The document outlines 15 things users can do on Twitter, from beginning to advanced uses. It recommends that beginning users follow Novell, coworkers, and someone fun. Intermediate users are advised to use a Twitter client, set up searches, and retweet others. Advanced uses include creating lists, attending tweetups, and checking influence metrics. The document provides guidance on effective use of Twitter for sharing information.

1. Training:
15 things you can do with Twitter
Frank Days
December 2010

2. Agenda
• Background
• Why you should care
• 15 things you can do
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3. Twitter background
• Founded 2006
• Microblogging
• 140 character “tweets”
• Follow others' streams
• Open API/rapid innovation
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4. Why you should care about Twitter
• 175 million users
• 65 million tweets a day
• Real-time news source
• Connect with key influencers
• Macro and micro-celebrities
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5. Member demographics
• More female
• 18-34
• More affluent
• College
Demographics from Quantcast
• Young kids
Quantcast
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6. Novell Twitter strategy
• Official Novell account
• Share news, updates, blogs...
• Connect with influencers,
customers and partners
• Support accounts by product
and functions
• Amplify messages
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7. “Twettiquette” or Twitter etiquette
• The rules are there are no rules
– Wide open
– Lots of shouting
– Lots of background noise
• Share things of value
• Add to conversation
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8. 15 things you can do on Twitter
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9. Before we start: a Twitter primer
Tweet: 140 character message sent over Twitter
Retweet or RT: To repeat someone's tweet
@reply: To respond to someone's tweet
Follower: Someone who is watching your tweets
Following: Watching someone else's tweets
Hashtag: Conversation theme typically denoted with a # before a word
Tweetup: An informal in person meetup among twitterers
Tweep: Slang for your people or peeps
DM: Direct message sent from one user to another
Fail whale: Image shown when Twitter is down
OH: Overheard – people often tweet entertaining things they have heard
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10. For Beginning users...
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11. 1. Follow Novell
• Help spread the word
• Make it easier for
people to find our stuff
• Amplify our messages
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12. 2. Follow competitors
• Know what they are saying
• What news is breaking
• Who they are following
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13. 3. Follow coworkers
• Go to Novell account
• Check out ”Novellpeeps” list
• 152 members
• Most will follow back
• Let us know if you want to
be on list
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14. 4. Share Novell content
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15. 5. Add to your email signature
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16. 6. Follow someone fun
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17. For Intermediate Users...
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18. 7. Get a Twitter client like Tweetdeck
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19. 8. Setup a Twitter search
http://search.twitter.com
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20. 9. Retweet someone you don't know
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21. 10. @reply someone – it is flattering
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22. 11. Use a URL shortener
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23. 12. Don't use all 140 characters
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24. 12. Monitor some hashtags
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25. For Advanced Users...
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26. 10. Create a list
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27. 11. Attend a tweetup at a tradeshow
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28. 12. Visit a directory site
• Wefollow.com
• Twellow.com
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29. 13. Cotweet to share your account
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30. 14. See if you are “kind of a big deal”...
• Klout
• TwitterGrader
• Twinfluence
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31. 15. Check out Mashable and Techcrunch
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32. Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
– Marketingprofs.com
– MPDailyfix.com
– Copyblogger.com
• Articles
– http://www.delicious.com/novell_novl/socialmedia
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