SEO Continued Page 2:
Black Hat Vs. White Hat Techniques
Black Hat(Negative, could be banned by Google or other search engines)
In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines and not a human audience, and usually does not obey
search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text
and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on
their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web
site being banned from a search engine, however since the focus is usually on quick high return business models,
most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.
Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently
used Black Hat SEO practice.
White Hat (Supported By Most Search Engines)
In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques
and tactics that focus on a human audience opposed to search engines and completely follows search enginerules
and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is
considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include
using keywords and keyword analysis, backlinking, link building to improvelink popularity, and writing content for
human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their
Web site. Also called Ethical SEO.
Search Query: A search using a search engine(Google,Yahoo,etc) using search terms.
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the
<head> tag of the HTML document (1). Ideally, you should create a unique title for each page on your site.
A page's description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page's title
may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.
URL: Universal Resource Locator(link name) example:
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to
quickly navigate back to a previous section or the root page (1). Many breadcrumbs have the
most general page (usually the root page) as the first, left-most link and list the more specific
sections out to the right. Navigation is very important for search engines
Plan out your navigation based on your homepage.
A list of the pages on a particular website. By creating and sending this list, you are able to
notify Google of all pages on a website, including any URLs that may have been undetected by
Google's regular crawling process.
Anchor text is the clickable text that users will see as a result of a link, and is placed
within the anchor tag <a href="..."></a>.