The Flow of Social Technology In HR and Recruiting

Nov 30, 2011
www.HRxAnalysts.com

The Flow of Social Technology
In HR and Recruiting

INTROS

•  John Sumser
•  Editor, HRExaminer
•  Principal Analyst, HRxAnalysts
•  Long Term Industry Veteran

•  Works with Vendors and HR Departments
–  To develop strategy
–  To define requirements
–  To ask hard questions

©2011 HRxAnalysts.com ¤ Bodega Bay, CA 94923 ¤john@hrxanalysts.com ¤ 415.683.0775 ¤ Slide 2

-‐  110
pages

-‐  16
Types
of
Social
Technology

-‐  Fi6ng
Technology
into
the
Silos

-‐  How
Ideas
Move
in
The
HR
Marketplace

-‐  Risk,
Reward
and
Investment
Timing

-‐  The
Networks

-‐  Do
Referrals
Work?

-‐  The
Industry
and
Its
Key
Players

-‐  70
Company
and
SoLware
Reviews

-‐  $595

-‐  Order
online
hQp://hrxanalysts.com


TOWER OF LONDON


HOW IT USED TO BE


HOW TECHNOLOGY USED TO MOVE

Labs

Military

Commercial

Consumer


HOW TECHNOLOGY MOVES NOW

Military
Commercial

BaQleﬁeld
Ad
Hoc
Teams

Consumer


HOW TECHNOLOGY WILL MOVE

Military
Commercial

BaQleﬁeld
Ad
Hoc
Teams

Consumer


SYMPTOMS

•  Old Style Processes for SaaS Acquisitions
•  Fits and Starts Social Media
•  Contagious Evangelism
•  Premature Talk About ROI
•  New Business Forms
•  Torrent of Absolutes
•  Old Ways Not Gone (They Should Be)


SO?

•  Clear Thinking Obscured By Reality Shift


16 SOCIAL TECHNOLOGIES
•  Short
Messaging

•  Knowledge
Distribu:on

(TwiQer,
Yammer,
Facebook)
(Digg,
Buzz,
Facebook,
TwiQer,

•  Network
Development

StumbleUpon,
Delicious,
RSS)

(TwiQer,
LinkedIn,
Facebook)
•  Video
Crea:on
and
Distribu:on

•  Network
Visualiza:on

(YouTube,
VIMEO,
)

(Social
Network
Analysis,
LinkedIn)
•  Democra:c
Publishing

•  Community
Forma:on
-‐

Admin
(Blogging,
Ning,
Fan
Pages)

(Facebook,
LinkedIn,
TwiQer,
Google,
•  Knowledge
Marking

Ning)
(SEO,
Tagging)

•  Communica:ons
Targe:ng

•  Real
Time
Video

(Salesforce,
ConstantContact)
(Skype,
GoToMeedng,
Webex)

•  Public
Ranking
and
Ra:ng

•  Mobile
PlaForms

(Yelp,
Ne_lix,
Amazon,
Glassdoor)
(Tablets,
Smartphones)

•  Virtual
Classrooms

•  Gaming

(Webex,
GoToMe6ng,
Blackboard)
(Pardcularly
muld
player
games
like

•  Knowledge
Assembly

World
of
WarcraL

(Wiki,
Forums)
•  Sensors

(Human
Input,
Mobile
Phones,
RFID)


WHERE THE TECHNOLOGIES FIT


HOW TECHNOLOGY FLOWS

<
1,000

>
500

90%

>
100
80%

Number
of
Firms

70%

60%

50%

40%

30%

20%

10%

10%
20%
30%
40%
50%
60%
70%
80%
90%

Street
Level
SHRM
Standard
Xforma:ve


SENSE OF URGENCY IS FLOW DRIVEN

High
Risk,
High
Reward

We
Are
Here
in
2011

2013
-‐
2014

2015
-‐
2016

No
Risk,
No
Reward


ABOUT REFERENCES AND REFERRALS

•  Network Won’t Get You A Job
•  Network Won’t Staff The Company
•  Employees Are Not Assessors
•  Infinite Degrees Of Separation
•  Matching Is Not Good Judgment


TAKEAWAYS

•  It’s Very Early (16%)
•  The First Wave is About Data
•  The Waves Of Data Will Be Huge

•  Shiny Toys Create Problems
•  Social Applications Are Coming
•  Now Is The Time For Planning
•  No Quick Answers, No Black and White

WHAT WE DO

•  Imagine and Plan The Future
•  Shake Up Old Assumptions
•  Help Clarify The Problem

You Can:
•  Read The HRExaminer: hrexaminer.com
•  Buy The Report: hrxanalysts.com
•  Join The Conversation


The Flow of Social Technology In HR and Recruiting

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