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WHAT
IS
SOCIAL
MEDIA
Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”

http://www.wikipedia.org
IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.




photo by Kris Hoet on flickr.com
WHY
SHOULD
I CARE



                            ?
* Still an excellent question, by the way.
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009




photo by Bruno Girinon flickr.com
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.




          “
                   Technology is shifting the power away
                          from the editors, the publishers,
                      the establishment, the media elite.
                  Now it’s the people who are in control.”
                        Rupert Murdoch, Global Media Entrepreneur
13 HOURS
The amount of video uploaded
to YouTube every minute.
412.3 YEARS
The length of time it would take to view every YouTube video.
100,000,000
The number of YouTube videos viewed per day.
13,000,000
The number of articles available on Wikipedia.
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.
3,000,000
The average number of Tweets per day on Twitter.com
5,000,000,000
 The number of minutes spent on Facebook each day.
1,000,000,000
The amount of content
(web links, news stories, blog posts,
 notes, photos, etc.)
 shared each week on Facebook.
IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008
“   For companies,
                                                   resistance to social
                                                   media is futile.
                                                   Millions of people are
                                                   creating content for
                                                   the social Web.

                                                   Your competitors
                                                   are already there.

                                                   Your customers have
                                                   been there for a long
                                                   time.

                                                   If your business isn't
                                                   putting itself out there,
                                                   it ought to be.”

                                                   BusinessWeek, February 19, 2009




photo by Archie McPhee Seattle on flickr.com
UNFORTUNATELY, MOST COMPANIES
ARE STILL TREATING SOCIAL MEDIA
                                   *
LIKE JUST ANOTHER MARKETING CHANNEL.




*Oops.
WHEN IN FACT,
                 *
IT’S SO MUCH MORE.

*Wait for it...
1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
3: LOYALTY-BUILDING
4: COLLABORATION
5: NETWORKING
6: THOUGHT-LEADERSHIP
AND YES,
CUSTOMER ACQUISITION, TOO.
SO,
HERE’S
WHAT
YOU
NEED
TO
DO:
photo by cyndie@smilebig! on flickr.com




                   DEF INE YOUR C OMPANY’S
                   SOC  IAL MEDIA STRATEGY.
HOPE IS NOT
A STRATEGY.
photo by quest for the heartstone on flickr.com
photo by Malingering on flickr.com




                                             HELP, IF YO U NEED IT.
                                     ASK FOR
I’LL ADD THIS
TINY BIT
OF ADVICE :
SUME SOC  IAL MEDIA
DON’T AS             ERYTHING.
IS THE AN SWER TO EV
photo by arlen on flickr.com




                               IF YOUR PRODUCT SUCKS,
                               SOCIAL MEDIA WON’T FIX IT.
NEVER
FORGET
THE
BASIC
RULES.
RULE #1: LISTEN




• Google Alerts
• TweetDeck
• SocialMentions
• RSS


(FOR STARTERS)
RULE #2: ENGAGE
RULE #3: MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action


(METRICS SHOULD MAP TO GOALS. PERIOD.)
NOW
GO OUT
THERE
& GET
SOCIAL!

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