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BPTrends       Sept., 2004                                                 The Business Process Maturity Model



                   The Business Process Maturity Model
           A Practical Approach for Identifying Opportunities for
                              Optimization
                                                     David M. Fisher
                                         Managing Director, BearingPoint

When a handful of my BearingPoint colleagues and I started to design a Business Process
Maturity Model, we initially went down the typical path of a five-stage, one-dimensional, linear
model – reminiscent of many of the multitude of maturity models in the marketplace today.
However, as we continued to discuss and debate the merits of our results, we came to the
conclusion that this representation was simply insufficient for the task at hand. We were fighting
to provide balance between a simple representation to which everyone could easily relate vs. a
model that contains sufficient detail as to provide insights for specific action for those
organizations wishing to progress up the value chain. It became clear, as we focused on the
nuances and details of our design, that an appropriate model for Business Process Maturity must
be (1) multi-dimensional and (2) non-linear.

From a dimensional perspective, we settled on two areas. The first dimension that we selected
breaks down into the following five components that represent the core of most organizations.
We call these the “Five Levers of Change.” (see Figure I)


   Strategic understanding of the                                                  The governance model for the
   role, positioning and focus for                                                 management, administration,
   enterprise-wide decision-making                                                 and evaluation of initiatives,
                                                                  Co
   in support of overall company
                                                     y                             with a strong focus on the
                                              t eg                      n tr
   objectives                                                                      appropriate metrics applied
                                           ra                               o ls   for measurement
                                        St

                                            Alignment
                                Pr
                                Pro




                                                                                 ple
                                                                             Peo
                                   ces
                                    es  s
                                        s




   Operating methods and                                                           The human resource
   practices, including policies                                                   environment, including skills,
   and procedures, which                                                           organizational culture, and
                                                 Technology
   determine the way activities                                                    organizational structure
   are performed
                                               Enabling information
                                               systems, applications,
                                               tools, and infrastructure



                                        Figure I. The Five Levers of Change

Many organizations consider just three of these levers (People, Process, and Technology), but
the other two are just as important in understanding the overall state and capabilities of the
company. If the three “common” levers are out of alignment with the business Strategy of the
organization, then the result will simply be very efficient processes that don’t provide positive or
desired outcomes. If the three “common” levers are not viewed in the context of enterprise wide
Controls and Governance, then the cohesiveness needed to achieve the desired results will
                                                     www.bptrends.com
 Copyright © 2004, BearingPoint, Inc.                                                                          1
BPTrends       Sept., 2004                                         The Business Process Maturity Model



never be achieved. The key to the Five Levers is the ability to achieve consistent alignment
across all five. When that is achieved, then the organization is operating at a level where it can
achieve optimal results.

The “Five Levers of Change” dimension provides the components about which we can assess the
capabilities of any particular organization. As those capabilities advance, the company can
progress through the second dimension of the model; that is, the States of Process Maturity.
These states are as follows:

    1.    Siloed
    2.    Tactically Integrated
    3.    Process Driven
    4.    Optimized Enterprise
    5.    Intelligent Operating Network

As mentioned earlier, it is not a linear path to move from one state to the next. In fact, the hurdles
that must be overcome vary considerably from one phase to the next, and while each lever
undergoes material change from state to state, different levers play bigger roles in each of these
progressive steps.

We settled on the following graphical representation (Figure 2) to depict the path that companies
might expect to traverse in order to move from one state of maturity to the next.


                                        Focused on Effectiveness
                                        Intelligent
                                        Operating                                   Optimized
                                         Network                                    Enterprise

         Process
          Driven

                                                                            Tactically
                                                                            Integrated




                                   Siloed

                                            Focused on Efficiency


                                 Figure 2. The Five States of Process Maturity

The following is a description of each of the five states, with representative characteristics and the
challenges presented in each phase of the migration path.


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 Copyright © 2004, BearingPoint, Inc.                                                              2
BPTrends       Sept., 2004                                        The Business Process Maturity Model



Siloed

Our default position of Process Maturity is the Siloed company. As one might expect, this is the
organization that operates within the context of functional silos, geographic silos, product line
silos, etc. In other words, these individual groups work to optimize their own piece of the
organization (usually based on efficiency), but do little in terms of aligning strategy and
governance across the organization to provide end-to-end effective solutions. Moreover,
information tends to be siloed in these organizations as well (often with each entity being
supported by its own set of information systems), yielding very slow responses to ever-changing
market conditions.

Tactically Integrated

The next step up the front part of the mountain depicted in Figure 2 is for companies that have
begun the effort to integrate the organization, and the typical leader in this kind of initiative is the
IT Department. IT has done an excellent job helping to improve cross-functional efficiency by
driving enterprise system implementations that enforce a level of data integration and process
standards that have brought notable operational improvement to many organizations. This shift
allows organizations the opportunity to make better decisions, as they have a better handle on
their data thanks to these systems, and they improve efficiency as a result of the automation of
many of the manual steps that may have been prevalent in their previous processes.

However, Tactically Integrated companies still suffer from the lack of alignment around end-to-
end, enterprise-wide processes that are fundamental to achieving optimal results. These
companies are still built around functions, with IT as the only horizontal entity trying to bring these
discrete units together. What we have found is that these IT systems (and IT organizations) can
only take us so far. IT often meets resistance when trying to pull functions together to alter
existing processes, and there is little or no enterprise-wide governance that provides the structure
necessary for end-to-end alignment. The people aspect of these organizations is still focused on
the efficiency of the function, rather than optimization of the end-to-end process. The technology
lever has been both a leader and enabler for getting many companies from Siloed to Tactically
Integrated, but IT is the wrong answer to get organizations across the bridge to the next level of
Process Maturity.

Process Driven

As depicted in Figure 2, it’s a whole new ballgame moving from Tactically Integrated to Process
Driven. For that, we need an organizational mind-set shift, as we must build the bridge that can
get us across the gap from the front part of our mountain to the higher elevations on the back
half. You’ll notice that the bridge is firmly entrenched in the foreground. There are no short-cuts
to becoming Process Driven. You need the foundation from the earlier states. But building that
bridge is no easy feat. In fact, getting across that bridge is the difficult step with which most
companies continue to struggle. I liken the bridge to one of the final scenes from the 1981 movie,
Escape From New York. In that scene, Snake Plissken (the Kurt Russell character) is racing
across a bridge out of New York, trying to complete the rescue of the President of the United
States. On that bridge, Plissken encounters burned out cars and other barriers every few steps,
exploding land mines in unexpected locations, and a high wall at the end of the bridge that needs
to be climbed while machine gun fire is being hailed down in all directions. That’s how I see the
challenge of getting across the bridge from Tactically Integrated to Process Driven – full of
barriers and land mines ready to eliminate those who try to break free to the opportunities on the
other side.

So how can companies successfully navigate these barriers and achieve this higher level of
organizational capability? First, it must be understood that this step in the maturity model
requires a top down mandate, and enterprise-wide leadership that spans all segments of the

                                           www.bptrends.com
 Copyright © 2004, BearingPoint, Inc.                                                                3
BPTrends       Sept., 2004                                       The Business Process Maturity Model



organization. Companies don’t need to realign their entire organization models to a process
focus to achieve this step – we can achieve the Process Driven state while still organized around
functions – but we do need to install enterprise-wide leadership and a supporting team that will be
responsible for end-to-end process optimization, as well as the controls and governance needed
to enforce the decisions of this leadership team.

This is where the land mines start exploding. Resistance to change is natural, and this kind of
change will always be resisted as power and authority are taken away from the discrete functions
and handed to an entity that is chartered to focus on the enterprise as a whole. The functions are
bound to object to many of the decisions made as companies try to reach the state of Process
Driven, which is once again why this move must carry with it a top down mandate with
appropriate levels of enforcement. But if the goal is not only efficiency, but also end-to-end
effectiveness, then we need to re-focus our leadership around a holistic model that centers on
end-to-end processes. This is exactly how customers and business partners expect to see us,
and in order to provide that result, we need to make fundamental changes.

Finally, I mentioned earlier that IT has been a very effective lever in leading companies from
Siloed to Tactically Integrated. However, IT is ill-equipped and poorly positioned to lead from
Tactically Integrated to Process Driven. IT suffers from the organizational positioning as the
“technology team,” and the “business teams” have often resisted efforts by IT to come in and tell
them how to run their processes. Whether the people in IT are well-suited for this role ultimately
becomes irrelevant, because they rarely can overcome the struggle to get out from under the
perception of that technology tag. We need an organizational entity to lead this effort – quite
possibly a new entity for most companies – and it must be staffed with respected business
leadership (and authority!) to have any chance at success.

Optimized Enterprise

As we move up the slopes of the back half of the mountain, we elevate from Process Driven to
the Optimized Enterprise. This step represents a progression from just making the organizational
mind-set shift that was the big part of becoming Process Driven, to extending the process-
focused capabilities to an optimized level. The Optimized Enterprise has leveraged a
commitment to continuous improvement, utilizing business-focused metrics to reach new levels of
both efficiency and effectiveness. The process focus has now become ingrained throughout the
organization, and the pockets of resistance have subsided.

The perspective of the Optimized Enterprise also changes, as the scope for process execution,
management, and optimization extends to broader versions of end-to-end processes. For
example, the focus may shift from Order-to-Cash in Process Driven organizations to Quote-to-
Cash and ultimately to Cash-to-Cash as areas for optimization in this fourth state of the model.

In addition, the role of IT resurfaces in this path up the mountain. The new era of Business
Process Management (BPM) technology finally finds a home as companies move from Process
Driven to Optimized Enterprise. Organizations that have not reached the maturity level of
Process Driven are simply ill-equipped to take advantage of these emerging technologies. How
can we expect to achieve the hyped level of results from BPM technologies, if our organizational
alignment doesn’t support end-to-end process execution and management? What good is it to
have a handful of business users model cross-functional processes that can be driven through
execution engines into our myriad of information systems, if we don’t have an organizational
model or governance system in place to support that kind of activity? Only after we cross that
bridge into the Process Driven world will we really reach a level of maturity that lends itself to take
advantage of these new advances in information technology. When that all comes together, we
find ourselves scaling the heights to the level of the Optimized Enterprise.



                                          www.bptrends.com
 Copyright © 2004, BearingPoint, Inc.                                                              4
BPTrends       Sept., 2004                                     The Business Process Maturity Model



Intelligent Operating Network

Our futuristic state is called the Intelligent Operating Network. Our vision is to chart a path that
will take us to a point where all the benefits we have achieved by moving through the previous
states of process maturity can be further enhanced by extending each of those characteristics to
our entire ecosystem. Rather than simply optimizing our capabilities across all five Levers of
Change within our own enterprise, we establish the kind of partnerships throughout our
ecosystem that also adhere to these optimal characteristics. We’re not just talking about the
point-to-point integration that can easily be established at early states in the model. Rather, this
state is achieved when our collective set of Strategies, Controls, People, Processes, and
Technologies are completely intertwined to provide optimal efficiency throughout the end-to-end
value chain, resulting in optimal effectiveness for each partner involved in this universe of
organizations. This degree of cohesiveness will allow the free-flow of real-time information (not
just mounds of data) that enables companies to predict changes in market conditions and make
adjustments before negative impacts can occur, as opposed to the typical reactive state that most
companies find themselves in today. Clearly, the further maturation of the standards and
capabilities associated with BPM technology will be intrinsic to the success in reaching this state,
but it will be just one enabling component. As with the other states, all five Levers of Change
must be in alignment throughout the entire ecosystem in order to share in the benefits available to
companies that reach the maturity level of the Intelligent Operating Network.

The Model in Action

So now that we have described the elements of the two dimensions of our Maturity Model, where
do we go from there? Maturity models in and of themselves aren’t valuable unless we can apply
them and achieve benefits from them. Our purpose is not simply to articulate a means in which
companies can measure themselves against each other in terms of progression of process level
maturity. While interesting, that result is not terribly useful. Instead, our objective is to help
companies identify their own gaps from where they are today across each of the five Levers of
Change, and therefore identify specific actions that can be taken to overcome current limitations
and ultimately achieve the benefits waiting for them as they move up the maturity mountain. This
is where the two dimensions come together. (See Figure 3.)

By articulating the core characteristics of each Lever of Change in the context of each state of
maturity, companies can quickly assess where they stand from a maturity perspective for each of
the Levers of Change. While we have taken the characteristics in these cells to a much greater
level of detail, that level of detail is not necessary to provide the kind of quick assessment that
provides a clear picture of areas that require focus and improvement in order to move up the
states of maturity. It’s still simple enough for everyone to grasp, but detailed enough to identify
specific opportunities for growth-oriented actions.

One observation is that companies rarely find themselves in a consistent state across all five
Levers of Change. This can be problematic in that in order to achieve the benefits of being at a
particular state, there must be alignment in terms of capabilities across Strategy, Controls,
People, Process, and Technology. Lower levels of capabilities in one or more of these areas will
inhibit the ability to achieve the maximum benefits that could be achieved at each state in the
maturity model.




                                         www.bptrends.com
 Copyright © 2004, BearingPoint, Inc.                                                          5
BPTrends                 Sept., 2004                                                                                                 The Business Process Maturity Model




                                                                                                                                                                               Intelligent
                                                                                                                                                                               Intelligent
                                                                                                    Process                            Optimized
                                                         Tactically                                 Process                            Optimized
                                                          Tactically                                                                                                           Operating
                        Siloed                                                                                                                                                 Operating
                        Siloed                                                                       Driven                            Enterprise
                                                         Integrated                                  Driven                            Enterprise
                                                         Integrated                                                                                                             Network
                                                                                                                                                                                Network
             • Reactive to market conditions       • Adapt/react to market dynamics          • Adapt/react to market dynamics     • Adaptive to market dynamics within • Predictive capabilities and market
               within 1-2 years, typically           within 12 months                          within 3-6 months                    weeks                                leadership
  Strategy




               chasing a competitor                • Some cross-functional integration       • Enterprise-wide process            • Enterprise organized completely    • Continuously adaptive to market
             • Integration within functions          to solve pains                            leadership is established            around processes                     dynamics in near real-time
             • Driven by cost and efficiency       • Initial entry into point-to-point       • The business process is the        • Optimized processes+execution      • Enterprise and its partners are
                                                     integration with partners                 foundational element of the          yield competitive advantage          organized around processes
                                                                                               enterprise                                                              • Competitive advantage is driven and
                                                                                                                                                                         shared by partners
                                                                                                                                                                       • Inter-enterprise process teams own
             • Local and functional level          • Hierarchical mgmt. structure            • Formal process leadership          • Process teams responsible for
  Controls




                                                                                                                                                                         performance
               authority / autonomy                • Independent functional department         establishes priorities               overall performance
                                                                                                                                                                       • Relevant process metrics are used
             • No enterprise-wide standards or       decisions                               • Business cases drive projects      • Relevant process metrics
                                                                                                                                                                         to measure bi-directional partner
               governance                          • Limited enterprise-wide standards       • Process metrics tied to individual institutionalized as main
                                                                                                                                                                         performance
             • No formal value measurement           or governance                             and team performance                 performance measures
               program

                                                                                             • Fully transitioned from functional • Total process integration across the • Total process integration across
             • Static business processes           • Limited process reengineering and
  Process




                                                                                                                                    enterprise                             the ecosystem
             • Functional silos                      cross-functional/process                  to process focus, including
                                                                                               management structure, execution • Commitment to continuous process • Key processes flow seamlessly
             • Geographic silos                      coordination (often manual, one-
                                                                                                                                    improvement program                    across firewalls
             • Department focused                    time efforts)                             teams, and performance
                                                                                                                                  • Outsource non-core business
             • Informal communications within      • Systems drive baseline process            evaluation                           processes (reduce cost and
               departments                           definitions                             • Targeted BPO                         increase quality)
                                                                                                                                                                         • Partner selection includes
             • Subject matter experts              • Cross-functional/process team           • Process leaders define, deploy,    • Lean organization focused on
  People




                                                                                                                                                                           process & cultural attributes
             • Culture is adversarial, mutual        members (usually led by IT)               enhance, and maintain core           optimizing process definitions
                                                                                                                                                                         • Ongoing process training for
               distrust                            • Limited understanding of cross-           processes                            and execution
                                                                                                                                                                           employees and partners
             • No formal change management           departmental process needs and          • Functional teams focus on high     • Ongoing process training for
               procedures                            dependencies                              quality execution                    employees
             • I’ll do my job, you do yours
                                                                                                                                                                         • Utilize Business Process
             • Independent systems                 • Leverage ERP systems for cross-         • IT supports process leadership   • Utilize Business Process
                                                                                                                                                                           Management (BPM) solutions to
             • Islands of automation                 functional integration                    team in initiatives                Management (BPM) solutions to
                                                                                                                                                                           automate and monitor process
  IT




             • Integration only within functions   • Point-to-point partner integration      • System and instance consolidation automate process execution,
                                                                                                                                                                           execution throughout the
             • Legacy enterprise system(s)         • IT leads cross-functional initiatives     to streamline processes and info   monitoring, and control across the
                                                                                                                                                                           ecosystem
                                                     (systems focused)                         mgmt.                              Enterprise



                                         Figure 3. The Business Process Maturity Model
                                    (Combining the Levers of Change and the States of Maturity)

For example, if a company is assessed as Process Driven for Strategy and Technology, but
either Siloed or Tactically Integrated for Controls, People, and Process (as in Figure 4), that
company will not be able to achieve the full benefits of being a Process Driven organization. This
assessment, based on the two dimensions of this model, provides clear direction to a company in
this condition as to what needs improvement in order to reach the desired state. That’s the real
benefit of the model – to provide a simple vehicle to assess the current state across all five
Levers of Change, identify the gaps between the current state and the desired state, and then
develop a top-down action plan to eliminate those gaps and provide the opportunity to achieve
the desired benefits.




                                                                                        www.bptrends.com
 Copyright © 2004, BearingPoint, Inc.                                                                                                                                                                      6
BPTrends                Sept., 2004                                                                                              The Business Process Maturity Model




                                                                                                                                                                               Intelligent
                                                                                                                                                                               Intelligent
                                                                                                    Process                            Optimized
                                                          Tactically                                Process                            Optimized
                                                          Tactically                                                                                                           Operating
                        Siloed                                                                                                                                                 Operating
                        Siloed                                                                       Driven                            Enterprise
                                                         Integrated                                  Driven                            Enterprise
                                                         Integrated                                                                                                             Network
                                                                                                                                                                                Network
             • Reactive to market conditions       • Adapt/react to market dynamics          • Adapt/react to market dynamics     • Adaptive to market dynamics within • Predictive capabilities and market
               within 1-2 years, typically           within 12 months                          within 3-6 months                    weeks                                leadership
  Strategy




               chasing a competitor                • Some cross-functional integration       • Enterprise-wide process            • Enterprise organized completely    • Continuously adaptive to market
             • Integration within functions          to solve pains                            leadership is established            around processes                     dynamics in near real-time
             • Driven by cost and efficiency       • Initial entry into point-to-point       • The business process is the        • Optimized processes+execution      • Enterprise and its partners are
                                                     integration with partners                 foundational element of the          yield competitive advantage          organized around processes
                                                                                               enterprise                                                              • Competitive advantage is driven and
                                                                                                                                                                         shared by partners
                                                                                                                                                                       • Inter-enterprise process teams own
             • Local and functional level          • Hierarchical mgmt. structure            • Formal process leadership          • Process teams responsible for
  Controls




                                                                                                                                                                         performance
               authority / autonomy                • Independent functional department         establishes priorities               overall performance
                                                                                                                                                                       • Relevant process metrics are used
             • No enterprise-wide standards or       decisions                               • Business cases drive projects      • Relevant process metrics
                                                                                                                                                                         to measure bi-directional partner
               governance                          • Limited enterprise-wide standards       • Process metrics tied to individual institutionalized as main
                                                                                                                                                                         performance
             • No formal value measurement           or governance                             and team performance                 performance measures
               program

                                                                                             • Fully transitioned from functional • Total process integration across the • Total process integration across
             • Static business processes           • Limited process reengineering and
  Process




                                                                                                                                    enterprise                             the entire ecosystem
             • Functional silos                      cross-functional/process                  to process focus, including
                                                                                               management structure, execution • Commitment to continuous process • Key processes flow seamlessly
             • Geographic silos                      coordination (often manual, one-
                                                                                                                                    improvement program                    across firewalls
             • Department focused                    time efforts)                             teams, and performance
                                                                                                                                  • Outsource non-core business
             • Informal communications within      • Systems drive baseline process            evaluation                           processes (reduce cost and
               departments                           definitions                             • Targeted BPO                         increase quality)
                                                                                                                                                                         • Partner selection includes
             • Subject matter experts              • Cross-functional/process team           • Process leaders define, deploy,    • Lean organization focused on
  People




                                                                                                                                                                           process & cultural attributes
             • Culture is adversarial, mutual        members (usually led by IT)               enhance, and maintain core           optimizing process definitions
                                                                                                                                                                         • Ongoing process training for
               distrust                            • Limited understanding of cross-           processes                            and execution
                                                                                                                                                                           employees and partners
             • No formal change management           departmental process needs and          • Functional teams focus on high     • Ongoing process training for
               procedures                            dependencies                              quality execution                    employees
             • I’ll do my job, you do yours
                                                                                                                                                                         • Utilize Business Process
             • Independent systems                 • Leverage ERP systems for cross-         • IT supports process leadership   • Utilize Business Process
                                                                                                                                                                           Management (BPM) solutions to
             • Islands of automation                 functional integration                    team in initiatives                Management (BPM) solutions to
                                                                                                                                                                           automate and monitor process
  IT




             • Integration only within functions   • Point-to-point partner integration      • System and instance consolidation automate process execution,
                                                                                                                                                                           execution throughout the
             • Legacy enterprise system(s)         • IT leads cross-functional initiatives     to streamline processes and info   monitoring, and control across the
                                                                                                                                                                           ecosystem
                                                     (systems focused)                         mgmt.                              Enterprise



                                               Figure 4. The Business Process Maturity Model in Action

It is our contention that companies that progress up the mountain through each state of process
maturity have the opportunity to gain efficiency, lower costs, improve customer satisfaction, grow
the top line, and achieve competitive advantage. These advantages become more pronounced
the further the company can progress. On the flip side, companies will find themselves in a
disadvantageous state if they don’t progress, as their competitors will likely be trying to
accomplish this same feat. Ultimately, to climb the mountain and realize these benefits,
companies must understand that there will be high hurdles to overcome at each step in the
maturity process, and the only way to overcome these challenges is to achieve organizational
alignment around all five Levers of Change by creating an enterprise-wide environment that
supports and rewards the appropriate behavior at each step of the way.


-----
David Fisher is a Managing Director at BearingPoint, a leading global business advisor and
systems integrator. He is the author of the new book, Optimize Now (or else!): How to Leverage
Processes and Information to Achieve Enterprise Optimization (and avoid Enterprise Extinction)
from iUniverse.

Contributors to this article include Rob Schoenthaler, Tomi Miller, Arun Kumar, Tariq Choudry,
and Mark Lee.




                                                                                    www.bptrends.com
 Copyright © 2004, BearingPoint, Inc.                                                                                                                                                            7

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10%2 D04%20 Art%20 Bp%20 Maturity%20 Model%20%2 D%20 Fisher%2 Epdf

  • 1. BPTrends Sept., 2004 The Business Process Maturity Model The Business Process Maturity Model A Practical Approach for Identifying Opportunities for Optimization David M. Fisher Managing Director, BearingPoint When a handful of my BearingPoint colleagues and I started to design a Business Process Maturity Model, we initially went down the typical path of a five-stage, one-dimensional, linear model – reminiscent of many of the multitude of maturity models in the marketplace today. However, as we continued to discuss and debate the merits of our results, we came to the conclusion that this representation was simply insufficient for the task at hand. We were fighting to provide balance between a simple representation to which everyone could easily relate vs. a model that contains sufficient detail as to provide insights for specific action for those organizations wishing to progress up the value chain. It became clear, as we focused on the nuances and details of our design, that an appropriate model for Business Process Maturity must be (1) multi-dimensional and (2) non-linear. From a dimensional perspective, we settled on two areas. The first dimension that we selected breaks down into the following five components that represent the core of most organizations. We call these the “Five Levers of Change.” (see Figure I) Strategic understanding of the The governance model for the role, positioning and focus for management, administration, enterprise-wide decision-making and evaluation of initiatives, Co in support of overall company y with a strong focus on the t eg n tr objectives appropriate metrics applied ra o ls for measurement St Alignment Pr Pro ple Peo ces es s s Operating methods and The human resource practices, including policies environment, including skills, and procedures, which organizational culture, and Technology determine the way activities organizational structure are performed Enabling information systems, applications, tools, and infrastructure Figure I. The Five Levers of Change Many organizations consider just three of these levers (People, Process, and Technology), but the other two are just as important in understanding the overall state and capabilities of the company. If the three “common” levers are out of alignment with the business Strategy of the organization, then the result will simply be very efficient processes that don’t provide positive or desired outcomes. If the three “common” levers are not viewed in the context of enterprise wide Controls and Governance, then the cohesiveness needed to achieve the desired results will www.bptrends.com Copyright © 2004, BearingPoint, Inc. 1
  • 2. BPTrends Sept., 2004 The Business Process Maturity Model never be achieved. The key to the Five Levers is the ability to achieve consistent alignment across all five. When that is achieved, then the organization is operating at a level where it can achieve optimal results. The “Five Levers of Change” dimension provides the components about which we can assess the capabilities of any particular organization. As those capabilities advance, the company can progress through the second dimension of the model; that is, the States of Process Maturity. These states are as follows: 1. Siloed 2. Tactically Integrated 3. Process Driven 4. Optimized Enterprise 5. Intelligent Operating Network As mentioned earlier, it is not a linear path to move from one state to the next. In fact, the hurdles that must be overcome vary considerably from one phase to the next, and while each lever undergoes material change from state to state, different levers play bigger roles in each of these progressive steps. We settled on the following graphical representation (Figure 2) to depict the path that companies might expect to traverse in order to move from one state of maturity to the next. Focused on Effectiveness Intelligent Operating Optimized Network Enterprise Process Driven Tactically Integrated Siloed Focused on Efficiency Figure 2. The Five States of Process Maturity The following is a description of each of the five states, with representative characteristics and the challenges presented in each phase of the migration path. www.bptrends.com Copyright © 2004, BearingPoint, Inc. 2
  • 3. BPTrends Sept., 2004 The Business Process Maturity Model Siloed Our default position of Process Maturity is the Siloed company. As one might expect, this is the organization that operates within the context of functional silos, geographic silos, product line silos, etc. In other words, these individual groups work to optimize their own piece of the organization (usually based on efficiency), but do little in terms of aligning strategy and governance across the organization to provide end-to-end effective solutions. Moreover, information tends to be siloed in these organizations as well (often with each entity being supported by its own set of information systems), yielding very slow responses to ever-changing market conditions. Tactically Integrated The next step up the front part of the mountain depicted in Figure 2 is for companies that have begun the effort to integrate the organization, and the typical leader in this kind of initiative is the IT Department. IT has done an excellent job helping to improve cross-functional efficiency by driving enterprise system implementations that enforce a level of data integration and process standards that have brought notable operational improvement to many organizations. This shift allows organizations the opportunity to make better decisions, as they have a better handle on their data thanks to these systems, and they improve efficiency as a result of the automation of many of the manual steps that may have been prevalent in their previous processes. However, Tactically Integrated companies still suffer from the lack of alignment around end-to- end, enterprise-wide processes that are fundamental to achieving optimal results. These companies are still built around functions, with IT as the only horizontal entity trying to bring these discrete units together. What we have found is that these IT systems (and IT organizations) can only take us so far. IT often meets resistance when trying to pull functions together to alter existing processes, and there is little or no enterprise-wide governance that provides the structure necessary for end-to-end alignment. The people aspect of these organizations is still focused on the efficiency of the function, rather than optimization of the end-to-end process. The technology lever has been both a leader and enabler for getting many companies from Siloed to Tactically Integrated, but IT is the wrong answer to get organizations across the bridge to the next level of Process Maturity. Process Driven As depicted in Figure 2, it’s a whole new ballgame moving from Tactically Integrated to Process Driven. For that, we need an organizational mind-set shift, as we must build the bridge that can get us across the gap from the front part of our mountain to the higher elevations on the back half. You’ll notice that the bridge is firmly entrenched in the foreground. There are no short-cuts to becoming Process Driven. You need the foundation from the earlier states. But building that bridge is no easy feat. In fact, getting across that bridge is the difficult step with which most companies continue to struggle. I liken the bridge to one of the final scenes from the 1981 movie, Escape From New York. In that scene, Snake Plissken (the Kurt Russell character) is racing across a bridge out of New York, trying to complete the rescue of the President of the United States. On that bridge, Plissken encounters burned out cars and other barriers every few steps, exploding land mines in unexpected locations, and a high wall at the end of the bridge that needs to be climbed while machine gun fire is being hailed down in all directions. That’s how I see the challenge of getting across the bridge from Tactically Integrated to Process Driven – full of barriers and land mines ready to eliminate those who try to break free to the opportunities on the other side. So how can companies successfully navigate these barriers and achieve this higher level of organizational capability? First, it must be understood that this step in the maturity model requires a top down mandate, and enterprise-wide leadership that spans all segments of the www.bptrends.com Copyright © 2004, BearingPoint, Inc. 3
  • 4. BPTrends Sept., 2004 The Business Process Maturity Model organization. Companies don’t need to realign their entire organization models to a process focus to achieve this step – we can achieve the Process Driven state while still organized around functions – but we do need to install enterprise-wide leadership and a supporting team that will be responsible for end-to-end process optimization, as well as the controls and governance needed to enforce the decisions of this leadership team. This is where the land mines start exploding. Resistance to change is natural, and this kind of change will always be resisted as power and authority are taken away from the discrete functions and handed to an entity that is chartered to focus on the enterprise as a whole. The functions are bound to object to many of the decisions made as companies try to reach the state of Process Driven, which is once again why this move must carry with it a top down mandate with appropriate levels of enforcement. But if the goal is not only efficiency, but also end-to-end effectiveness, then we need to re-focus our leadership around a holistic model that centers on end-to-end processes. This is exactly how customers and business partners expect to see us, and in order to provide that result, we need to make fundamental changes. Finally, I mentioned earlier that IT has been a very effective lever in leading companies from Siloed to Tactically Integrated. However, IT is ill-equipped and poorly positioned to lead from Tactically Integrated to Process Driven. IT suffers from the organizational positioning as the “technology team,” and the “business teams” have often resisted efforts by IT to come in and tell them how to run their processes. Whether the people in IT are well-suited for this role ultimately becomes irrelevant, because they rarely can overcome the struggle to get out from under the perception of that technology tag. We need an organizational entity to lead this effort – quite possibly a new entity for most companies – and it must be staffed with respected business leadership (and authority!) to have any chance at success. Optimized Enterprise As we move up the slopes of the back half of the mountain, we elevate from Process Driven to the Optimized Enterprise. This step represents a progression from just making the organizational mind-set shift that was the big part of becoming Process Driven, to extending the process- focused capabilities to an optimized level. The Optimized Enterprise has leveraged a commitment to continuous improvement, utilizing business-focused metrics to reach new levels of both efficiency and effectiveness. The process focus has now become ingrained throughout the organization, and the pockets of resistance have subsided. The perspective of the Optimized Enterprise also changes, as the scope for process execution, management, and optimization extends to broader versions of end-to-end processes. For example, the focus may shift from Order-to-Cash in Process Driven organizations to Quote-to- Cash and ultimately to Cash-to-Cash as areas for optimization in this fourth state of the model. In addition, the role of IT resurfaces in this path up the mountain. The new era of Business Process Management (BPM) technology finally finds a home as companies move from Process Driven to Optimized Enterprise. Organizations that have not reached the maturity level of Process Driven are simply ill-equipped to take advantage of these emerging technologies. How can we expect to achieve the hyped level of results from BPM technologies, if our organizational alignment doesn’t support end-to-end process execution and management? What good is it to have a handful of business users model cross-functional processes that can be driven through execution engines into our myriad of information systems, if we don’t have an organizational model or governance system in place to support that kind of activity? Only after we cross that bridge into the Process Driven world will we really reach a level of maturity that lends itself to take advantage of these new advances in information technology. When that all comes together, we find ourselves scaling the heights to the level of the Optimized Enterprise. www.bptrends.com Copyright © 2004, BearingPoint, Inc. 4
  • 5. BPTrends Sept., 2004 The Business Process Maturity Model Intelligent Operating Network Our futuristic state is called the Intelligent Operating Network. Our vision is to chart a path that will take us to a point where all the benefits we have achieved by moving through the previous states of process maturity can be further enhanced by extending each of those characteristics to our entire ecosystem. Rather than simply optimizing our capabilities across all five Levers of Change within our own enterprise, we establish the kind of partnerships throughout our ecosystem that also adhere to these optimal characteristics. We’re not just talking about the point-to-point integration that can easily be established at early states in the model. Rather, this state is achieved when our collective set of Strategies, Controls, People, Processes, and Technologies are completely intertwined to provide optimal efficiency throughout the end-to-end value chain, resulting in optimal effectiveness for each partner involved in this universe of organizations. This degree of cohesiveness will allow the free-flow of real-time information (not just mounds of data) that enables companies to predict changes in market conditions and make adjustments before negative impacts can occur, as opposed to the typical reactive state that most companies find themselves in today. Clearly, the further maturation of the standards and capabilities associated with BPM technology will be intrinsic to the success in reaching this state, but it will be just one enabling component. As with the other states, all five Levers of Change must be in alignment throughout the entire ecosystem in order to share in the benefits available to companies that reach the maturity level of the Intelligent Operating Network. The Model in Action So now that we have described the elements of the two dimensions of our Maturity Model, where do we go from there? Maturity models in and of themselves aren’t valuable unless we can apply them and achieve benefits from them. Our purpose is not simply to articulate a means in which companies can measure themselves against each other in terms of progression of process level maturity. While interesting, that result is not terribly useful. Instead, our objective is to help companies identify their own gaps from where they are today across each of the five Levers of Change, and therefore identify specific actions that can be taken to overcome current limitations and ultimately achieve the benefits waiting for them as they move up the maturity mountain. This is where the two dimensions come together. (See Figure 3.) By articulating the core characteristics of each Lever of Change in the context of each state of maturity, companies can quickly assess where they stand from a maturity perspective for each of the Levers of Change. While we have taken the characteristics in these cells to a much greater level of detail, that level of detail is not necessary to provide the kind of quick assessment that provides a clear picture of areas that require focus and improvement in order to move up the states of maturity. It’s still simple enough for everyone to grasp, but detailed enough to identify specific opportunities for growth-oriented actions. One observation is that companies rarely find themselves in a consistent state across all five Levers of Change. This can be problematic in that in order to achieve the benefits of being at a particular state, there must be alignment in terms of capabilities across Strategy, Controls, People, Process, and Technology. Lower levels of capabilities in one or more of these areas will inhibit the ability to achieve the maximum benefits that could be achieved at each state in the maturity model. www.bptrends.com Copyright © 2004, BearingPoint, Inc. 5
  • 6. BPTrends Sept., 2004 The Business Process Maturity Model Intelligent Intelligent Process Optimized Tactically Process Optimized Tactically Operating Siloed Operating Siloed Driven Enterprise Integrated Driven Enterprise Integrated Network Network • Reactive to market conditions • Adapt/react to market dynamics • Adapt/react to market dynamics • Adaptive to market dynamics within • Predictive capabilities and market within 1-2 years, typically within 12 months within 3-6 months weeks leadership Strategy chasing a competitor • Some cross-functional integration • Enterprise-wide process • Enterprise organized completely • Continuously adaptive to market • Integration within functions to solve pains leadership is established around processes dynamics in near real-time • Driven by cost and efficiency • Initial entry into point-to-point • The business process is the • Optimized processes+execution • Enterprise and its partners are integration with partners foundational element of the yield competitive advantage organized around processes enterprise • Competitive advantage is driven and shared by partners • Inter-enterprise process teams own • Local and functional level • Hierarchical mgmt. structure • Formal process leadership • Process teams responsible for Controls performance authority / autonomy • Independent functional department establishes priorities overall performance • Relevant process metrics are used • No enterprise-wide standards or decisions • Business cases drive projects • Relevant process metrics to measure bi-directional partner governance • Limited enterprise-wide standards • Process metrics tied to individual institutionalized as main performance • No formal value measurement or governance and team performance performance measures program • Fully transitioned from functional • Total process integration across the • Total process integration across • Static business processes • Limited process reengineering and Process enterprise the ecosystem • Functional silos cross-functional/process to process focus, including management structure, execution • Commitment to continuous process • Key processes flow seamlessly • Geographic silos coordination (often manual, one- improvement program across firewalls • Department focused time efforts) teams, and performance • Outsource non-core business • Informal communications within • Systems drive baseline process evaluation processes (reduce cost and departments definitions • Targeted BPO increase quality) • Partner selection includes • Subject matter experts • Cross-functional/process team • Process leaders define, deploy, • Lean organization focused on People process & cultural attributes • Culture is adversarial, mutual members (usually led by IT) enhance, and maintain core optimizing process definitions • Ongoing process training for distrust • Limited understanding of cross- processes and execution employees and partners • No formal change management departmental process needs and • Functional teams focus on high • Ongoing process training for procedures dependencies quality execution employees • I’ll do my job, you do yours • Utilize Business Process • Independent systems • Leverage ERP systems for cross- • IT supports process leadership • Utilize Business Process Management (BPM) solutions to • Islands of automation functional integration team in initiatives Management (BPM) solutions to automate and monitor process IT • Integration only within functions • Point-to-point partner integration • System and instance consolidation automate process execution, execution throughout the • Legacy enterprise system(s) • IT leads cross-functional initiatives to streamline processes and info monitoring, and control across the ecosystem (systems focused) mgmt. Enterprise Figure 3. The Business Process Maturity Model (Combining the Levers of Change and the States of Maturity) For example, if a company is assessed as Process Driven for Strategy and Technology, but either Siloed or Tactically Integrated for Controls, People, and Process (as in Figure 4), that company will not be able to achieve the full benefits of being a Process Driven organization. This assessment, based on the two dimensions of this model, provides clear direction to a company in this condition as to what needs improvement in order to reach the desired state. That’s the real benefit of the model – to provide a simple vehicle to assess the current state across all five Levers of Change, identify the gaps between the current state and the desired state, and then develop a top-down action plan to eliminate those gaps and provide the opportunity to achieve the desired benefits. www.bptrends.com Copyright © 2004, BearingPoint, Inc. 6
  • 7. BPTrends Sept., 2004 The Business Process Maturity Model Intelligent Intelligent Process Optimized Tactically Process Optimized Tactically Operating Siloed Operating Siloed Driven Enterprise Integrated Driven Enterprise Integrated Network Network • Reactive to market conditions • Adapt/react to market dynamics • Adapt/react to market dynamics • Adaptive to market dynamics within • Predictive capabilities and market within 1-2 years, typically within 12 months within 3-6 months weeks leadership Strategy chasing a competitor • Some cross-functional integration • Enterprise-wide process • Enterprise organized completely • Continuously adaptive to market • Integration within functions to solve pains leadership is established around processes dynamics in near real-time • Driven by cost and efficiency • Initial entry into point-to-point • The business process is the • Optimized processes+execution • Enterprise and its partners are integration with partners foundational element of the yield competitive advantage organized around processes enterprise • Competitive advantage is driven and shared by partners • Inter-enterprise process teams own • Local and functional level • Hierarchical mgmt. structure • Formal process leadership • Process teams responsible for Controls performance authority / autonomy • Independent functional department establishes priorities overall performance • Relevant process metrics are used • No enterprise-wide standards or decisions • Business cases drive projects • Relevant process metrics to measure bi-directional partner governance • Limited enterprise-wide standards • Process metrics tied to individual institutionalized as main performance • No formal value measurement or governance and team performance performance measures program • Fully transitioned from functional • Total process integration across the • Total process integration across • Static business processes • Limited process reengineering and Process enterprise the entire ecosystem • Functional silos cross-functional/process to process focus, including management structure, execution • Commitment to continuous process • Key processes flow seamlessly • Geographic silos coordination (often manual, one- improvement program across firewalls • Department focused time efforts) teams, and performance • Outsource non-core business • Informal communications within • Systems drive baseline process evaluation processes (reduce cost and departments definitions • Targeted BPO increase quality) • Partner selection includes • Subject matter experts • Cross-functional/process team • Process leaders define, deploy, • Lean organization focused on People process & cultural attributes • Culture is adversarial, mutual members (usually led by IT) enhance, and maintain core optimizing process definitions • Ongoing process training for distrust • Limited understanding of cross- processes and execution employees and partners • No formal change management departmental process needs and • Functional teams focus on high • Ongoing process training for procedures dependencies quality execution employees • I’ll do my job, you do yours • Utilize Business Process • Independent systems • Leverage ERP systems for cross- • IT supports process leadership • Utilize Business Process Management (BPM) solutions to • Islands of automation functional integration team in initiatives Management (BPM) solutions to automate and monitor process IT • Integration only within functions • Point-to-point partner integration • System and instance consolidation automate process execution, execution throughout the • Legacy enterprise system(s) • IT leads cross-functional initiatives to streamline processes and info monitoring, and control across the ecosystem (systems focused) mgmt. Enterprise Figure 4. The Business Process Maturity Model in Action It is our contention that companies that progress up the mountain through each state of process maturity have the opportunity to gain efficiency, lower costs, improve customer satisfaction, grow the top line, and achieve competitive advantage. These advantages become more pronounced the further the company can progress. On the flip side, companies will find themselves in a disadvantageous state if they don’t progress, as their competitors will likely be trying to accomplish this same feat. Ultimately, to climb the mountain and realize these benefits, companies must understand that there will be high hurdles to overcome at each step in the maturity process, and the only way to overcome these challenges is to achieve organizational alignment around all five Levers of Change by creating an enterprise-wide environment that supports and rewards the appropriate behavior at each step of the way. ----- David Fisher is a Managing Director at BearingPoint, a leading global business advisor and systems integrator. He is the author of the new book, Optimize Now (or else!): How to Leverage Processes and Information to Achieve Enterprise Optimization (and avoid Enterprise Extinction) from iUniverse. Contributors to this article include Rob Schoenthaler, Tomi Miller, Arun Kumar, Tariq Choudry, and Mark Lee. www.bptrends.com Copyright © 2004, BearingPoint, Inc. 7