Data Driven Employment Branding
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This presentation offers a framework for employment branding that recognizes that all jobs are not the same.
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Data Driven Employment Branding
- 3. Branding: No Longer One Size Fits All ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 5. What Are The Requirements ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 6. What Is The Supply ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 7. Who Is Your Competition?
- 8. What Is Your Reputation?
- 9. What Is Your Share of Voice? ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 11. Share of Voice: 8/536 (1.49%) ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 12. Share of Voice: 23/2369 = 0.97% ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 13. ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 14. What Are Your Employees Saying? ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 15. What Is Everyone Else Saying? ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 16. Situation Assessment Software Software Customer Developer Engineer Service Labor Demand 536 2,369 4,594 Labor Supply 1,070 4,320 19,550 D-S Ratio 50.0% 54.2% 23.4% In Transition (UR) 92 372 1,681 Delta 444 1993 2,913 Requirement 8 23 19 Compensation Median Below Median Below Median Share of Voice 1.49% 0.97% 0.01% Reputation 3/5 Stars 2/5 Stars 2/5 Stars Competition Steep (52) Steep (85) Modest (35) CEO’s View Critical Meh Furniture ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 17. Actual Hard Part ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 18. Cost Per Hire Is Driven By How Hard It Is ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 19. Build Strategy Job by Job High Get Physical Get Social Importance Outsource Advertise Low Low High Availability ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 20. Each Job Is It’s Own Branding Exercise Change Positioning Visibility Importance Volume Difficulty
- 21. Branding
- 22. Employment Brand Architecture Job Specifics Department Specifics Social Media Reinforcements 3 4 4 Broad Employment Brand ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 23. Setting the Stage Broad Employment Brand ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 24. Marshalling the Troops Social Media Reinforcements 3 4 4 Broad Employment Brand ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 25. Defining Real Culture Department Specifics Social Media Reinforcements 3 4 4 Broad Employment Brand ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 26. Where The Rubber Meets The Road Job Specifics Department Specifics Social Media Reinforcements 3 4 4 Broad Employment Brand ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexaminer.com
- 27. Be a better destination, not a better mousetrap
- 28. Call Me • John@hrexaminer.com • 415.683.0775 • @johnsumser • John Sumser ©2012 HRExaminer, Bodega Bay, CA 94923, john@hrexa