1.1.The words ‘data’ and ‘information’ are often used as though they mean exactly the same thing, but there is a difference. Data are the undigested facts and figures that are collected on innumerable subjects. You may gather data yourself or use data that have been gathered by other people. 1.2..Strengths, weaknesses and suggestions. for the main other information sources reviewed . 1.3.The data must be collected carefully because organisation decision-making processes are based on the generated information from this data. While selecting data and information for decision-making we must apply some criteria to this selection such as accuracy, validity, clarity etc. 1.4. However simple or complex your data set, think about what you might need to do to ensure that your management of the data respects the terms of your consent, and in particular, the confidentiality and anonymity that participants were promised. Take advice from relevant staff in your institution. Your Data Protection manager can advise you on protocols for handling personal data. Your computing or information services department should be able to advise you on setting up secure databases for the different forms of data that will be generated by your research. As with everything in this guidebook, the earlier you can start to think about these issues, the better. When you are preparing your research proposal, you need to plan for data management - this is a requirement for ESRC applications, and increasingly for other funders. If your work will generate complex or sensitive datasets, you may need to plan and cost some time for a database manager or information specialist to develop and manage the systems that you need to keep your data secure. Do you have suitable arrangements in place for archiving data? Befor you access or collect your data, you should check institution what requirements they have in place for data storage, and what facilities are available (e.g. for data archiving). 2.2. Identify a problem or opportunity, Gather information, Analyze the situation,Develop options, Evaluate alternatives, Select a preferred alternative,Act on the decision. 2.3.There are numerous ways of presenting data to a client but you have to ask yourself several questions. Who is the client? To what will they respond best? What response do you require? Will the information and the decisions you made be transferrable between presentational styles? Will it be a formalpresentation or can you have some fun? Once you have answered these questions you can then set about shaping your presentation. Personally if you are able to do so (as in whether the environment within which you will be presenting is accommodating and data allows you do) I would recommend the use of pictures, charts and visual stimuli as much as possible; a picture paints a thousand words after all. Of course if the decisions you have made cannot be transferred into numerical data any pie charts, bar graphs or statistical analysi.