1. 10 Step Marketing Plan10 Step Marketing Plan
Icy HandsIcy Hands
““Keep Playing MyKeep Playing My
Friends”Friends”
Mr.DownsMr.Downs
Sports MarketingSports Marketing

2. Primary Target MarketPrimary Target Market
 Kid’s Who PlayKid’s Who Play
Video GamesVideo Games
 Free TimeFree Time
 Self- ConsciousSelf- Conscious
 Want To Be CoolWant To Be Cool
 Ages 12-35Ages 12-35
 Demographics?Demographics?

3. Needs Wants &Needs Wants &
Expectations of theExpectations of the
ConsumerConsumer
 What do people expect to gain,want fromWhat do people expect to gain,want from
your product?your product?
KeywordKeyword
 Brand RecognitionBrand Recognition
 Self EsteemSelf Esteem
 Physical/health needsPhysical/health needs

4. Competitor AnalysisCompetitor Analysis
 Provide 5 Competitors to your product.Provide 5 Competitors to your product.
 Think about size, variety, brands andThink about size, variety, brands and
how they compare or different than yourhow they compare or different than your
product.product.
 Use PicturesUse Pictures

5. Indirect & DirectIndirect & Direct
CompetitorsCompetitors
 Based on your list of competitors or otherBased on your list of competitors or other
factors define Indirect competitors and directfactors define Indirect competitors and direct
competitors.competitors.
Direct CompetitorDirect Competitor
-MacDonald’s competes directly with Burger King-MacDonald’s competes directly with Burger King
Indirect CompetitorIndirect Competitor
-MacDonald’s competes indirectly with Taco Bell.-MacDonald’s competes indirectly with Taco Bell.
Even though they both serve food they serveEven though they both serve food they serve
different types of food.different types of food.

6. Opportunity GapOpportunity Gap
 aa Market opportunityMarket opportunity a company ora company or
individual is not addressingindividual is not addressing

7. Market ShareMarket Share
 ""Market shareMarket share is the percentage of a is the percentage of a
market (defined in terms of either units or market (defined in terms of either units or
revenue) accounted for by a specific revenue) accounted for by a specific
entity."entity."

8. Market SizeMarket Size
 Market sizeMarket size can be given in terms of the can be given in terms of the
number of buyers and sellers in a number of buyers and sellers in a
particular market or in terms of the total particular market or in terms of the total
exchange of money in the market, exchange of money in the market,
generally annually (per year). generally annually (per year).