The document discusses the importance of branding and design, especially website design, for small business growth. It notes that branding and a professional website are the top marketing priorities for most small businesses. However, many small businesses fail to focus enough on these areas, especially website design, in the startup phase. The document recommends that small businesses invest in professional help to design their website and branding in order to effectively communicate their mission and vision to attract the right customers and support growth.

1. 76%
BRANDING DESIGN
BRANDSTRATEGY
BRANDING
DESIGN
WHY BRANDING AND DESIGN
ARE CRUCIAL FOR
BUSINESS GROWTH
GROWTH.
10-20%
The universal goal
for most small businesses
is growth. Although not all SMEs
have an exact figure in mind,
almost 6 out of 10 SMEs want So how can you not only
grow, but grow with the
right clients?
By communicating a clear business
mission and vision through
professional branding and design.
However, many small businesses
are failing to take action on personal
branding and design, especially
when it comes to their websites.
WHY IS IT IMPORTANT TO SMALL BUSINESS OWNERS?
2 out of the top 3
marketing tools prioritised by
Australian SMEs we surveyed
were design based.
The number 1 most
essential marketing tool
for SMEs surveyed was a
company website.
of SME owners and
managers said websites that
looked professional
attracted better clients.
of SME owners and managers polled in the US
agreed that positive customer perceptions
of their brands were important.
Number of small business owners worldwide who said
brand building was the area of their marketing strategy
they would have improved when starting their business.
of small business owners said increasing
marketing and brand presence was the top
business priority for 2015.
87%
50%
35%
WHY IS IT IMPORTANT TO SMALL BUSINESS OWNERS?
1. Snap research in conjunction with 10 Thousand Feet 2. http://www.businessdictionary.com/definition/branding.html 3. 99designs May 2015 poll via
http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007 4. The Alternative Board December 2014 research via
http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007 5. Rocket Lawyer survey December 2014 via
http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007 6. http://www.businessdictionary.com/definition/design.html 7. Snap research in conjunction with 10
Thousand Feet – Top three priorities 8. Snap research in conjunction with 10 Thousand Feet – Top three priorities 9. 99designs May 2015 poll via
http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007
But, as in the US
where SMEs are
neglecting branding in
the startup phase, we
know that
many Aussie SMEs
are not prioritising
web design.
THE TRUTH:
Branding through design is crucial and your
website is the most important place to start.
THE PROBLEM:
Business owners are not investing enough in
website design and are getting caught up in
the processes.
THE PROBLEM:
Business owners are not investing enough in
website design and are getting caught up in
the processes.
THE SOLUTION:
Invest in professional help to make sure you
get branding throughout your website right
the first time.
With websites
being the most important
marketing tool, it’s clear
design is more closely linked to
branding than ever before.
Recent research saw SMEs describing
their company website as
and “the new business card”.
The process involved in creating a unique name
and image for a product in the consumer’s mind,
mainly through advertising campaigns
with a consistent theme. Branding aims
to establish a significant and differentiated
presence in the market that attracts and
retains loyal customers.
Realisation of a concept or idea into a
configuration, drawing, model, mould,
pattern, plan or specification (on which the
actual or commercial production of an
item is based) and which helps achieve
the item's designated objective(s).
FEELING LOST?Contact your local Snap centre
for help with branding and design.
1
2
3
4
5
6
7
8
9
“the new receptionist”
“the gateway to our business”
“the new front of house”
“our catalogue”
“our shopfront”
BUSINESS
CARD
http://www.snap.com.au/