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This document discusses cultural and creative industries (CCIs), especially small and medium-sized enterprises (SMEs), and their entrepreneurial dimension. It defines CCIs as industries that use culture as an input, such as architecture, advertising, design, and fashion. The entrepreneurial dimension of CCIs includes self-employment and assuming risks to create new products, organizations, markets, and production methods. CCIs are characterized by non-traditional employment, short product lifecycles, experience-based goods, and serving as drivers of economic growth, innovation, and technological change through creativity, design, and cultural content.
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![The cultural and creative industries ‘Cultural industries’: goods or services that embody cultural expressions, irrespective commercial value: film, DVD, video, television and radio, video games, new media, music, books and press, performing arts, visual arts. ‘Creative industries’ : use culture as an input , whose outputs are mainly functional: architecture, advertising, design and fashion.’ The entrepreneurial dimension: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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100204 Amsterdam Rk
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United Arts Society is a registered organization that provides art education, workshops, performances and career services to over 5,000 individuals. It aims to make various art forms accessible and commercially viable. The organization offers a unique experience of entertainment, jobs, training and performances related to over 150 art forms. It plans to open art cafes, provide artist management services and build an art brand. The goal is to evolve into an end-to-end art management company and expand nationally and internationally.
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The document discusses the creative economy and cultural and creative industries. It notes that cultural and creative industries were resilient during the economic crisis by continuing to create jobs while other sectors lost them. It describes characteristics of creative products, including their cultural uniqueness and uncertain success. The document also provides examples of how abandoned areas have been revitalized by creative industries, including case studies of specific projects in Dublin, Germany, and Belgium. Finally, it outlines UNITAR's Creative Economy Initiative and its goals of facilitating dialogue, developing strategies, and providing training and resources to support creative entrepreneurship.
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100204 Amsterdam Rk
- 1. Rene Kooyman 4 February 2010 Creative Industries as key strategic sector The entrepreneurial dimensionof cultural and creative industriesespecially SMEs
- 3. innovative practices, and/or assuming entrepreneurial risk
- 6. Staff headcount - turnover Creative industries:
- 8. Creative Partnership – Two creative people
- 9. Designer and Business Partner – One creative and one business partner
- 10. Designer and Licensing Partner – Designer under royalty contract
- 11. Designer and Manufacturer – Designer in contractual agreement with manufacturer
- 12. Partnership with Investor – Designer in partnership with a formal investorNESTA 2008
- 16. Art creation
- 18. Thrives on numerous small initiatives
- 19. Careerwise a high degree of uncertainty
- 20. Non-conventional forms of employment; part-time work, temporary contracts, self-employment , free-lancers
- 21. Multiple job-holdings; combined other sources of income
- 22. New type of employer; the ‘entrepreneurial individual’ or ‘entrepreneurial cultural worker’
- 23. No longer fits into previously typical patterns of full-time professions
- 26. Knowledge-based and labour-intensive input
- 27. Not ‘simply merchandise’, but express cultural uniqueness and identities
- 28. Experience goods; production and consumption ‘on the spot’
- 31. CCIs stand at the core of cultural and industrial networks
- 32. CCIs and Technological change/digitisation two-way process
- 33. CCIs indispensable at Corporate Identity and Branding
Editor's Notes
- Different dimensions: social dimension Social dimension: Social integration , Fostering territorial cohesion and identity ,Reinforcing self-confidence of individuals and communities Participate in the expression of cultural diversity.
- Welcome, proud to deliver the introduction presentationTwo topics: creative economy , position of the Dutch