to store databases. the databases will contain all employee records and personal identified information (PII). You know that databases like this are often targets. The Chief Information Officer has asked you draft a diagram for the server and 3 connected workstations. The diagram must use proper UML icons.
- Research:
network topology to protect database server (Google Term and click images)
-
Create a diagram using proper UML
icon, the protects the server and the 3 workstations.
-
Include where Internet access will be located
, firewall and other details.
- The
body (Min 1 page)
- Provide a summary after the diagram how and why you topology should protect the database.
.
your company is moving to a new HRpayroll system that is sponsored .docx
your company is moving to a new HR/payroll system that is sponsored by a firm called Workday.com. You have been asked to oversee the stakeholder management aspects of this project. Identify some of the key stakeholders at your company and describe how you plan to keep them engaged during your year-long project. Be sure to include the appropriate methods since not all of your stakeholders are located at the HQ office in Herndon, VA.
.
Your company is considering the implementation of a technology s.docx
Your company is considering the implementation of a technology solution to address a business problem. As a member of the IT team for a manufacturing company, you were asked to select a product to address the identified needs, informing the stakeholders about its fit to the identified needs, and providing implementation details. Several past process changes have been unsuccessful at implementation and user acceptance. You will create two artifacts that communicate product information tailored to meet the needs of each of the following stakeholder groups:
• Audience 1: executive leadership of the organization, such as the CIO, CFO, etc.
• Audience 2: cross-functional team, including members from IT who will be implementing the product
.
Your company is a security service contractor that consults with bus.docx
Your company is a security service contractor that consults with businesses in the U.S. that require assistance in complying with HIPAA. You advertise a proven track record in providing information program security management, information security governance programs, risk management programs, and regulatory and compliance recommendations. You identify vulnerabilities, threats, and risks for clients with the end goal of securing and protecting applications and systems within their organization.
Your client is Health Coverage Associates, a health insurance exchange in California and a healthcare covered entity. The Patient Protection and Affordable Care Act (ACA) enables individuals and small businesses to purchase health insurance at federally subsidized rates. In the past 6 months, they have experienced:
A malware attack (i.e., SQL Injection) on a critical software application that processed and stored client protected health information (PHI) that allowed access to PHI stored within the database
An internal mistake by an employee that allowed PHI to be emailed to the wrong recipient who was not authorized to have access to the PHI
An unauthorized access to client accounts through cracking of weak passwords via the company’s website login
Health Coverage Associates would like you to
develop
a security management plan that would address the required safeguards to protect the confidentiality, integrity, and availability of sensitive data from the attacks listed above and protect their assets from the vulnerabilities that allowed the attacks to occur.
Write
a 1- to 2-page high-level executive summary of the legal and regulatory compliance requirements for Health Coverage Associates executives. The summary should provide
Accurate information on the HIPAA requirements for securing PHI
FISMA and HIPAA requirements for a security plan
Scope of the work you will perform to meet the Health Coverage Associates’ requests
Compile
a 1-to 2-page list of at least 10 of the CIS controls that provide key alignment with the administrative (policies), physical (secured facilities), and technical safeguards required under HIPAA to protect against the attacks listed above. Include corresponding NIST controls mapped to the selected CIS controls.
Write
a 1- to 2-page concise outline of the contents of the security management plan. Include
Policies Health Coverage Associates will need to manage, protect, and provide access to PHI
The recommended risk management framework Health Coverage Associates should adopt
Key elements Health Coverage Associates should include in its plan of actions and milestones
Cite
all sources using APA guidelines.
.
Your company has just sent you to a Project Management Conference on.docx
Your company has just sent you to a Project Management Conference on the latest trends in project scope management. When you return to work, you will have to provide a report at the staff meeting on what you learned.
In your initial post
, share some of the trends that you heard at the conference. Conduct research and use sources to support your findings. Be sure to acknowledge any sources you use.
.
Your company has designed an information system for a library. The .docx
Your company has designed an information system for a library. The project included a new network (wired and wireless), a data entry application, a Web site, database and documentation.
Design a generic test plan that describes the testing for an imaginary system, make sure to address unit, integration and system testing.
Create a one-page questionnaire to distribute to users in a post-implementation evaluation of a recent information system project. Include at least 10 questions that cover the important information you want to obtain.
.
Your company has had embedded HR generalists in business units for t.docx
Your company has had embedded HR generalists in business units for the past several years. Over that time, it has become more costly and more difficult to maintain standards, and is a frustration for business units to have that budget “hit.” The leadership has decided to move to a more centralized model of delivering HR services and has asked you to evaluate that proposition and begin establishing a project team to initiate the needed changes. The project team is selected, and you must now provide general direction.
.
Your company You are a new Supply Chain Analyst with the ACME.docx
Your company: You are a new Supply Chain Analyst with the ACME Corporation. We design specialty electronics that are components in larger finished goods such as major appliances, automobiles and industrial equipment. Manufacturing is outsourced to low-cost suppliers due to the significant labor contribution and closeness to electronic component suppliers.
Your product: ACME Corp. designs a leading-edge family of devices branded as “Voice Assistants.” These are add-on boxes that many OEMs are using as plug-and-play devices in a wide variety of Internet-of-Things products. They are also sold directly to consumers as after-market items, but only for IoT devices that were built with our proprietary data-port.
Figure 1: Product line of ACME Corp Voice Assistant IoT Add-on Boxes
Your task: Your Chief Supply Chain Officer (CSCO) is requesting a review of supplier-to-customer processes as related to recent growth in our company and increasing demand for faster responsiveness to customers. One alternative is to decentralize our inventory into regional Distribution Centers; however, our ERP system is currently limited in the data available to make some of these decisions – and the output reports are very antiquated. Starting off the process, the CSCO directed that your Analysis Team use population data to pro-rate our national sales data as a starting point. For this analysis, you are asked to focus only on the flagship product, Voice Assistant IoT Add-on Box, 4GB, SKU #123-456789. The challenge is now yours to complete some computations and interpret the results!
Your data: A detailed report from your ERP system along with secondary data from the U.S. Census Bureau (reference: https://www.census.gov/programs-surveys/popest/data/data-sets.html) is provided. (Note: Sales to Alaska, Hawaii and Puerto Rico are handled by a 3PL provider and therefore are NOT part of this analysis.) The consolidated EXCEL® file has incorporated several tasks already performed by the Analysis Team --- sort, cleanse, inventory optimization, etc. Other tasks remain for your team.
Detailed Requirements: Prepare a formal report summarizing your results and providing recommendations that are supported by facts. The required layout follows:
A. Supply Chain Management:
a. Identify a single key supplier and a single key customer for your product, including a brief description of their product.
b. Identify the proper type of business relationship that your company should have with the supplier and customer from Part A, above, then briefly describe the data that you would share with them.
c. When implementing Supply Chain Management with your #1 key supplier for the first time, create a timeline that lists each of the six SCOR processes in the order that you recommend implementation; include process leader (by job title), primary contact at supplier/customer (by job title), and duration to implement.
d. Briefly describe each of the four enablers of supply chain .
Your company has asked that you create a survey to collect data .docx
Your company has asked that you create a survey to collect data on customer satisfaction related to their health care experience at your hospital.
Assignment Details (4-5 pages)
Please Add Title to page
Page 1:
A brief summary of the health care issue/topic (wait time, medication errors, etc.)
Number and access of source to sample and population
Limitations of the survey (parameters)
Time line for completion of survey
Page 2: Survey Questions
Survey questions: Limit the questions to 10
Page 3: Compilation of Data
Time line for assessment and evaluation of data
Challenges faced during this process
Page 4: Results and Conclusions
Results of study
Conclusions and potential value of the findings
Reference page
Deliverable Length
4–5 pages
Title and reference pages
.
Your Communications PlanDescriptionA.What is your .docx
"Your Communications Plan"
Description
A.
What is your challenge or opportunity?
The topic I would like to present is pitching an Project idea for some investor to invest in my Women’s Resources center.(Voices Of Women)
B.
.
Why is this professionally important to you?
Goal
A.
What goal or outcome do you want to achieve with this communication?
I.
Is it clear, concise, and actionable?
Audience
A.
Who is you target audience?
What are the professional positions of the audience?
I.
What demographic characteristics will the audience comprise?
II.
What is your relationship to the audience?
III.
What background knowledge and expertise does the audience have?
IV.
What does the audience know, feel about, and expect concerning this communication?
V.
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
B.
What information is available about your audience?
A.
b.
c.
I.
What research/sources will you use to obtain information about the audience?
II.
What conclusions have you been able to draw about the audience?
C.
What tone will you
"Your Communications Plan"
Description
A.
What is your challenge or opportunity?
The topic I would like to present is pitching an Project idea for some investor to invest in my Women’s Resources center.(Voices Of Women)
B.
.
Why is this professionally important to you?
Goal
A.
What goal or outcome do you want to achieve with this communication?
I.
Is it clear, concise, and actionable?
Audience
A.
Who is you target audience?
What are the professional positions of the audience?
I.
What demographic characteristics will the audience comprise?
II.
What is your relationship to the audience?
III.
What background knowledge and expertise does the audience have?
IV.
What does the audience know, feel about, and expect concerning this communication?
V.
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
B.
What information is available about your audience?
A.
b.
c.
I.
What research/sources will you use to obtain information about the audience?
II.
What conclusions have you been able to draw about the audience?
C.
What tone will you use to convey your message?
I.
Is the setting casual or formal?
II.
Is the communication personal or impersonal?
Key Message
A.
What is the primary message you must convey to your audience?use to convey your message?
I.
Is the setting casual or formal?
II.
Is the communication personal or impersonal?
Key Message
A.
What is the primary message you must convey to your audience?
.
Your community includes people from diverse backgrounds. Answer .docx
Your community includes people from diverse backgrounds. Answer the following questions related to how culture affects nutrition.
1. How does your culture shape decisions that you make about nutrition? (Culture includes history, values, politics, economics, communication styles, beliefs, and practices.)
2. Describe at least 1 different cultures present at your community. How do these cultures impact food choices?
3. Describe how you interact with someone from another culture related to diet. Provide specific examples.
4. Assume that you are preparing a Thanks Giving dinner for a group of your classmates that represent a variety of cultures. Describe how you will prepare the menu and set the table. Include how you will address food safety at the picnic.
Explore ways to address the problem of food insecurity in your community.
1. What programs are available to meet the nutrition needs of individuals in the area?
2. What types of options exist in the area to purchase food?
3. What role do you believe society should take to ensure that individuals have access to adequate healthy food?
4. What do you see as your role in the community related to proper nutrition?
.
Your Communications Plan Please respond to the following.docx
"Your Communications Plan"
Please respond to the following:
Provide a brief overview of your Strategic Communications Plan. Include a short description for each of the following
in bullet point format
:
- The purpose of the communication
- Your goal
- Audience
- Key Message
- Supporting Points
- Channel Selection
- Action Request
Note:
Remember, feedback is a powerful and essential tool. Thoughtful, useful feedback is specific. It combines suggestions for improvement with the recognition of good ideas. When you offer feedback, you should contribute new ideas and new perspectives to help your peers learn and move forward.
.
Your Communication InvestigationFor your mission after reading y.docx
You are to observe human interaction for 15 minutes in a public setting, noting details of two people's conversation without interrupting. You should describe the communication environment and identify elements of the transactional communication model. Finally, post a brief report on the discussion board, and reply to two classmates' posts with empathetic perspectives on their observations.
Your Communications PlanFirst step Choose a topic. Revi.docx
"Your Communications Plan"
First step: Choose a topic. Review the Communication Challenge Topics and choose one that is relevant and interesting to you. Make sure to review the examples and anecdotes that follow each topic in this document. You can also find this information under the Course Info tab.
Second step: Review the Strategic Communication Plan example. Your plan should mirror this example in format and length. You can also find this example under the Course Info tab.
Third step: In this discussion, please respond to the following:
Part 1: What is your topic?
Part 2: Provide a rough draft of your Strategic Communications Plan for peer review and instructor feedback. Your draft should include enough detail that we can provide strong constructive feedback and input.
COM510 ASSIGNMENT COMMUNICATION CHALLENGE TOPICS
In the world of business, we can create opportunities through strategic communication. Throughout our professional careers, there are key events that raise the stakes of our communications approach.
WHAT YOU’LL DO
1) Review the Communication Challenge Topics and their accompanying case study examples.
2) Select 1 topic that is professionally relevant for you.
3) Use for your COM510 assignments (the topic you have selected, not the case study example).
Note: If there is another challenge or current opportunity in your professional life that is more relevant for you, you may choose a topic that is not on this list. Keep in mind that the communication challenge you select must in- clude both written and verbal communication elements to meet the needs of this course. (Your professor must approve your selection before you proceed.)
1
Examples of each scenario are provided to demonstrate what thoughtful, professional communication would look like in each of these situations. These are only examples and should not be used for completing the assignment. You can create and establish all necessary assumptions. The scenario is yours to explain.
COMMUNICATION CHALLENGE TOPICS
Choose one of the following topics for your assignments.
• Internal Promotion Opportunity
• New Job Opportunity Interview
• Running a Meeting
• Coaching Your Direct Employees
• Pitching a Project Idea
INTERNAL PROMOTION
Seeking a promotion from within your company is one opportunity in which strategic communication could mean the difference be- tween success and failure. If you choose this scenario, you’ll need to create both a written and a verbal (audio or video) communica- tion. These elements should explain why you are the right person for the internal promotion while addressing potential questions you might need to answer as part of the process.
Things to Consider
• Have you checked the listings on your company’s job board lately?
• Is there a new position you would like to secure?
• Have you taken on more responsibility at work?
• Have your outcomes been positive?
• Do your job title and job description match what you do? .
Your coffee franchise cleared for business in both countries (Mexico.docx
Your coffee franchise cleared for business in both countries (Mexico, and China). You now have to develop your global franchise team and start construction of your restaurants. . You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another since they represent the global division of your company.
You are concerned with the following two issues. Substantively address each in a two-part paper, applying Beyond the Book, MUSE, Intellipath and library resources to support your reasoning
Part 1: Effective communication with participants
What are the implications of the cultural variables for your communication with the team representative from each country in the face to face meeting?
Address Hall’s high and low context regarding verbal and non-verbal communication. The United States is a low context culture, while each country is high context.
Tip: Write at least one substantive paragraph for each country
Video on Hall's high and Low Context Communication
Part 2: Effective communication among participants
What are examples of barriers and biases in cross-cultural business communications that may impact the effectiveness of communication among the meeting participants and in potential negotiations?
What are some of the issues you should be concerned about regarding verbal and nonverbal communication for this group to avoid misinterpretations and barriers to communication?
Please submit your assignment.
.
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