The document provides 12 tips for instantly increasing event sign-ups. It recommends allowing online registration and payment, communicating the benefits of attending in event descriptions, sharing pictures and videos from past events, setting early-bird prices with cutoff dates, promoting the event across multiple channels repeatedly, emailing past attendees about new events, setting seating capacities, adding event listings to websites, setting up promotional codes, offering 2-for-1 specials or buy-one-get-one deals, including free gifts with early signups, and promoting events offline as well as online. The overall goal is to streamline the sign-up process, promote FOMO, and drive demand through various incentives and promotions.

1. 12 Ways to Instantly
Increase Event Sign-Ups

2. Consumers are accustomed to
searching for products online and
making purchases online. Your events
shouldn’t be treated any differently.
Allow attendees to register and pay in
one transaction online at their
convenience.
Streamline Your Sign-Up Process
by Going Online.

3. Communicate the Benefits in Your
Event Description.
Remember everyone’s favorite
radio station – WIIFM – What’s In
It For Me.
Don’t just say “Sign up for Our
Fitness Boot Camp”. Why should
someone sign up? Will they make
new friends? Shed some weight?
Feel great? Let them know what’s
in it for them.

4. Share Pictures and Videos.
Show people the value instead of
just telling them about it. Tell a
story through pictures and video
of past events that show
attendees having fun.

5. Set an Early-Bird Price with a Cut-
Off Date.
Setting a savings incentive tied to an expiration
date is a great way to generate early sign-ups.

6. Post Your Event Everywhere
Repeatedly.
Don’t just post about your event once on
Facebook. Post about it at least once a week on
Facebook leading up to the event. And don’t limit
your posts and marketing to one channel only.
Post on all social networks, in online directories,
on your website, in emails.
Event success depends largely on repeat
impressions. Get the word out everywhere
possible. Promote across all channels repeatedly.

7. Send emails to Past Attendees.
Your past attendees are likely to attend other
events you hold. It’s a smart practice to let your
past attendees know about your new upcoming
events – and sending them an email is the most
direct way to communicate.
Tools like Event Manager store your past attendee
data and enable you to select on past attendees
and send emails directly through the software.

8. Set a Seating Capacity.
Scarcity increases demand and
compels people to take action now
rather than waiting.
Put a limit on the number of seats
available at your event and
communicate the limited
availability.

9. Add an Event Listing to Your
Website.
Including your events on your website is a great
way to show everyone – your members and
website visitors – what’s going on at the facility.
Through tools like Member Solutions online
event registration software, Event Manager, you
can add a registration home page – or event
listing page – to your website to showcase all
your active and available events.

10. Set Up Promo Codes.
Setting up promotional savings codes and
sending them to a select group of prospective
attendees promotes exclusivity and will
ultimately increase event sign-ups.
In tools like Event Manager, you can even set up
activation and expiration dates for promo codes
and set capacities to promo codes to further
drive demand.

11. Offer a 2-for-1 Special.
Adding a 2-for-1 promotion or a “Buy one,
get the second 50% off” adds value and
encourages multiple sign-ups.
Consider a sibling and/or friend
promotion. Chances are your attendee
knows a person or two who would be
interested in the event.

12. Offer a Free Gift.
Take a look at your inventory and see
what you have that you could give
away. Adding a free gift to the first x
number of sign-ups sweetens the
deal and will help drive early
registrations.

13. Promote Your Event Offline.
It’s easy to loose sight of offline
techniques in today’s largely digital
world.
Don’t forget to post flyers about the
event in your facility. Partner with
local businesses that will inform their
customers about your event. Mention
the event before, during and after
classes.

14. Fill Your Events Fast with Event
Manager!
Event Manager online event registration software enables you to take your
entire sign-up process online instantly. There’s no software to download. No
merchant account needed. Use it for birthday parties, boot camps, seminars,
tournaments … the possibilities are endless.
Book a Demo or Call 888.277.4409 to Learn
More!