The 10 step marketing plan outlines Healthy Choice Medical Clinic's strategy to target health-conscious working adults. It analyzes the P6.5 billion ambulatory health market and Healthy Choice's competitors. The plan details how Healthy Choice differentiates itself by offering affordable, holistic care. It explores promotion through word-of-mouth, events and mall locations nationwide. The goal is for Healthy Choice to become the top choice in empowering customers to manage their own well-being.
1. The document discusses McDonald's re-branding project, including a brand audit of their website and social media presence.
2. It analyzes McDonald's strengths as having many locations globally and famous products, but also weaknesses like a lack of innovation and health concerns seen as threats.
3. The re-branding is recommended to address issues like adding new product options, promotions, and feedback areas on their website and social media to attract more customers.
The document provides an introduction to patient portals, including defining what a patient portal is, trends in patient portal usage, and challenges with implementing and managing portals. It discusses stakeholders to involve in the selection and implementation process, and outlines operations and management considerations like registration, policies and procedures, data integrity, and legal requirements. The document also addresses education and training needs and potential future uses of patient portals.
Transpharmation Masterclass: Build your Customised Pharmacy Retail CategoryRobert Sztar
The document discusses how to build a customized retail category for pharmacies focusing on continence. It recommends defining the niche customer segment, designing the category around customer wants and needs, and addressing common challenges. Examples are given of defining continence demographics and customer issues as well as merchandising, signage, and services to engage customers and ensure repeat visits. Common challenges mentioned include lack of store space. The overall goal is to differentiate pharmacies by creating a dedicated health category focused on customer care.
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Stephanie McInnis is seeking a position as part of an inflight team. She has over 11 years of experience in healthcare, retail, and food service. Her resume highlights her education in health sciences and community health education from Portland State University. Her experience includes roles as a dental assistant, sales associate at Nordstrom, hostess at a deli, and volunteer work at a children's hospital and food bank. She has qualifications in guest services, dental assisting, computer skills, and is CPR certified.
This is our Parkway Healthcare Ventures Overview. We are answering the cry for healthcare in rural America. In the process, we have also developed a demonstratively different investment opportunity. Everyone wins with our solution; the physicians looking to sell their practices in rural America, the patients that live in rural America that are lacking enhanced medical care with a variety of modalities and our investors. We offer an investment opportunity in healthcare using an interest bearing convertible note.
Please contact me for more details.
David Federico
david@parkwayhealthcareventures.com
770 713.1243
1. The document discusses McDonald's re-branding project, including a brand audit of their website and social media presence.
2. It analyzes McDonald's strengths as having many locations globally and famous products, but also weaknesses like a lack of innovation and health concerns seen as threats.
3. The re-branding is recommended to address issues like adding new product options, promotions, and feedback areas on their website and social media to attract more customers.
The document provides an introduction to patient portals, including defining what a patient portal is, trends in patient portal usage, and challenges with implementing and managing portals. It discusses stakeholders to involve in the selection and implementation process, and outlines operations and management considerations like registration, policies and procedures, data integrity, and legal requirements. The document also addresses education and training needs and potential future uses of patient portals.
Transpharmation Masterclass: Build your Customised Pharmacy Retail CategoryRobert Sztar
The document discusses how to build a customized retail category for pharmacies focusing on continence. It recommends defining the niche customer segment, designing the category around customer wants and needs, and addressing common challenges. Examples are given of defining continence demographics and customer issues as well as merchandising, signage, and services to engage customers and ensure repeat visits. Common challenges mentioned include lack of store space. The overall goal is to differentiate pharmacies by creating a dedicated health category focused on customer care.
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Stephanie McInnis is seeking a position as part of an inflight team. She has over 11 years of experience in healthcare, retail, and food service. Her resume highlights her education in health sciences and community health education from Portland State University. Her experience includes roles as a dental assistant, sales associate at Nordstrom, hostess at a deli, and volunteer work at a children's hospital and food bank. She has qualifications in guest services, dental assisting, computer skills, and is CPR certified.
This is our Parkway Healthcare Ventures Overview. We are answering the cry for healthcare in rural America. In the process, we have also developed a demonstratively different investment opportunity. Everyone wins with our solution; the physicians looking to sell their practices in rural America, the patients that live in rural America that are lacking enhanced medical care with a variety of modalities and our investors. We offer an investment opportunity in healthcare using an interest bearing convertible note.
Please contact me for more details.
David Federico
david@parkwayhealthcareventures.com
770 713.1243
This document introduces a new category of RFC called Best Current Practice (BCP). BCPs are intended to describe practices that are endorsed by the IETF as currently useful but are not full standards. BCPs go through review like proposed standards but are not on a standards track. They provide approved technical information for the Internet community. Examples given are documents on OSI address allocation and applicability of the OSPF routing protocol.
Managing interactivity: How to create a truly interactive 360º user experienceDean Johnson
Mobile is part of a much bigger picture. The smartphone in your pocket can lead a consumer into a store, a showroom or event. Mobile content can also provide the virtual theatre taken away from a physical space. Real life meets virtual reality in this guide to a seamless narrative.
I chose the enduring physical interactive wonder of Lego as my creative theme and introduced projects for Guinness World Records, Lexus, Rolls Royce, Toyota, Doctor Who, The Smithsonian National Portrait Gallery, The Doors, Jarle Bernhoft, Disney and Oculus Rift.
My original keynote at the Mobile Show Middle East (Dubai) also featured a video showreel that triggered a light show on a display of iPads. Happy to demonstrate in person.
El documento presenta información sobre diferentes tipos de leyes en Colombia como leyes estatutarias, orgánicas, marco y ordinarias. Define cada tipo de ley y explica los temas que tratan y los requisitos para ser expedidas. También define las sociedades anónimas limitadas (S.A.L.) y las sociedades anónimas de capital (C.A.L.) e indica sus requisitos legales y tipos de socios.
Opening up pharmacological space, the OPEN PHACTs apiChris Evelo
The document provides an overview of the Open PHACTS project, which aims to create an open pharmacological space (OPS) through semantic integration of public drug discovery resources. It discusses the challenges of accessing and integrating scientific data across organizational boundaries. Open PHACTS builds a service layer and applications to allow standardized access and analysis of data from various public sources. It is a collaborative project involving academic and industry partners seeking to make pre-competitive drug discovery data more accessible and useful through semantic integration and common standards.
This document discusses using containers and the Azure Container Service to extend Office Add-ins. It describes how containers provide a lightweight platform to simplify building, shipping, and running apps. Containers use a shipping container system for code, allowing apps to run everywhere without conflicts. The Azure Container Service is optimized for hosting containers at large scale and makes it easy to manage containers. It includes Docker swarm or DC/OS for container orchestration and is open source.
What's New for IT Professionals in SharePoint Server 2013CTE Solutions Inc.
This clinic provides an overview of new features in SharePoint Server 2013 for IT professionals. The clinic covers major architectural changes, new features for business connectivity and search, business intelligence and composites, content management and compliance, social and mobile functionality, and web content management. The clinic consists of modules that describe new features and include demonstrations.
Getting the wrong endorsements on your LinkedIn profile for outdated or irrelevant skills can hurt your professional image. The document provides steps to ensure endorsements are more effective by editing your profile skills and managing endorsements directly from your LinkedIn profile. Log in, go to Edit Profile, and click on the pencil icon next to Skills & Expertise to add or remove skills for targeted endorsements from people who know your current abilities.
The document reviews four songs by famous blues artist Robert Johnson: "Love in Vain", "Sweet Home Chicago", "Crossroad", and "Stones in my Passaway". It analyzes aspects of each song like lyrics, tempo, texture, repetitive form, and call/response elements. The reviewer determines that all four songs exemplify characteristics of the blues genre and demonstrate Johnson's importance as one of the greatest blues artists.
Amir Hayek - From mockup to release, a journey of Tolunatlv-ios-dev
Presented by Amir Hayek - Mobile Lead @Toluna in the TLV iOS Developers Meetup 23/12/15
http://www.meetup.com/Tel-Aviv-iOS-Developers-Meetup
From initial rethinking of the design, development difficulties of custom controllers, translation solutions, to beta testing with users and doing A/B tests to a full release. You will also see creative ways to sell your ideas to management.
US GOVERNMENT DEBT REACHES ALL TIME HIGH, BITCOIN OFFERS FINANCIAL PROTECTIONSteven Rhyner
As the {total|overall|complete} {debt|financial obligation|financial debt} of the {US|United States} federal government {surpassed|exceeded} its {an all time|a perpetuity} high {record|document} with $19,659,460,647,160.83. Bitcoin is {proving|showing|verifying|confirming} to be {one of|among} the {very few|few} {alternatives|options|choices} for {financial|monetary|economic} {protection|security|defense}.
La lista enumera las principales asignaturas de una escuela primaria incluyendo matemáticas, ciencias naturales, geografía, español, historia y formación cívica y ética.
Grafico diario del dax perfomance index para el 12 10-2011Experiencia Trading
Este documento presenta un análisis técnico del índice Dax alemán. Muestra gráficos diarios que representan varias medias móviles simples como líneas de soporte y resistencia potenciales. Analiza posibles escenarios futuros para el índice dependiendo de si logra mantenerse por encima de ciertos niveles clave como 5.500, 6.200 y 6.800 puntos. También explica brevemente el concepto y propósito del análisis técnico aplicado a medias móviles simples.
The document lists the top 10 most expensive cars in the world, ranging in price from $430,000 to over $1 million. It provides key specifications for each car such as maximum speed, acceleration from 0-100 km/h, and horsepower. The fastest and most powerful car on the list is the Bugatti Veyron, which can reach 402 km/h and has 1001 horsepower.
This document asks a series of questions about seven famous world wonders: the Mayan temple of Chichen Itza and its pyramid structure with steps representing astronomical cycles; the Colosseum in Rome where gladiator battles were held; Christ the Redeemer statue in Rio de Janeiro taking 5 years to construct as a symbol of Christianity; the Great Wall of China visible from space; Machu Picchu citadel in Peru used for Inca religious and ceremonial purposes; Petra stone structures in Jordan also known as the Rose City; and the Taj Mahal mausoleum in Agra, India.
The document discusses the protocol layers and architecture of IEEE 802.11 wireless LAN standards. It describes the functions of the physical, medium access control (MAC), and logical link control (LLC) layers. The MAC frame format and access control methods using interframe spaces are also summarized. Additionally, it outlines services provided within IEEE 802.11 wireless distributions systems including distribution, integration, and mobility-related services.
The works inside were done by myself in a variety of media between the ages of 14 to my early twenties at UofT and O.C.A.D. . Some pieces are projects and others were done independent of school.
Mothaha village is the largest and most popular village in the area, with a population over 10,000. It has three maths (religious schools), two temples, and residents are predominantly religious and hard-working farmers. The village is located in Chhapra district and is known for its beauty, honesty and kindness of its residents.
1. Aestethico aims to provide personalized and functional medical equipment for health professionals through innovative design.
2. The market size is estimated at over $5 million based on sales of current competitors like Melafied Co. and 3M Littmann.
3. Aestethico's strategy is to differentiate itself by being the first physical store providing customization and design services for personal medical equipment.
This document introduces a new category of RFC called Best Current Practice (BCP). BCPs are intended to describe practices that are endorsed by the IETF as currently useful but are not full standards. BCPs go through review like proposed standards but are not on a standards track. They provide approved technical information for the Internet community. Examples given are documents on OSI address allocation and applicability of the OSPF routing protocol.
Managing interactivity: How to create a truly interactive 360º user experienceDean Johnson
Mobile is part of a much bigger picture. The smartphone in your pocket can lead a consumer into a store, a showroom or event. Mobile content can also provide the virtual theatre taken away from a physical space. Real life meets virtual reality in this guide to a seamless narrative.
I chose the enduring physical interactive wonder of Lego as my creative theme and introduced projects for Guinness World Records, Lexus, Rolls Royce, Toyota, Doctor Who, The Smithsonian National Portrait Gallery, The Doors, Jarle Bernhoft, Disney and Oculus Rift.
My original keynote at the Mobile Show Middle East (Dubai) also featured a video showreel that triggered a light show on a display of iPads. Happy to demonstrate in person.
El documento presenta información sobre diferentes tipos de leyes en Colombia como leyes estatutarias, orgánicas, marco y ordinarias. Define cada tipo de ley y explica los temas que tratan y los requisitos para ser expedidas. También define las sociedades anónimas limitadas (S.A.L.) y las sociedades anónimas de capital (C.A.L.) e indica sus requisitos legales y tipos de socios.
Opening up pharmacological space, the OPEN PHACTs apiChris Evelo
The document provides an overview of the Open PHACTS project, which aims to create an open pharmacological space (OPS) through semantic integration of public drug discovery resources. It discusses the challenges of accessing and integrating scientific data across organizational boundaries. Open PHACTS builds a service layer and applications to allow standardized access and analysis of data from various public sources. It is a collaborative project involving academic and industry partners seeking to make pre-competitive drug discovery data more accessible and useful through semantic integration and common standards.
This document discusses using containers and the Azure Container Service to extend Office Add-ins. It describes how containers provide a lightweight platform to simplify building, shipping, and running apps. Containers use a shipping container system for code, allowing apps to run everywhere without conflicts. The Azure Container Service is optimized for hosting containers at large scale and makes it easy to manage containers. It includes Docker swarm or DC/OS for container orchestration and is open source.
What's New for IT Professionals in SharePoint Server 2013CTE Solutions Inc.
This clinic provides an overview of new features in SharePoint Server 2013 for IT professionals. The clinic covers major architectural changes, new features for business connectivity and search, business intelligence and composites, content management and compliance, social and mobile functionality, and web content management. The clinic consists of modules that describe new features and include demonstrations.
Getting the wrong endorsements on your LinkedIn profile for outdated or irrelevant skills can hurt your professional image. The document provides steps to ensure endorsements are more effective by editing your profile skills and managing endorsements directly from your LinkedIn profile. Log in, go to Edit Profile, and click on the pencil icon next to Skills & Expertise to add or remove skills for targeted endorsements from people who know your current abilities.
The document reviews four songs by famous blues artist Robert Johnson: "Love in Vain", "Sweet Home Chicago", "Crossroad", and "Stones in my Passaway". It analyzes aspects of each song like lyrics, tempo, texture, repetitive form, and call/response elements. The reviewer determines that all four songs exemplify characteristics of the blues genre and demonstrate Johnson's importance as one of the greatest blues artists.
Amir Hayek - From mockup to release, a journey of Tolunatlv-ios-dev
Presented by Amir Hayek - Mobile Lead @Toluna in the TLV iOS Developers Meetup 23/12/15
http://www.meetup.com/Tel-Aviv-iOS-Developers-Meetup
From initial rethinking of the design, development difficulties of custom controllers, translation solutions, to beta testing with users and doing A/B tests to a full release. You will also see creative ways to sell your ideas to management.
US GOVERNMENT DEBT REACHES ALL TIME HIGH, BITCOIN OFFERS FINANCIAL PROTECTIONSteven Rhyner
As the {total|overall|complete} {debt|financial obligation|financial debt} of the {US|United States} federal government {surpassed|exceeded} its {an all time|a perpetuity} high {record|document} with $19,659,460,647,160.83. Bitcoin is {proving|showing|verifying|confirming} to be {one of|among} the {very few|few} {alternatives|options|choices} for {financial|monetary|economic} {protection|security|defense}.
La lista enumera las principales asignaturas de una escuela primaria incluyendo matemáticas, ciencias naturales, geografía, español, historia y formación cívica y ética.
Grafico diario del dax perfomance index para el 12 10-2011Experiencia Trading
Este documento presenta un análisis técnico del índice Dax alemán. Muestra gráficos diarios que representan varias medias móviles simples como líneas de soporte y resistencia potenciales. Analiza posibles escenarios futuros para el índice dependiendo de si logra mantenerse por encima de ciertos niveles clave como 5.500, 6.200 y 6.800 puntos. También explica brevemente el concepto y propósito del análisis técnico aplicado a medias móviles simples.
The document lists the top 10 most expensive cars in the world, ranging in price from $430,000 to over $1 million. It provides key specifications for each car such as maximum speed, acceleration from 0-100 km/h, and horsepower. The fastest and most powerful car on the list is the Bugatti Veyron, which can reach 402 km/h and has 1001 horsepower.
This document asks a series of questions about seven famous world wonders: the Mayan temple of Chichen Itza and its pyramid structure with steps representing astronomical cycles; the Colosseum in Rome where gladiator battles were held; Christ the Redeemer statue in Rio de Janeiro taking 5 years to construct as a symbol of Christianity; the Great Wall of China visible from space; Machu Picchu citadel in Peru used for Inca religious and ceremonial purposes; Petra stone structures in Jordan also known as the Rose City; and the Taj Mahal mausoleum in Agra, India.
The document discusses the protocol layers and architecture of IEEE 802.11 wireless LAN standards. It describes the functions of the physical, medium access control (MAC), and logical link control (LLC) layers. The MAC frame format and access control methods using interframe spaces are also summarized. Additionally, it outlines services provided within IEEE 802.11 wireless distributions systems including distribution, integration, and mobility-related services.
The works inside were done by myself in a variety of media between the ages of 14 to my early twenties at UofT and O.C.A.D. . Some pieces are projects and others were done independent of school.
Mothaha village is the largest and most popular village in the area, with a population over 10,000. It has three maths (religious schools), two temples, and residents are predominantly religious and hard-working farmers. The village is located in Chhapra district and is known for its beauty, honesty and kindness of its residents.
1. Aestethico aims to provide personalized and functional medical equipment for health professionals through innovative design.
2. The market size is estimated at over $5 million based on sales of current competitors like Melafied Co. and 3M Littmann.
3. Aestethico's strategy is to differentiate itself by being the first physical store providing customization and design services for personal medical equipment.
The document outlines a 10 step marketing plan template for Aquila Women's Health Center. The primary target market is women aged 15-49 who need personalized healthcare. The marketing mix includes positioning the center as a one-stop provider for women's health needs with slightly lower prices than hospitals. The strategy involves word-of-mouth, celebrity endorsements, and an initial focus in Metro Manila. The goal is for Aquila to become the niche leader in women-centered healthcare.
1. The document outlines a 10 step marketing plan for MetroHealth Diagnostic Clinic and Wellness Center. It targets health conscious class B-C individuals in Manila aged 20-40.
2. The plan involves differentiating the wellness center by providing both diagnostic services and recreational facilities to improve health behaviors, filling a gap in holistic care outside hospitals.
3. Key elements of the marketing mix include competitive pricing, promotions through events and referrals, and locations in major business districts to target the middle class market.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
The target market is cancer patients ages 19+ from Bulacan, Pampanga, and Tarlac undergoing monthly chemotherapy. Their needs are for comfort during treatment and affordable yet high-quality care. Competitors are hospitals that lack specialized wellness support. The opportunity is to differentiate with a full-service chemotherapy center emphasizing patient comfort. With over 2,400 new cancer cases annually in the target region, the market size is estimated to be large.
The marketing mix includes private rooms, on-site labs, and activity centers at a 15% markup on costs. Promotions utilize patient stories online and charity concerts. The center locates in Angeles for easy access. The strategy is differentiation through specialized wellness
This marketing plan targets adults aged 30-50 in Batangas City, Philippines who have diabetes or are at risk. There is a need for improved diabetes awareness, management, and treatment options in the area. The plan proposes opening a diabetes clinic that specializes in diabetes care, offers affordable consultations and treatments, and promotes through social media, posters and word-of-mouth to fill a gap in the local market. The clinic aims to become a niche leader for diabetes care in Batangas City.
The document outlines a 10 step marketing plan for Happy Children's Clinic, a pediatric clinic. It identifies the target market as middle to upper class parents of children aged 0-17 in Makati. It analyzes competitors and identifies a key gap in the lack of a holistic pediatric clinic. The plan proposes a premium priced product offering medical care, development support, social activities, and education. A multi-channel promotion strategy and three clinic locations are recommended to dominate the niche market.
The document outlines a 10-step marketing plan for a proposed Pediatric ICU and Rehabilitation Center (PICU-RC) in the Philippines. Steps 1-5 define the primary target market as children ages 0-18 diagnosed with chronic or life-threatening illnesses, identify their needs and wants, introduce competing hospitals, and estimate the market size based on disease statistics in the Philippines. Steps 6-10 describe the PICU-RC product and services, customizable pricing packages, promotional strategies including social media and events, plans to locate in Fort Bonifacio, and a winning strategy of product differentiation focusing on holistic child development.
This document discusses marketing nutrition programs and the role of the food industry in food choice. It provides an interview with the head nutritionist at Princess Basma Teaching Hospital in Jordan. The nutritionist discusses the benefits of developing marketing plans for nutrition programs, important factors to consider in marketing plans like targeting specific audiences, and the need to evaluate plans on an ongoing basis. The nutritionist also comments on the impact of food advertising, the role of media in childhood obesity, the responsibilities of nutritionists regarding product labels, and how government policies and regulations can positively or negatively impact population nutrition and health.
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
This document provides a summary of a teleconference on the need for technology innovations for reaching target patients. It discusses:
- How pharmaceutical marketing is shifting from HCP-centric to patient-centric approaches. Technology provides new opportunities but also regulatory challenges.
- Case studies of initiatives by various pharmaceutical companies to engage patients directly through online communities, mobile technologies, and public awareness campaigns. These aim to educate patients while building trust.
- Recommendations for pharmaceutical marketing include taking participatory, collaborative, and category-building approaches while navigating regulatory guidelines and innovating with new technologies. Direct consumer outreach can help build disease awareness.
Phic marketing cabreros liwanag-miranda-uy-pPamela Uy
The document outlines a 10 step marketing plan to increase enrollment in PhilHealth's Individually Paying Program (IPP) by targeting medical students. The plan involves positioning PhilHealth as the most affordable option for future doctors' basic health needs. A campus campaign would promote IPP's low monthly premium of PhP100 and ease of continuing coverage. Generic winning strategies include treating medical students as a captive market and emphasizing PhilHealth's principles of solidarity and affordable coverage for all.
This document provides background information on the nutricosmetics and skincare supplements industry in Vietnam. It discusses trends driving growth in the market such as increasing awareness of skincare and willingness to spend on products. Common sales channels for supplements are described, including pharmacies, direct selling, clinics/spas, and online. Government regulations present barriers to entry through lengthy product registration requirements. The document also analyzes consumer preferences for familiar, premium brands and the convenience of supplements matching busy lifestyles.
This document discusses six possibilities for improving health care: 1) Focusing on improving value for patients by measuring outcomes like survival, recovery, and costs; 2) Satisfying the needs of sick people as outlined in the Hippocratic Oath; 3) Providing treatment for chronic diseases while also focusing more on prevention; 4) Educating people to live healthier lives through lifestyle choices, cooking skills, and community support; 5) Helping people discover their values and purpose to achieve well-being; and 6) Expressing love as the foundation of healthcare as described by one doctor. The document provides background on each possibility and links to additional resources.
The document outlines a 10 step marketing plan for PHCare Feminine Wipes targeting females aged 15-24 in the Philippines. Step 1 identifies the target market as needing instant freshness on-the-go. Step 2 defines their needs as cleanliness, belonging, and recognition, and their demands as instant freshness, belonging, and being seen as cool - all at an affordable price. Step 3 examines competitors Lactacyd and Charmee. Step 4 positions PHCare as affordable and "daring." Step 5 estimates the target market size. Steps 6-10 cover product details, pricing, promotions, nationwide distribution, and a strategy of attracting adolescents/young adults with an affordable, cool product.
10 step marketing plan for generic pharmacy yang zhaoyang zhao
This document outlines a 10 step marketing plan for Generics Pharmacy. It identifies the primary target market as people in the Philippines who need medicine but want to pay a lower price. It analyzes competitors like Mercury Drug and positioning, noting Generics Pharmacy offers lower prices and additional services. Market size estimates vary from 6.67 to 13.1 billion pesos based on different data sources. The marketing mix involves promotional activities, distribution of 880 stores nationwide, and a winning strategy of affordable generic drugs and extra services.
1. The primary target market is 55-80 year old, low income Filipinos in rural Zamboanga del Sur and Misamis Occidental who have vision problems.
2. Their needs are for overall health and optimal functioning, while the opportunity lies in the lack of accessible eye care centers in the area.
3. The marketing mix includes offering affordable eye exams and cataract surgery, with prices as low as 5,000 PHP through partnerships with PhilHealth and charities.
Healthcare is Getting Disrupted... Is Pharmacy Ready?Hillary Blackburn
Change is coming for the healthcare industry, particularly as digital disruption is happening. Within the broader healthcare industry, pharmacy will be impacted and should be ready to help the profession grow and thrive.
22 Buerano Karla Kristine Marketing PlanKai Buerano
1. Step Up's primary target market is children with developmental disabilities who need interventions to achieve independence.
2. The clinic has competitors like Medical City and St. Luke's but positions itself as the only pediatric clinic that offers an inviting play area and easy access to other services.
3. Step Up aims to gain market share in Metro Manila and Region IV-A by providing affordable yet excellent care and appealing to children's needs through promotions like events and advertisements.
Exosome Therapy’s Regenerative Effects on Skin and Hair RejuvenationAdvancexo
Explore the transformative effects of exosome therapy on skin and hair rejuvenation. Learn how these tiny vesicles deliver essential growth factors and stimulate cellular repair, offering natural solutions for aging skin and hair loss. Discover the science behind exosomes and their benefits in aesthetic dermatology.
About CentiUP - Introduction and Products.pdfCentiUP
A heightened child formula, with the trio of Nano Calcium, HMO, and DHA mixed in the golden ratio, combined with NANO technology to help nourish the body deeply and comprehensively, helps children increase height, boost brain power, and improve the immune system and overall well-being.
Test bank clinical nursing skills a concept based approach 4e pearson educati...rightmanforbloodline
Test bank clinical nursing skills a concept based approach 4e pearson education
Test bank clinical nursing skills a concept based approach 4e pearson education
Test bank clinical nursing skills a concept based approach 4e pearson education
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Test bank advanced health assessment and differential diagnosis essentials for clinical practice 1st edition myrick.
Test bank advanced health assessment and differential diagnosis essentials for clinical practice 1st edition myrick.
Test bank advanced health assessment and differential diagnosis essentials for clinical practice 1st edition myrick.
2024 Media Preferences of Older Adults: Consumer Survey and Marketing Implica...Media Logic
When it comes to creating marketing strategies that target older adults, it is crucial to have insight into their media habits and preferences. Understanding how older adults consume and use media is key to creating acquisition and retention strategies. We recently conducted our seventh annual survey to gain insight into the media preferences of older adults in 2024. Here are the survey responses and marketing implications that stood out to us.
Emotional and Behavioural Problems in Children - Counselling and Family Thera...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
1. The 10 Step Marketing Plan
Rinah Elaisse R. Dolores
Ateneo School of Medicine and Public Health
Ateneo Graduate School of Business
1997 Edition
https://www.facebook.com/v65ASMPHMarkma
2. 10 STEP
Marketing Plan for
HEALTHY CHOICE
MEDICAL CLINIC
Rinah Elaisse R. Dolores
August 2015
https://www.facebook.com/v65ASMPHMarkma
3. This 10 Step Marketing Plan is part of the mandatory
requirements of Prof. Remigio Joseph De Ungria’s
AGSB marketing management class.
The data included in this report are based on publicly
available data such as those on internet websites,
news, package declarations, public reports.
When appropriate, data are “masked” so as not to
create unexpected conflicts.
The reports are posted and linked on slideshare, blogs
and facebook so that there is easier sharing among
students from different marketing classes.
Disclaimer
https://www.facebook.com/v65ASMPHMarkma
4. 1. Clinic’s PTM are health-conscious working adults
2. PTM needs to be healthy in order to accomplish
other things
3. Healthy Choice has many formidable
competitors
4. Healthy Choice positions strongly in a
differentiation market opportunity
5. Ambulatory Health Clinic market is P 6.5 billion
Steps 1 to 5
A healthy working class
https://www.facebook.com/v65ASMPHMarkma
5. 6. What makes Healthy Choice different?
7. Healthy Choice is an affordable choice
8. Healthy Choice uses word of mouth,
advertising events and experiences
9. Healthy Choice in malls nationwide
10. Healthy Choice differentiates
Steps 6 to 10
With the power for their own
body
https://www.facebook.com/v65ASMPHMarkma
6. 1. Clinic’s PTM are health-
conscious working adults
19-60 years old, males and females,
social class A, B, C, single/married
Working population, particularly the
white- and pink-collared workers
Check-up at least once a year to a
health care facility that can cater to
almost all their health needs
https://www.facebook.com/v65ASMPHMarkma
7. 2. PTM needs to be healthy in order to
accomplish other things
Self-Actualization
Needs
(Self-Development
& Realization)
Esteem Needs
(Recognition,
Status)
Social Needs (sense of
belonging, love)
Safety Needs (security, protection)
Physiological needs (food, water, shelter)
Reference: Maslow’s Hierarcy of Needs Marketing Management, 11th ed, Philip Kotler
I am happy with my well-being
like when I am healthy
I need to be healthy
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8. 2. Workers have unique
needs, wants & demands
Needs: Workers need to be physiologically healthy
and secured, gain self esteem and self
actualization
Wants: Workers prefer Healthy Choice over other
clinics because of its service, price, personalized
experience and brand promise.
Demands: Accessibility, personalized and fast
service where they can get all their health needs all
in one place
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9. 3. Healthy Choice has many
formidable competitors
Direct: Healthway, Patient First, The
Medical City Satellite Clinics, Borough Medical
Clinic
Indirect: Wellness centers, Hospital Clinics
Variables: Age, Price, Service range,
Accessibility, Brand promise of
personalized and holistic
biopsychosocial management
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10. 4. Healthy Choice positions
strongly in a differentiation market
opportunity
Healthy Choice is the only clinic that provides
affordable, high-quality, holistic service that
focuses on the biopsychosocial well-being
of a patient
Traditional positioning focuses on addressing
the biomedical aspect of a patient
Healthy Choice positions strongly in a
differentiation market strategy
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11. 5a. Private medical activities
accounted for the biggest number
of establishments
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2009 Survey of Tourism Establishments in the Philippines (STEP) for Health and
Wellness : Final Results (https://psa.gov.ph/content/2009-survey-tourism-establishments-
philippines-step-health-and-wellness-final-results)
12. 5b. Total revenue generated by
hospital and wellness establishments
amounted to PhP62.8 billion.
• Total revenue generated by hospital and
wellness establishments amounted to Php
62.8 billion.
• Hospital and other similar activities earned
the highest with PhP52.1 or 82.9 percent.
• Of the total revenue, PhP2.8 billion or 4.5
percent was generated from tourists.
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13. 5b. Total revenue generated by
hospital and wellness establishments
amounted to PhP62.8 billion.
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2009 Survey of Tourism Establishments in the Philippines (STEP) for Health and
Wellness : Final Results (https://psa.gov.ph/content/2009-survey-tourism-establishments-
philippines-step-health-and-wellness-final-results)
14. 5c. Consumer data indicates a
size of P 6.5 billion
1. Retail Clinics Hit 10 Million Annual Visits But
Just 2% Of Primary Care Market (Japsen, B. (2015). Retail
Clinics Hit 10 Million Annual Visits But Just 2% Of Primary Care Market . Retrieved from:
http://www.forbes.com/sites/brucejapsen/2015/04/23/retail-clinics-hit-10-million-annual-visits-but-just-
2-of-primary-care-market/ )
2. In the US, there are 1.2 billion ambulatory
care visits in a year (Centers for Disease Control and Prevetion. (2012).
Summary Health Statistics for U.S.Adults: National Health Interview Survey, 2012)
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15. 5c. Consumer data indicates a
size of P 6.5 billion
1. In a study, there is an average of 47, 364
out patient visits in a year (Tsilaajav, T. (2009). Costing study for
selected hospitals in the Philippines )
2. Cost per outpatient visit: Php 378; per
emergency visit: Php552 (Tsilaajav, T. (2009). Costing study for
selected hospitals in the Philippines )
47 366 x 378 x 365 = P 6.5 billion
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16. 5. Concluded that Ambulatory
Health Clinic market is P 6.5
billion
1. Competitor data= Php 62.8 billion
2. Company data = Php 62.8 billion
3. Customer Usage data = P 6.5 billion
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17. 6a. Healthy Choice also in
malls nationwide
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18. 6a. Healthy Choice along with
other ambulatory health clinics
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19. 6b. What makes Healthy
Choice different?
Healthy Choice is the only clinic that
provides affordable, high-quality,
holistic service that focuses on the
biopsychosocial well-being of a
patient
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20. 7. Healthy Choice is an
affordable choice
Php 300 per consult
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21. 8a. Healthy Choice uses word of
mouth, advertising events and
experiences
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1
2
3
22. 8a. Word of mouth is still the
primary way of promotion
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I had a very nice
experience at
HEALTHY CHOICE!
You must come
there too!
Really? Okay, I
will!
24. 8b. Healthway tie ups with
banks
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25. 9. Healthy Choice in malls
nationwide
Healthy Clinic is accessible. It is located
in different malls nationwide to cater
different segments of the population
Cash and credit transaction
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26. 10. Healthy Choice differentiates
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ALL PRESENT IN HEALTHY CHOICE!
2009 Survey of Tourism Establishments in the Philippines (STEP) for Health and
Wellness : Final Results (https://psa.gov.ph/content/2009-survey-tourism-establishments-
philippines-step-health-and-wellness-final-results)
27. 10. Healthy Choice differentiates
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Healthy Choice differentiates by
providing a holistic biopsychosocial
service to all patients along with its
accessibility and other facilities making
it the number one go-to ambulatory
clinic of Filipinos
29. 1. Clinic’s PTM are health-conscious working adults
2. PTM needs to be healthy in order to accomplish
other things
3. Healthy Choice has many formidable
competitors
4. Healthy Choice positions strongly in a
differentiation market opportunity
5. Ambulatory Health Clinic market is P 6.5 billion
Steps 1 to 5
A healthy working class
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30. 6. What makes Healthy Choice different?
7. Healthy Choice is an affordable choice
8. Healthy Choice uses word of mouth,
advertising events and experiences
9. Healthy Choice in malls nationwide
10. Healthy Choice differentiates
Steps 6 to 10
With the power for their own
body
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