Herman Heunis

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Herman Heunis

  1. 1. MXit The Past, Present and Future Net Prophet 2009 14 May By Herman Heunis CEO Silver Sponsors
  2. 2. Topics  MXit Overview  The Past  Short History  Factors that played a Role  Challenges  Lessons Learnt  The Present  User Growth  User Demographics  Current Status  User Behaviour  International Youth Research  The Future  Technology Future  MXit Focus 2009
  3. 3. MXit Overview  Free social computing software  99% mobile based  Various platforms (1200+ mobile, PC)  Offers free communication (text, graphics, sound)  Registered user base 13+ million  Large base in RSA  Users in 120+ countries  Profitable in RSA since Sept 2006
  4. 4. The Company Vision: to become a Global Lifestyle/Communications Company Mission: to secure a significant portion of the 4 billion mobile phones users in the world Philosophy: We do not compete, we create Slogan: “join the evolution” | “exit the ordinary”
  5. 5. The Company Offices Data Centres  Stellenbosch  South Africa  Mauritius  Mauritius  Germany Staff  100+  Mostly software engineers but also support, marketing, graphics teams
  6. 6. The Past – Short History  Community desire  Evolution  The launch
  7. 7. The Past – Factors that played a Role  Timing  Marketing  Publicity  Software  Funding  Resources  Mindset  Strategy
  8. 8. The Past - Challenges  User challenges  Technical obstacles  Monetization challenges  Staff  Funding  Social changes  Press
  9. 9. The Past – Some Lessons Learnt  Leading/bleeding edge  Analysis paralysis  Right partners/team  Product development chasm  Competition  Procedures and processes
  10. 10. 0 2000000 6000000 8000000 4000000 10000000 12000000 Nov-04 14000000 Feb-05 May-05 Aug-05 Nov-05 Feb-06 May-06 Aug-06 Nov-06 The Present – User Growth Feb-07 May-07 MXit Registered Users Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09
  11. 11. The Present – User Demographics
  12. 12. The Present – Current Status  Innovation  Mobile/PC Products  MXit Economy  Revenue  Gateways  Telcos
  13. 13. The Present – MXit User Behaviour Our Findings  Mobile phone is the remote control of the universe  Belong to multiple social networks  Mobile behaviour differs substantially from PC  Incredible ability to multi-task  Generation Y has little problem revealing personal info  Adapting and accepting new technology is no big deal  Role-play is an international “thing”
  14. 14. The Present – International Youth Research Trends  User satisfaction not always equal to brand loyalty  Brand advocacy and viral  Traditional ATL youth marketing has to change  “Youth don’t have time”  Social networks are EXTREMELY important to youth  Even $1 is too much to pay for music and other  DRM is a swear word  Needs content digitally delivered
  15. 15. The Future – Technology Future “No one knows – we all predict – some better than others”  Future Computing  Mobility  Battery life  Processing power  Communication speed  Display capabilities  Storage
  16. 16. MXit Focus 2009  Gaming and entertainment  Education in Africa  MXit Portals
  17. 17. THANK YOU Contact details: www.mxit.com herman@mxit.com

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