Steven Virgadamo conducts Professional Development for School Leaders in the Archdiocese of Newark

2. Archdiocese of Newark
Workshops
18841884
Plenary Council of Baltimore 20% of Catholic Schools
Close
19641964 19721972

3. Archdiocese of Newark
Workshops
“Advancement is both a concept and a process
which holds that the highest destiny of any
school can only be realized when everyone in
the life of the school analyzes the philosophy,
crystallizes the objectives, projects them into
the future and then takes the necessary steps
to realize them.”

4. Archdiocese of Newark
Workshops
1997 – “ Every diocese and Archdiocese will
establish comprehensive
advancement programs for Catholic
schools…..”

5. Archdiocese of Newark
Workshops
Quality Catholic Education
+
Sound Business Management
+
Effective Marketing
=
Pupils, People and Dollars

6. Archdiocese of Newark
Workshops
Building an advancement program
requires…
Understanding
Commitment
Involvement of People
Strategic Planning
Marketing
Funding

7. Archdiocese of Newark
Workshops
Involvement of People
Role of the School Board
Planning, Promotion and Policy Formulation

8. Archdiocese of Newark
Workshops
Right message
Right audience
Right time
Right medium
Marketing

9. Archdiocese of Newark
Workshops
Special Events
Gift Opportunities
Annual Fund
Periodic Capital Campaigns
Planned Giving for Endowment Growth
Funding

10. Archdiocese of Newark
Workshops
Build Community
Fun Raise/Fund Raise
Celebrate Mission/Vision
Cultivate Prospects
Special Events

11. Archdiocese of Newark
Workshops
Personal Solicitation
Direct Mail
Social Media
Phone
E-Solicitation
Annual Fund
“The Trunk of the Tree”

12. Archdiocese of Newark
Workshops
An effort to raise significant $ for objectives
rooted in the strategic plan.
Capital Campaign

13. Archdiocese of Newark
Workshops
Bequests
Charitable Trusts
IRA’s
Insurance Annuities
Deferred Gifts
Planned Giving

14. Archdiocese of Newark
Workshops
Year One
Clarification of Mission
Strategic Plan
Comprehensive Marketing

15. Archdiocese of Newark
Workshops
Year Two
Implement Strategic Plan
Continue Comprehensive Marketing
Gift Opportunities
Comprehensive Annual Fund

16. Archdiocese of Newark
Workshops
Year Three
Continue to implement Strategic Plan
Continue Comprehensive Marketing
Enhance Annual Fund
Introduce Planned Giving

17. Archdiocese of Newark
Workshops
Year Four
Renew Strategic Plan
Continue Comprehensive Marketing
Continue to enhance the Annual Fund
Introduce Planned Giving
Plan for Capital Campaign