Tips For Writing By David Ogilvy

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Tips For Writing By David Ogilvy

  1. 1. TIPS FOR WRITING DavidOgilvy’s 10
  2. 2. “ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
  3. 3. INOTHERWORDS Ogilvywas theoriginal MADMAN
  4. 4. Ogilvysenta memotohis employees: IN 1982
  5. 5. “Peoplewho thinkwell, writewell.
  6. 6. “Goodwritingis notanaturalgift. Youhavetolearn towritewell.
  7. 7. TIPS FOR WRITING 10
  8. 8. Readthe Roman-Raphaelson bookonwriting. Readitthreetimes.
  9. 9. Writethewayyoutalk. Naturally.
  10. 10. Useshortwords, shortsentencesand shortparagraphs.
  11. 11. Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense.
  12. 12. Neverwritemorethan twopagesonanysubject.
  13. 13. Checkyourquotations.
  14. 14. Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit.
  15. 15. Ifitissomething important,geta colleaguetoimproveit.
  16. 16. Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo.
  17. 17. IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant.
  18. 18. Thankyoufor theinspiration.
  19. 19. Ireadthebook I’m usingthetips
  20. 20. Theyhelpedme runmycompany
  21. 21. It’scalledPrezly LikeElvisPresley
  22. 22. It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
  23. 23. One-stoppublicrelations toolforbrands Learnmore

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