The document is a 10 step marketing plan for a proposed See Soon Cataract Clinic. It summarizes the primary target market as patients aged 60 and older from social classes A-B-C, and identifies their needs for clear vision to perform daily tasks and demands for quality, safe and effective care. It estimates the market size using competitor data as between P900,000 to P2.7M per month, and identifies the marketing opportunity as providing accessible cataract surgery in a home-like clinic setting at Bonifacio High Street. The marketing mix includes pricing cataract procedures at P30,000-P45,000 to be competitive with hospitals and other clinics, promoting through samples, and locating in Fort